Lots of web developers write web content as a strategy to build one way links with article marketing. In terms of link quality, one way links are the most valuable of all. They do not pose any control difficulties, they are built on quality, they do not require reciprocity and they boost up quality traffic. The possibility to build one way links with article marketing keeps lots of web developers focused and highly professional in terms of content quality.

Writing on a certain topic requires plenty of research, a good capacity of synthesis and great analytical skills, and all these in addition to the basic writing skills expected from an author. How does article marketing function for link building? A website that provides interesting content that is frequently updated becomes a point of attraction for other website owners with a related domain of activity. If they consider the articles you publish valuable for their web visitors they will create a link to your website on their home page.

You can also build one way links with article marketing by submitting quality content to article directories. Every article comes with one or two links to your website, and lots of the materials spread like that on the world wide web get re-published. Editors and publishers will specify their sources, and they will link back to your website, as a reference point for their readers. This is the very reason why article marketing provides huge exposure for businesses. It spreads further and further without stopping!

Article marketing is suitable for almost any business that tries to make a name whether online or offline. If you are trying to consolidate your business position in relation with your competitors, or if you try to build credibility and win loyal customers, you have to provide an informative type of service by a continuous series of articles published on the home-page and in various other web locations. Articles can also be posted on social networks like FaceBook and Twitter, and your business activity could be recorded on LinkedIn for other users to check.

If you do a bit of reading on article marketing or on link building, you will see that web content represents one of your best chances of increasing traffic and getting a good business name on the market. When used properly, article marketing can turn your business into a major hit and bring on-going customers and collaborators for your company!

Beginners often search for free link building information to learn how to best market their product/service, improve page ranking and relevant traffic. It all starts with SEO and the keywords you choose for website optimization. These keywords can get you in the good neighborhoods of your industry, meaning that you can achieve free link building from websites that already enjoy great popularity.

You can identify the big-league players by checking the pages with the best ranking for your key phrases. In parallel, study the competition and see who links to them. Great sites will link to you if you provide valuable content. This is the best type of free link building strategy to use in your favor. You can make your online presence noticed by posting quality articles in social networks, blogs, forums and article directories.

It is a bad idea to focus on reciprocal links mainly. When someone links to you ‘naturally’ because of the content quality you provide, you have no obligation to link back. You do not know the kind of backlink profile of the other site, and linking back to it could be very detrimental for your position with Google. Don’t risk losing search engine ‘trust’ for reciprocal links. It’s much more advantageous to focus your free link building efforts on one-way links.

The popularity of the website that links back to your page does indeed matter in terms of page rank and your position with Google. However, you should not neglect the advantages that come from the less important links. These could also bring relevant traffic to your page. Experts actually tend to recommend web developers to no longer consider the low or high Google PR for the websites linking to them, for the simple reason that the available data could be inaccurate or outdated.

Do not try to buy links! Chances are you’ll make a bad deal! This is one of the best free link building words of advice you’ll get! When you pay for links, you have every chance of getting them from link farms, and thus you’ll pay a good deal of money and ruin your website reputation. Focus on content quality and try to get links from real sites. It is the link quality not quantity that matters most!

Keep reading on free link building strategies and options so that you can constantly improve traffic and business success by multiple activities. Relying on a single strategy will make your online efforts too slow and little rewarding. Instead, make your link building campaigns versatile, strong and targeted!

Businesses used to submit articles to local or regional publications so as to spread the word about their business. Their only profit from writing content was the exposure they achieved for their business, since every article also carried the contact details of the company. This model, which remains in use, has been taken over by online advertisers and marketers that need a viable pattern to use for their business promotion. Lots of article directories now give the opportunity to businesses to submit articles and improve the number of visitors to their websites as well as the page rank.

You can submit articles manually or automatically. You need to follow several steps before you have your materials ready for approval and publication. First of all, you should write the articles using the same top-notch keywords that you rely on for the search engine optimization of your website. Then, you have to create interesting, original content that you organize in four or five paragraphs. The average length of the articles is somewhere between 400 and 600 words. You should not use a keyword density higher than 4%.

One other thing you should check before you submit articles is the number of links you can include in the text body or in the author resource box. Some directories accept anchor text links while others allow only simple URLs. Check all the rules concerning publication before you submit articles to directories. Furthermore, it is essential for the success of your business to provide quality content. Readers will not be interested in a poorly written material, and they certainly won’t click on the links that you provide.

Then, there is always the possibility to submit articles automatically using a software tool that does all the work for you. The automatic article submitter can only be used for article directories where you have a valid account, for the only reason that the program records your login info and uses it to sign in and submit articles. There are good bits and bad bits about using automatic programs, and most web marketers prefer to perform the submission task both automatically and manually, depending on the situation and the context.

What you also need to be aware of that article marketing requires consistency, meaning that you have to submit articles on a continuous basis in order to maintain the increasing trend in the traffic that reaches your website. Keep on writing good stuff and distribute it across the web. The more you insist on article marketing, the better your results.

Experience has taught many web developers that they can increase traffic with article marketing really well. Many beginners are lured by vain promises of thousands of new subscribers and a huge traffic overnight, and they learn the hard way that this is not possible. Article marketing gets the closest to making such opportunities come true on the sole condition that you work hard and consistently to grow your business. With article marketing, you’ll write content to spread the word about your business.

People go on the Internet searching for some kind of information. Your offer has to match the demand. This is the number one rule of article marketing. If a reader discards your material as useless, you lose a potential client and even more. This is why you should mainly focus on quality rather than on quantity. Another frequent mistake here is that of publishing poor quality materials. This usually happens because of the pressure to submit more and more content in a short period of time, and increase traffic with article marketing.

The extent of such ‘quantity’-focused strategies has gone so far that ‘writers’ are no longer using original materials. They write a first article and then use ‘spinning’ tools to make three, five or ten other pseudo-original materials that will pass the test for duplicate content. This is not wrong, but this kind of strategies weaken or undermine the quality of the content presently available on the Internet. Yet, one cannot blame inventive developers for trying to make things easier and increase traffic with article marketing with less personal investment.

Try to work with top article directories because they bring the most rewarding traffic of all. A fine example here is www.EnzineAricles.com, which enjoys a great reputation with search engines, and provides almost any type of information you may need. There are actually hundreds of directories, and you can use as many as you see fit to increase traffic with article marketing strategies. The rules for submission could be slightly different, but they seldom pose any challenges.

Be consistent! Keep writing articles every day and submit them to article directories.

Test your articles! See what kind of traffic changes appear after submitting certain articles. EnzineArticles provides traffic reports you can use for the matter.

Create a plan and follow the strategy or strategies in it. Chaotic activity is seldom a source of constant revenue.

Each of the above suggestions should help you increase traffic with article marketing. Or at least you’ll get one step closer to success!