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Internet Advertising Agency: a Remarkable Growth in India Know-how

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Internet Advertising Agency: a Remarkable Growth in India Know-how

The report in Lintas Media Guide 2008 studied a comprehensive analysis of media spends and buys in 2007. The report included analysis about various media like television, print, radio, Internet, cinema and outdoor. According to the study, the total ad spends reached Rs. 17,356 crore in 2007 and it is growing by a mere 3.5 per cent as compared to 2006. However, the Internet ad spends grew by 43 per cent as compared to 2006 and it touched Rs. 215 crore. Now you can see a clear picture as what an Internet advertising agency is contributing.

These agencies have devised certain tools which are proving to be an excellent medium for brand promotion and brand awareness. Moreover, these Internet advertising agencies are providing total online marketing solutions to advertisers and publishers. These agencies provide consultancy in the different fields of the Internet marketing like search engine optimization, banner ads, e-mail marketing etc.

However, a question may arise as why Internet advertising agencies are achieving success in a country like India. The answer is many folded but a straight answer would be because India is an emerging Internet hub. Currently the country has about 40 million active internet users. There are increasing number of households with computers and growing awareness of the Internet as a tool for empowerment. The internet users are using the medium for doing buying and selling also. The online shopping habit is developing here by leaps and bounds and so is the Indian online advertising industry.

On the other hand, there is a common perception that Internet penetration is restricted to the only affluent urban class people in India. But the things are not the same because of several one time non-communication applications such as exam results and e-ticketing. These services have encouraged the less affluent to get on to the Internet and they are using it in a huge way. Also, there are certain initiatives to be taken such as the National e-Governance Plan (NeGP) which is likely to increase Internet use amongst the lower SECs in the next couple of years.

These facts and figures are encouraging many companies to promote their brands online and they are using it for the purpose. It won’t be an exaggeration, if we say that brand India is going online and Internet advertising agency is playing a considerable role in it.

Meenakshi Wali is the co founder of Rupiz Media Ad Network, a leading online media buying agency. She is heading a team of experts, which is into Internet advertising agency, internet banner advertising, online web site advertising, web banners.

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Question by lana254: Where can I get cheap advertising on the internet?
We are looking to put our website out there on the internet for “Adult Entertainment” when it is out there come Feburary 2007? Where can we get cheap advertising with alot of traffic?

Best answer:

Answer by JJcoolJ
You can get excellent traffic, very cheap from adbrite

What do you think? Answer below!

Internet Advertising Agency: Providing More, Per Advertising Penny

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Internet Advertising Agency: Providing More, Per Advertising Penny

Internet has been a resource to get tailor-made response from target audience. Achieving response for the brands is essential for business growth. Attaining brand response is necessary to fight the growing competition in each vertical. This competition is a result of similar products and services that are present in the market. They differ in quality but surely affect the brand equity of advertiser’s brand. For achieving a prevailing brand positioning, services of an internet advertising agency becomes helpful.

The Internet advertising agency is not only a source for publishing ads but also few premier ones provide round the clock monitoring of campaigns. In today’s age, where Internet is used for doing shopping, paying electric bills, stock trading etc, it becomes a smart choice for advertising too. The increased usage of web has also raised the scope of reaching the target audience.

It also provides utility to the advertisers, who can also categorize their potential buyers and target them with innovative techniques. This targeting is generally done on the basis of network, connection, browser, IP tracking, user data and day/time etc. Now, sellers or advertisers use the strength of Internet to impart product knowledge and create brand awareness.

Be it strategic planning to run advertisement campaigns or targeting the audience, everything is done effortlessly by an Internet advertising agency. The strategic planning includes theme based designing of ads, choosing development platform, publishing at appropriate web space, tracking the responses, analysing the performance and making modifications. In addition to it, use of high end technology to serve ads across prospective customers is also done. It is ensured with technologies like the central ad server.

This type of server tracks the relevant users and delivers them with relevant category ads. These ads may be pop ups or interstitials etc. Moreover, the Internet advertising agencylooks after advertiser’s payout liability to the publishers. These pay outs are based on tracking done by the agency and is charged according to the cost models agreed. Being cost effective and a responsive form of advertising, gives high ROAS to the advertisers. It means they get more per penny spent over advertisements. In this way, associating with such an agency turns out to be a favourable deal for the advertisers.

Author: Meenakshi Wali is the co founder of Rupiz Media Ad Network, a leading online media buying agency. She is heading a team of experts, which is into Internet advertising agency, internet banner advertising, online web site advertising, web banners.

Religious Logo Design Collection for Branding, Marketing and Advertising

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Collection of professional royalty-free religious logo designs. The religious logo designs are designed for any type of religious business both online or offline.

The CD collection contains a variety of religious logo designs, each of which is available in 5 formats. The formats available for each design include: .jpg, .bmp, .tif, .png and .gif. The logos are royalty free and can be customized in any graphic editor. Logos are available in a large format so that they can be easily re-sized to me

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How Some Businesses Bid Crazy Amounts On Web Advertising

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Question by Sri S: What are the good internet advertising companies?

Best answer:

Answer by Hhdth T
these guys pay you to click on ads,and if you dont want to keep the money you can convert the money you earned into free advertisment.so its a win win situation. http://www.clixsense.com/?2188101

Add your own answer in the comments!

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