Sales and marketing have been principles since the barter system. Traders have used various techniques over the years to sell their products to consumers. Marketing skills have to be planned strategically and a wrong move can have results as bad as sales coming to a complete halt. Using the right methods and shrewd marketing skills, even products that may not offer a high quality as they claim to offer, may be popularized with the public.

All over we can see advertisements, all part of marketing schemes to make products popular with people. Products that people believe to be good quality are what they usually purchase and are those that are of the highest prices among other brands of the same product. Therefore it is natural for manufacturers to desire for their products to have this status. If looked at closely though, almost all the brands of a single product will contain the same ingredients, in the same proportions. The status that is given to certain products, are therefore all the work of clever marketing skills.

The new tool that marketing agents use to advertise is the worldwide web. These advertisements come in varying form as anyone who has used the worldwide web has experienced. From mini animations placed all over almost every single site, to sponsored ads on the Google search engine. Each of these advertisements works in a different way.

One of these methods is sales marketing software. These are software applications that are web based and allow for marketing agents to market their products, whether they are goods or services, on the worldwide web. How sales marketing software works is by sending bulk emails. It offers clients an automated email service that sends emails to clients with links to a main site that advertises the clients products.

The sales marketing software is a very attractive method of advertising as it sends emails to consumers who then click on the available links to view the advertisements. This ensures that only interested consumers view the advertisements, sent by the automated sales marketing software. Also the sales marketing software is able to track and record the consumer clicks from emails that have been sent. When emails go unanswered, that is when the sales marketing software records zero clicks from an email account, those consumers are removed from the clients mailing list and fresh consumers are added. These effective methods make sales marketing software very attractive to marketing agents.