Free article submission is available with most article directories. The most well-known example here is that of the famous www.EnzineArticles.com, but this directory is not at all singular. Once you create an account with the directory, you can submit your materials in the categories that best correspond to your domain, product or service. Besides free article submission, there are several directories that work on the basis of paid membership.

Both free and paid submission are valid options for marketers eager to promote their business and achieve a superior exposure level. Although there are not too many differences between the various directories, you can notice variations in the submission rules. Thus, some directories will only allow the inclusion of simple URLs in the author resource box, while others will also work well with anchor text links, present in the article content too. The present tendency is to focus more on anchor text links because they are more relevant for traffic and sales.

For both paid and free article submission, materials have to pass an approval stage. In most cases this is just a formality, but you should be very keen on the quality of the content you provide. Pay attention to grammar and spelling, use an optimal keyword density and make sure you don’t break the rule of duplicate content. Article directories check your materials for duplication, and unless you provide original content, you will not receive publication or submission approval.

When to use free article submission? Lots of web developers may ask themselves this question before launching into an article marketing project, however, experts say that for this particular case the best moment is right now. Writing articles and submitting them to Internet directories, social networks, blogs and forums can have very numerous benefits for your business evolution. As long as you provide good quality, people will want to read more or learn more and you will get numerous web visitors with a huge potential of converting into real business clients.

There are hundreds of directories that allow free article submission, but instead of trying to create accounts with them all, you should begin by identifying the most relevant ones. Lots of successful business owners and professionals in Internet marketing claim that submission with top ten article directories is the most powerful and effective of all.

The importance of one way link building is common knowledge for lots of online marketers. There are numerous types of links, but none as advantageous as incoming one. A smart web developer that sticks to a high quality standard, has the chance of achieving natural one way building, solely by the use of good content. But before we go into that, let me briefly point out the advantages of one-way links.

They do not oblige one to link back to another website.

You don’t have to worry about link control and link management.

They attract the most relevant, targeted traffic of all.

They increase page ranking.

There is on-going development for your website.

One way link building can be achieved by numerous ways, but the best of all remains content. Other websites link to pages that have something interesting to offer. The links to your page are a tribute and a confirmation of the quality you provide. When a web surfer comes across a link on a certain website that he/she accesses, the following message is sent: ‘go to this page for additional, quality information related to your query’.

With one way link building other websites are encouraging web surfers to visit your page, because of the benefits that you can provide for a certain category of users. This is the most important and subtle function specific to one way link building. One way links will contribute to your business reputation, consolidating it and confirming your position in relation with the competition.

Of course there are techniques and strategies meant to improve one way link building. And here I refer to one in particular. Lots of clever developers have created small software, e-guides, e-books or other types of materials that they provide for free. The only condition for accessing or using the materials in question is to link back to their website.

Following this line of thought, you could also achieve quality one way link building by using newsletters, press releases, social networks, white papers and free weekly or monthly reports on a given topic. Web surfers need information, they depend on it. And this is precisely what you have to provide in order to create good business opportunities for your company.

You can also choose a professional approach to one way link building, meaning that you hire an agency or company specialized in SEO and link building. Such services are usually monthly, and you can develop your collaboration for as long as you see fit.

When you lack the time or the knowledge to handle link building on your own, you’ll feel inclined to hire a link building service to cover this part of online business development. However, with just a brief search on the Internet, you’ll find yourself overwhelmed by the huge offer and the number of companies that advertise in this domain. And here starts your ‘struggle’ to find a reputable link building service among so many weeds. The following tips could make things easier for you.

Your search should begin with a simple check of the contact details available on the web page of the link building service providers. There should be a physical address you can check, a viable phone number and a contact address. If you find a P.O. Box, you’ve got a clear indicator that there may be a camouflaged scam.

In order to be fully convinced to hire a certain link building service, you should first get a look at their page rank and direct links. Would you trust a company that doesn’t have a good search engine position? Would you believe they could achieve some great things for you, if they weren’t capable to do so for their own web pages? This is the kind of dilemma you will sort out in this routine checkup. Which brings us to the next step: former work history.

Any reliable link building service can provide references. You should be able to check testimonials and talk to former or present customers. You can check negative reputation or feedback in forums as well as with the Better Business Bureau. The work history record or the activity background provide conclusive information about whether you can trust a certain company or not. You may call this: the final test!

Once you are convinced that the company can perform up to their claims and provide a quality link building service, you can move on to the next stage and discuss business specificity. This will bring the pricing structure into discussion. Many service providers have both ready-made link building packages and customized solutions tailored to meet the needs of a certain company in particular.

Do not overlook to discuss about link building methods. The service providers have to play by the rules and use all the tools necessary to help you achieve good business exposure. If you feel doubtful about the honesty of the strategies involved, it’s a good idea to look for another link building service. That’s the best way to protect your business reputation!

Numerous web materials try to solve the dilemma of how to get one way links. Experience has taught many that they make the most advantageous links of all, but they are a bit more difficult to generate. Why? Because they take time, consistency, high quality standards and continuous work. One way links are usually built naturally, when they come as a result of quality content being followed and linked-to by other website owners.

When you publish valuable content on your home page or in various other web locations, you become a magnet for other business owners that somehow touch upon your field of activity. With the number of incoming links you will actually see your page rank growing much faster than you’ve every expected. If you sort out how to get one way links, you won’t have that much trouble with beating the competition in search engines.

One way links send a certain message about your website: this page is valuable, interesting and worth reading. This increases your business prestige online because you come to gather traffic from multiple directions without having to worry about where any of it is coming from. Therefore, if you haven’t thought much about how to get one way links, it’s time you did a bit of reading to identify the best strategies you can implement, and the most advantageous ways to reach your set goal.

The people who click on suggested links are those that increase the traffic level to the website. Besides your efforts to increase the number of web visitors and generate valuable links, you should also pay attention to website maintenance and the appearance of the landing page. You definitely want visitors to be pleased with what they find on your website: make it user-friendly, easy to navigate and interesting. This means that the high quality of your content perfectly should matches the presentation form.

The Internet provides an abundance of suggestions and tips on how to get one way links, and such advice comes from experts. From the informative materials available online, you can also learn how to avoid the major pitfalls of article marketing and how to stay away from the most common mistakes that mar this field of activity. Read some e-guides or e-books on link building, SEO and article marketing so as to understand how they run in parallel, complete each other and depend on each other at the same time.