An article submitter seems to be a great tool when you are struggling with a huge amount of work and you have so many articles to submit that you lack the time to handle all the operations manually. This is the time when an article submitter appears as a time-saving solution. And this is partly true. Yet, there are both advantages and disadvantages when it comes to using an article submitter.

With an automatic tool, you can achieve submission in hundreds of directories in just a couple of hours. This leaves more time for article writing, website optimization and other business-related tasks.

The article submitter identifies new article directories that appear on the Internet. It thus performs automatic updates regularly.

The problem is that some tools cannot work with hyper-links included in the article content. There are article directories that allow the presence of hyper-links, and it would be a pity to miss the opportunity.

The selection of the right category could be another challenge for the use of an article submitter due to the fact that the categories vary from directory to directory. If you get your articles submitted in the wrong category, there are chances for it to be deleted, which means you’ve achieved nothing.

Then, the article submitter can only be used for those article directories where you have active accounts. The tool can login automatically only if it has previously recorded your user name and password for a certain account. This is in fact that basics of the entire automatic operation.

These being said, we have to stress out once more that you should not make a rush decision and buy an article submitter unless you are making an informed decision. The idea here is to weigh the pros and cons and based on objective information you can determine whether the article submitter is a good investment or not. You should check system compatibility, the technical features of the product and its complexity in terms of usage.

You can make an idea about one type of tool or another by reading some reviews, testing the program in demo versions and talking to other people who have used the software before. Moreover, you can get recommendations for the best program to be used for your business situation, if the context is a bit more specific. If used correctly, the article submitter could be a great help, even if you run partly manual, partly automatic submission.

Companies have been using article marketing extensively to increase their business exposure and sales. The basics of article marketing consist of the writing of short informative materials related to the domain of activity, product or service and their distribution across the world wide web or in printed press. There is a reference author box or byline in every article that includes a link to the author’s website and information about the business in question. Several conditions have to be met in order for article marketing to be efficient.

The articles have to be well-written, informative and useful for the reader.

They should be distributed for free in article directories, as part of newsletters, on blogs and forums.

Each article should be created around a particular keyword. It is the keyword that gives the topic of the article.

Use catchy titles!

Work with top ten article directories!

The main objective of article marketing is to increase relevant web traffic, improve the conversion rate, enhance business credibility and customer loyalty.

Several tools can be used to maximize your article marketing efforts. Thus, you can use special software programs to search for the most competitive keywords, or for unique keywords. Other tools help you study the activity of your competitors. There are even programs that can submit the articles automatically, reducing the work amount for the web developer.

The main problem with article marketing at the moment is that the quality of the published materials has dropped alarmingly. Many web developers are only interested in increasing traffic or achieving business exposure. However, low quality writing has little efficiency on the long run. Proper Internet marketing promotion requires time and effort invested in producing relevant materials that web surfers find useful and enticing.

Another problem with free article marketing is the appearance of a huge amount of duplicate content across the Internet. The quality of the materials should not be compromised for the sake of numerous backlinks, because there is little efficiency in that. A booming traffic could be a temporary state of affairs, and duplicate content can cause you more trouble with search engines than benefits.

The best thing under the circumstances is to use article marketing in its purest form and comply with all the quality rules that make content valuable and worth reading. There are plenty of materials that can help you with a step-by-step introduction to the secrets of article marketing, and what’s even better is that they are totally free. Don’t hesitate to find out more!

Lots of web developers write web content as a strategy to build one way links with article marketing. In terms of link quality, one way links are the most valuable of all. They do not pose any control difficulties, they are built on quality, they do not require reciprocity and they boost up quality traffic. The possibility to build one way links with article marketing keeps lots of web developers focused and highly professional in terms of content quality.

Writing on a certain topic requires plenty of research, a good capacity of synthesis and great analytical skills, and all these in addition to the basic writing skills expected from an author. How does article marketing function for link building? A website that provides interesting content that is frequently updated becomes a point of attraction for other website owners with a related domain of activity. If they consider the articles you publish valuable for their web visitors they will create a link to your website on their home page.

You can also build one way links with article marketing by submitting quality content to article directories. Every article comes with one or two links to your website, and lots of the materials spread like that on the world wide web get re-published. Editors and publishers will specify their sources, and they will link back to your website, as a reference point for their readers. This is the very reason why article marketing provides huge exposure for businesses. It spreads further and further without stopping!

Article marketing is suitable for almost any business that tries to make a name whether online or offline. If you are trying to consolidate your business position in relation with your competitors, or if you try to build credibility and win loyal customers, you have to provide an informative type of service by a continuous series of articles published on the home-page and in various other web locations. Articles can also be posted on social networks like FaceBook and Twitter, and your business activity could be recorded on LinkedIn for other users to check.

If you do a bit of reading on article marketing or on link building, you will see that web content represents one of your best chances of increasing traffic and getting a good business name on the market. When used properly, article marketing can turn your business into a major hit and bring on-going customers and collaborators for your company!

Beginners often search for free link building information to learn how to best market their product/service, improve page ranking and relevant traffic. It all starts with SEO and the keywords you choose for website optimization. These keywords can get you in the good neighborhoods of your industry, meaning that you can achieve free link building from websites that already enjoy great popularity.

You can identify the big-league players by checking the pages with the best ranking for your key phrases. In parallel, study the competition and see who links to them. Great sites will link to you if you provide valuable content. This is the best type of free link building strategy to use in your favor. You can make your online presence noticed by posting quality articles in social networks, blogs, forums and article directories.

It is a bad idea to focus on reciprocal links mainly. When someone links to you ‘naturally’ because of the content quality you provide, you have no obligation to link back. You do not know the kind of backlink profile of the other site, and linking back to it could be very detrimental for your position with Google. Don’t risk losing search engine ‘trust’ for reciprocal links. It’s much more advantageous to focus your free link building efforts on one-way links.

The popularity of the website that links back to your page does indeed matter in terms of page rank and your position with Google. However, you should not neglect the advantages that come from the less important links. These could also bring relevant traffic to your page. Experts actually tend to recommend web developers to no longer consider the low or high Google PR for the websites linking to them, for the simple reason that the available data could be inaccurate or outdated.

Do not try to buy links! Chances are you’ll make a bad deal! This is one of the best free link building words of advice you’ll get! When you pay for links, you have every chance of getting them from link farms, and thus you’ll pay a good deal of money and ruin your website reputation. Focus on content quality and try to get links from real sites. It is the link quality not quantity that matters most!

Keep reading on free link building strategies and options so that you can constantly improve traffic and business success by multiple activities. Relying on a single strategy will make your online efforts too slow and little rewarding. Instead, make your link building campaigns versatile, strong and targeted!