Web promotion marketing has specific rules, strategies and tools that make it stand apart from traditional or conventional marketing. The Internet has reshaped the market and the way businesses compete against each other and target market sectors. We all use the Internet to find information or to shop, and whenever we make a query, we willingly expose ourselves to the advertising message of some businesses. This is actually the whole purpose of advertising on the Internet: to target relevant users, who are likely to perform some transaction.

I’ll tell you how this works. Let’s take ads or sponsored links that Google displays. If you search for fishing lures, the search engine will automatically display the pages that are most relevant for the query together with a number of ads related to ‘fishing lures’ and ‘fishing equipment’. In case you want to shop, just click on one of these ads and check the advertiser’s offer. This is only a small part of the web promotion marketing domain. There is a huge diversity of methods, tactics and strategies now available for a very basic objective: to increase web traffic and make sales. Here are some of them.

-pay-per-click advertising;
-advertising with banners;
-email campaigns;
-blogging and posting comments on forums and social networks;
-article marketing;
-offline promotion of Internet websites and many more.

The more extensive and predominant the Internet becomes for small and large companies, the more diverse the range of web promotion marketing possibilities. There are new programs and tools designed every day to assist the marketer better reach the set objectives. Thus, web promotion marketing receives the support from competition analysis tools, website monitoring and tracking tools, email blasters and all sorts of other analytics that make the salt and pepper of online marketing.

Any marketer that wants to benefit from the business exposure promise of the Internet should find time to get some training in online marketing. You can learn along the way as you implement strategies or you collaborate with consultancy services or you can get a full form of education in this domain. Some successful business owners start their path to success with a degree in economics and marketing, while others get it from scratch and still get to the top by hard work and a great sense of business.

There is no one unique success formula for web promotion marketing, and you have to come up with the solution that best corresponds to your case.