Web content is what search engines like most. Almost any query conducted online depends on it. In this context, article marketing or the practice of writing web content for informative and advertising purposes has become predominant with many businesses. The benefits of implementing a good article marketing strategy are very numerous, since, besides advertising, the marketer improves the credibility of the business, increases traffic and visibility on the search engine result pages.

And since the choice of an article marketing strategy seems to be the big issue in so many cases, we should start from the premises that objectives have a direct impact on the business decisions you make under the circumstances. If you determine the objectives that lead to the creation of the article marketing strategy, you will get the answer to the dilemmas of how you write the articles, where to place the articles, how to develop a resource box and so on.

Fresh informative materials!

Informative content needs to increase the level of relevant traffic to your web site. This means that the article marketing strategy targets the web surfers who are most likely to perform some form of transactions once they reach your website. Variation of content or fresh material will often be an issue. Even if you stick to a single article marketing strategy that has proved highly useful, you still need to commission a constant article flow to maintain an optimal traffic level.

Keywords rule!

Another issue of major concern for the success of the article marketing strategy is the way you write the articles. Some people have a gift with words while others lack the skills. In very many cases, web developers lack the time necessary to do the writing themselves, and hire professionals for the task. Whether you write the articles yourself or not, keep in mind that the article marketing strategy grows on the basis of some very relevant keywords. The topic of the article as well as the content will thus develop out of these specific terms.

The resource box

Carefully plan the resource box or the end of the article, which should normally include your contact details. Depending on the web directory with which you work, there will be limitations to the number of backlinks that you are allowed to include in the article content. The resource box should stir the reader’s curiosity and make him/her want to visit your website, which is actually a basic article marketing strategy. Don’t forget to mention your name too! It’s professional and it gives credibility!

New marketing results are achieved on a daily basis from the publishing of content-rich articles on the Internet. Search engines look for fresh information permanently; hence, words and articles are the elements to make you master of the new trends and bring you real money on the world wide web. And since content rules, the demand for article marketing articles has grown higher than ever. Why article marketing? First of all because it provides very cheap advertising, and secondly the market exposure is incredible thanks to backlinks.

The categories and types of informational content are very numerous; some articles are valid, others are purely fictional. Nevertheless, they manage to inform the audience, keep interest vivid and turn simple website visitors into customers. These very lines that you are reading now will turn this material into one of the article marketing articles published in article directories for the dissemination of information. The purpose for all these is to help the user or reader develop the right skills to make money with article marketing, even if information becomes an advertising tool under the circumstances.

Go through various article marketing articles to find out how to research the niche. Writing articles is not easy, particularly when you don’t have a clue about the domain you target. Therefore, the strongest recommendation goes towards those areas that make you comfortable, or in which you take pleasure. Planning plays an important role here, because you need to decide on the number of articles you are going to write daily, weekly or monthly. When work is finished, there follows submission to blogs and directories.

Keywords are the most important for article marketing. Articles should be written around a certain set of keywords that best define the service, product or activity domain specific to a certain business. If you are successful in these aspects, it is likely that you will profit well from article marketing. Besides keywords, pay attention to the writing style, the spelling and grammatical correctness and the overall impression of the material that you create.

With article marketing, articles are usually submitted to very large directories such as GoArticles or Enzinearticles. You can thus build an author’s profile and receive a good exposure on the world wide web. Content for websites is then created starting from such article directories with multiple applications for business purposes. Have a look on what article marketing materials offer in terms of information and you will be able to determine what course of action to take for business promotion.

Article marketing is used by the majority of web developers as it offers the chance for cheap advertising with little effort. Some marketers will submit the articles themselves, while others prefer to pay for a professional article submission service, when they lack the time and the means to conduct the operations themselves. Articles can be submitted manually or automatically, although preference goes for the manual type since it ensures better search engine rankings.

With an article submission service, you will get your web content disseminated on more than 500 directories, which definitely brings a very high market exposure. If you shop around for a company to work with, you will see that the offer is pretty varied. And besides the regular article submission service you can get some extra features and facilities such as RSS submission, blog posts, access to ping directories and lots of others. This kind of services are free if you sign a business contract with an article submission service provider.

It is important to check the requirements, as well as the terms and conditions before you choose an article submission service. The contract regularly follows the application or the filling in of an order form. The articles you need to submit should be around 350 or 400 word long. Pay great attention to the links you incorporate in the body. The regulations are pretty strict for the matter, particularly since directories impose limitations. The author bio box or the resource box will normally include two or three links.

With an article submission service you get your details specified at the bottom of the page but together with the provider’s user-name. It is important to have high quality materials to work with because the acceptance ratio is variable and sometimes an article cannot meet a certain category. Fortunately, with an article submission service, you get access to lots of niche directories that you are not even aware of. It is the provider’s job to get take care of this.

Some companies will send reports others won’t. You can work with a very good article service that only sends notifications on submitted data. The thing is that reports take a lot of time, and many companies do not find it profitable to carry on with such tasks. Anyway, you should not expect results overnight because it takes time for article submission to work. Once it gets approved in the directory, Google indexation follows. All in all, your business exposure will start to improve in the three or four months following article submission.

Article marketing has turned into a strategy of conquering new market niches by means of content material. Web developers write or buy informative articles related to their domain of activity, they include some backlinks in the content of the material and then submit the articles to special directories where web users can access them. This system has proved very efficient for advertising on low budgets, as well as for the considerable increase of the traffic level. Yet, it all starts with article marketing research.

The very purpose of research is to find out what customers look for. If you are to apply such information to article marketing, you will in fact identify those topics that readers will show most interest into. The outcome of article marketing research thus turns into the creation of that ‘catchy’ background that makes a web visitor click on a link and get on your web page. There are several elements that should allow a good coordination of your efforts; thus, the essence of research strategies can be resumed to the identification of the consumers’ behaviors, attitudes and preferences.

There are various ways to conduct article marketing research but the course of action depends on the kind of business model you follow. Do you need article market research for B2B (business-to-business) relationships or for B2C (business-to-customer)? The marketing research can then be conducted according to the specific priciples of each of the above models. Normally, you won’t make management decisions on intuition and feeling alone, but also on the information gathered in the form of marketing research.

The nature of the articles content will thus be determined starting from the results obtained from article marketing research. Do not write the articles until you know which keywords are the highest in demand? Determine the keywords that best define your domain, product and service and then create the informative content around them. On all situations you need to keep the information reader friendly.

A very frequent mistake web marketers make is to get a very high keyword density in the articles they use to market their business. Yet, such strategies could be detrimental on the long run by the negative impression on the readers and the official search engine policy related to keyword density. Informative content with an average keyword density between 1% and 3% works fine with search engines and readers, and proves successful no matter the nature of the business you advertise.

Free article marketing has saved many businesses that depend on content for advertising and email promotion! Did you know that lots of newsletters use content from article directories? Good, average or poor articles, there is an abundance out there! Why are such materials free? The very functional principles behind article marketing are grounded on low costs. Web content in the form of informative materials represents the cheapest form of advertising. You write on a topic that relates to your business and you have links to your website included in the articles. It’s only natural that the traffic level will go up!

Free article marketing is possible because web directories make profit from advertising. Google Adsense has given many people the chance to make money by displaying ads on the pages that also provide lots of niche articles. In fact, niche sites perform very well in search engines because of the way they target a vertical market sector or category. The benefits that result from free article marketing are relevant for web developers: there are more targeted traffic and the creation of incoming links. A big mistake online business owners make is to try and submit articles to almost all the available directories. This can be really painstaking in terms of the effort to provide original content and perform the submission.

There are experts who claim that it is better to use free article marketing with those directories that enjoy a good reputation with Google. Thus, when you have the content material ready, you can move on and see what the Google Page Rank is for niche sites and a few other directories. Some have a better reputation than others, and you can even find top lists with the best 25 article directories available. Free article marketing can also be troublesome if viewed from the perspective of spamming. The truth is that unsolicited mail messages now cover all sorts of flavors, and spammers heavily rely on free article marketing.

To be entirely truthful, free article marketing carries lots of shades and not all of them are positive. Do not expect a booming profit overnight because you will not get it. Better try to work in honest conditions, doing your best to create valuable informative content. This should be submitted to directories afterwards so that you can actually start to improve traffic and page ranking gradually. Results come with hard work, even if free article marketing saves you the advertising costs. There are other things to invest into when it comes to such businesses.