How to get free search engine traffic? I bet lots of you have asked yourselves this question dozen of times before. It is common knowledge that websites drawing good traffic from search engines make real money online. The web visitors that land on your web pages usually come from major search engines like Google and Yahoo! In order to be able to increase free search engine traffic what you need is to be able to offer SE what they want so that your pages are well ranked and the website gets displayed in a good position on result pages.

Good knowledge of how Google works and what mechanisms underlie online marketing promotion makes tasks less challenging. You just need to start with search engine optimization, making your content suitable for search engine indexation and appealing to SE by keyword relevance, density and content quality. It is important to keep in mind that every search engine has a different algorithm to rank a page. The most commonly evaluated factors are the quality of the content, the number and the quality of links, inbound links, but the list is a lot longer.

Meta tags are also important when you have to attract more free search engine traffic. Meta tags are the descriptions included in the HTML code that are invisible upon page display, but which are read by search engine spiders. The problem is that online advertisers really abused of metatags, which forced search engine to move focus to other parameters in order to properly evaluate the value of website. You could read contradictory opinions about the necessity to optimize metatags, but one thing is for sure: it doesn’t hurt to have them optimized.

Another good word of advice is to mainly focus on the three main search engines: Google, Yahoo! and Bing (former MSN). The other search engines usually pull results from the main ones; hence if you rank high with Google, you will derive free search engine traffic from the rest too. You should check how to get listed with Google and the other two, but take each at a time. For Google, admission is not easy; the SE has grown a lot more selective over the last years. Provide interesting quality content, get links to your website and you’ll be in, and with a top position on the result pages.

Stay informed! Check the list of search engine don’ts to find out what to stay away from. You can make a mistake unintentionally, but this won’t save you from a penalty.

Web masters have come with lists of dos and don’ts that can help you increase search ranking efficiently and consistently. Every page owner wants a good position with search engines, because getting displayed in the first result pages means that you have a chance to reach the most relevant web visitors. Theoretically, we do know what influences the page rank, but the algorithms by which search engines rank pages are a trade secret. All that can be said on this topic represents the direct observation, practice or experience of a certain individual on the web.

It is estimated that around two hundred criteria or algorithms are used for page ranking. It is impossible to know exactly which is which, but what a website owner can do is to optimize their web presence. This touches on links, content quality, promotional materials, traffic, reputation, general activity in forums and social networks, the publication of white papers and press releases, as well as the free distribution of materials. You can increase search ranking but you also have to make efforts to maintain the ascending trend.

Even when you are exactly on top of the list, and you get the highest rank, the pressure is immense due to the competition. Then, Internet marketing efforts grow in intensity to maintain the top position. For beginners, there are plenty of materials that can teach them how to increase search rankings, but once you learn the strategies, you need to take their implementation to a superior level. Link building for instance is insufficient if you gather links only from new or small websites that don’t have a consistent presence in the domain.

Far from me to say that such links should be discarded, quite the opposite, they do have a considerably importance. However, you should aim high when you try to increase search ranking; you have to get links from websites with a serious reputation, high page rank and very high popularity. The giants will push you upwards on the scale of values. Convince them that you deserve their linking to your website. The best way to do so is by quality content and some valuable item you distribute for free.

Mention must be made that if you can’t handle online marketing on your own, there are plenty of companies and agencies offering professional assistance. Consultancy is one of the things that could save your business, let alone increase search ranking. That is just a tiny part of what experts can do for you!

The option to submit articles for free remains a valuable one among other marketing strategies even if the marketer also uses paid distribution. Article submission services and article directories are classified as free or fee-based, and web developers can choose whatever suits their business situation and budget. Many people prefer to submit articles for free in enzines and various other web locations that are free to operate. Some such services don’t even require editorial approval and the articles are distributed directly.

Branding, business exposure and traffic increase represent the main goals when you submit articles for free. Everybody wants to keep the costs low, therefore, a chance to submit articles for free should not be ignored. In fact I suggest that you browse the Internet and find the best free article directories and submission services to work with. Free publication has so many advantages, and you’ll have whole teams of people working for the promotion of your business name. This is what publishers and editors do. They help marketers make a name in the field, build reputation and gain customers’ trust.

Publishers review content before distributing it across the world wide web, and only valuable, original material passes this approval stage. As long as you provide quality in the written material you can submit articles for free and with a high level of success. Of course, nothing stops you from submitting content to paid directories, but that is a choice you need to make yourself, based on budget, business conditions, business goals and vision. Most paid submission services are highly popular and profitable, which only points to the fact that they can be truly efficient.

Experts consider that you should also use paid services even if you prefer to submit articles for free. It is a good idea to check the options you have in terms of submission before getting to work. Sometimes budget may prevent you from working with paid article directories, but when you can afford them, chances are that you’ll consider them profitable and efficient on the long run. Therefore, submit articles for free but also pay for monthly submission services in order to take business exposure to superior levels.

The only thing that you invest in free submission is your time and effort. If you use an article submitter, things could be easier, but you still need to fill in the registration forms required for account creation. If you have accounts with 20 major article directories, you can regularly submit materials to those and thus grow your online business.

So many materials focus on the things you need to do in order to increase search engine rankings, and too few actually pinpoint the mistakes that prevent web developers to enjoy good business growth.

First of all, while competition study is efficient, it could lead to incorrect business decisions. How come? Just to give a few short examples: you are likely to copy strategies, use the same or similar keywords, provide the same incentives, use a lower pricing structure, etc. The idea here is not necessarily be better than your competitors but to really make profit and be pleased with the gains.

Instead of constantly spying on the competition I suggest that you run periodical market searches before you decide for promotional campaigns and other marketing strategies. You can increase search engine rankings by very numerous techniques, but getting in the right place with search engines is not everything. Web marketers need to identify the pitfalls in the way so that marketing efforts pay back.

The ever-changing nature of the Internet could be another obstacle for conservative web marketers. Did you know that search engines now use a more complex set of algorithms to rank pages than they used five years ago? The explanation poses no difficulty here whatsoever: the Internet has changed a lot and continues to evolve every day. It expands and expands, tactics change, scams proliferate and search engines need to operate adjustments to keep things running at an optimal level.

That’s why a regular study of the online trends could prove useful for the business owner eager to increase search engine rankings. Stay informed by whatever means you have available. Experience teaches best, but there are hundreds if not thousands of website that are operated through intermediaries or professional services. Even if you afford to pay others to increase search engine rankings for you, staying in the dark about practices and tactics is also very dangerous.

So-called pros have more than once brought a ban on websites due to the use of black hat tactics, and although ignorant of what was going on, the website owner suffered the consequences. Self-education in online activities and Internet marketing therefore becomes a must for everybody who wants to stay safe, profitable and content with electronic market business. Be familiar with the tactics used to increase search engine rankings so that you don’t become totally dependent on more skilled workers.

Submitting articles to directories represents one free form of advertising that you should not miss when promoting an online business. Lots of people write quality content but they have few readers because they don’t get enough visitors to their website. Much of their work thus seems pretty useless or without finality. Submitting articles across the world wide web will improve business exposure as more people will get your message.

With every article that you submit, you also include a link to your website, in the so-called bio box. Every reader who’d like to go more in detail on the topic can access your website and learn more. Submitting articles to a directory is just the beginning of the publication chain because countless of other websites will take over the same materials by really simple syndication (RSS). The immediate consequence is a flood of visitors to your website, an increase in page rank and superior link building. As long as you provide quality materials, your popularity will skyrocket.

It is good to start from the premises that submitting articles is not exactly the beginning of the marketing process. The way you write the materials matters a lot too. Some marketers make the mistake of writing too commercial materials, and the advertising message will be too prominent and rather intrusive for the reader. Therefore, it’s best to channel your creative energy towards more objective style regardless if it’s about ‘how to’ articles, informative content, news, blog posts, forum comments or product reviews.

After submitting articles, they remain in directories indefinitely which means that they continue to generate traffic to you on the long run. Even if you achieve good results, don’t stop here, continue to submit more and more articles so that your business grows progressively. The diversity of websites that allow for content distribution is incredible, which will open the door for you to reach the web visitors you previously considered unreachable.

Decide whether you want to make submitting articles an automatic or semi-automatic job. Handling the submission tasks manually is not at all advantageous because it takes a lot of time, not to mention that it’s pretty boring as well. With an easy-to-operate software, you should be able to create the settings you want and get published in the locations you select. Choose an article submitter that needs the human factor for optimal operation, because fully automatic submission could be spammy for search engines.