B2B Internet marketing defines the commercial relationships between companies. This model runs in parallel with the business-to-consumer (B2C) marketing approach. Businesses act as consumers in their turn: they require a large number of services and products. This is the case with office supplies, cleaning services, security services, IT management and so much more. Thus, companies that provide this kind of services will approach other potential business clients following the strategies specific to B2B Internet marketing.

Good communication is not enough for efficient B2B Internet marketing. The consumers need more than just product or service details. This happens with virtually almost all domains from engineering design to fabrication and manufacturing. The timely delivery of products, the quality and the overall design represent the main elements on which to build solid B2B strategies. Sometimes businesses need special equipment or some customized elements, and only certain companies have the technologies available to produce the items according to the specifications.

There are businesses that work according to both B2C and B2B Internet marketing principles. A fine example here is that of office supply outlets that service not only corporate buyers but individual consumers too. The approach slightly differs because companies usually need bulk quantities of supplies, and they are more likely to get discounts and better sale conditions. The payment also differs, given the fact that an individual client will pay with a credit card, while a company will use corporate bank transfer.

B2B Internet marketing is specific to machining, engineering and fabrication companies that cannot handle all the manufacturing processes on their own and have to take certain parts and equipments from other businesses. Outsourcing is nevertheless a problem for lots of companies and in the context of the world crisis that has affected economies over the last two years, lots of factories and plants have gone out of business. The remaining companies have pushed the limits of B2B Internet marketing and advertising to a new level, trying to meet all the challenges of the market and competition.

Normally, companies that use the B2B Internet marketing and advertising model have entire departments handling clients and improving business relationships by closely studying the market trends. These professionals are those that design and put into practice the marketing plans, and keep the list of customers and the portfolios growing. There is hardly any B2B Internet marketing without professional expertise and experience, and this rule applies to all companies big or small.