Email is a very powerful, all reaching medium. Get your message right and your friends and customers will do your work for you. They can forward on your message, your brand, and your product name – and begin a process that could reach millions around the world. But what, if any, are the rules? It’s not easy to get it right when so far there hasn’t been much information on what works. Viral marketing is THE marketing buzzword. So what’s it all about? How does it work? How did it all start? How ef
Viral marketing is like a disease. For the most part, it is a disease you want over and over. Although this might sound ridiculous, the best viral marketing happens this way. Viral marketing is undoubtedly the next wave of word of mouth. As a matter of fact, it is the internet word of mouth.
So how do you find the best viral marketing strategy? The answer is simple; you create it. Some people think that the best viral marketing ideas are just going to fall into their lap. Now, I am not saying it won’t, however, I would not hold my breath for it to happen. The best viral marketing strategy is to be creative and look for a means of capturing the audience.
Being creative does not have to be elaborate. In fact, being creative can be very simple, as some of the best viral marketing campaigns are. Build a viral marketing campaign that will first capture the audience. Once you have their attention, you have won half of the battle.
The next step would be to introduce them to your brand. Being that you are trying to relay your brand, you want to display it how you want it to come across. For instance, if you were selling a brand that was rugged and tough, you would not include ponies and fairies in the background. This is simple concept, yet not concrete to some. Drive home your brand. The more focused your brand statement in, the greater the response you will get.
Once you have caught the attention of your audience and notified them of your brand, provide the entertainment they sought. The best viral marketing campaigns will subtly introduce their brand in the viral marketing ad as well. The most efficient use of viral marketing is through video. Utilizing video is effective because visually, your audience automatically pays more attention.
Where is the Best Viral Marketing Done?
With no doubt, the best viral marketing places are social sites. The whole point of “viral” marketing is to pass around something like lightening. The more people in a concentrated area when the virus lets loose, they more people it will reach. The same is true about viral advertising. Look for social sites such as MySpace, FaceBook, Digg, Delicious and more. These are the most popular social sites amongst a wide range of ages. When looking for the best viral marketing strategy, target these strong points first.
After you capture the audience of the big dogs in viral marketing, look toward the smaller ones. It is imperative that you get your campaign out there in as many places as possible. Think to hit big areas with the most concentration of people first and then focus your efforts on the rest of the smaller niches.
There is a lot to learn about viral marketing. If you are looking to achieve the best marketing strategy you possibly can, look to further resources that are found on this page.
Fredi Donosa is an Ezine expert as well as a qualified adviser for those interested in Internet Viral Marketing opportunities. You can learn more about Fredi and read additional articles on this topic at his website: Visit http://www.FrediDonosa.com
As VP of marketing at online retailer Half.com, Mark Hughes didn’t have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight million in just three years. His secret? Making the company a magnet for media attention and word-of-mouth, by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com—called “one of the greatest publicity coups” in history by Time. In this breakthro
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Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you’ll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.
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Report on Viral, Buzz and Word-of-mouth marketing on German television show nano, including statments from vm-people CEO Thomas Zorbach and Martin Oetting, consultant and researcher from ESCP-EAP Video Rating: 4 / 5
Question by Chris L: Is there a difference between guerilla and viral marketing?
I can really see one, other than maybe viral uses the internet.
Best answer:
Answer by Richard H Guerrilla marketing is low-cost innovative marketing where you pay for the placement. Viral marketing is innovative marketing that you generally don’t pay for the placement, just the production.
BMW films was viral marketing. Cartoon Network’s bomb scare promotions were guerrilla marketing
Viral marketing campaigns are the hottest new buzz phrase in the world of web promotion. Viral marketing campaigns involve using word-of-mouth and other related, but more sophisticated marketing weapons to publicize your business and generate traffic to your website. Viral marketing campaigns can be cheap and yet extremely effective marketing strategies for companies of all sizes and industries.
Well executed viral marketing campaigns will succeed in spreading the word about your business or website to thousands, even millions of people in a very short time. And the best part is that viral marketing campaigns are cheap, as most of the actual work is done by your customers, or to extend the “virus” analogy, the hosts. In this respect, the dynamics of viral marketing campaigns is not unlike that of biological or computer viruses.
When a biological virus attaches itself to a host, it will multiply rapidly and, pretty soon, an exponentially growing virus population will explode within the host. Well designed viral marketing campaigns can spread your promotional message in similar numbers on the internet and create massive and cheap publicity for your business.
Launching successful viral marketing campaigns is not as easy as it might sound. For starters, not all viral marketing campaigns are uniformly successful. A mishandled viral marketing campaign can be annoying and could easily drive away prospective customers. The key to successful viral marketing campaigns is unique and useful content that users will voluntarily share with their friends and family. Content is king. The promotional aspect of your viral marketing campaigns must be incidental to the content – at least that is how it must appear to the prospective customer.
If you are thinking about launching viral marketing campaigns to promote your business or website, here are a few tips that will point you in the right direction.
1. Subtlety is the key: As mentioned earlier, the key to successful viral marketing campaigns is the subtlety of the advertisement. This point cannot be over emphasized. Viral messages can be part of an email, an eBook or a piece of software, but the important fact is that the message must be relevant, unobtrusive and incidental.
2. Appeal to emotions: Analyzing successful viral marketing campaigns of the past clearly indicates that the most important quality of a good viral message is that it must contain a compelling call to action. A viral message that does not elicit an emotional or immediate response is unlikely to be effective.
3. Be unique: It is vital to stand out from the competition. However, this is easier said than done. The competition in the world of e-commerce is cutthroat. Nothing short of the most creative and original viral marketing campaigns will be successful.
4. Encourage sharing: The process of sharing is the back bone of viral marketing campaigns. Miss no opportunity to encourage or entice your customers to spread the word and share information about your business. But take care not to get pushy or annoying.
5. Persist with the promotion: Strong viral marketing campaigns are persistent. Once you have a toehold in some kind of social network, be persistent and develop a following. If possible, come up with a sequel for your campaign.
Check out some more information by clicking below.
Fredi Donosa is an Ezine expert as well as a qualified adviser for those interested in Internet Viral Marketing opportunities. You can learn more about Fredi and read additional articles on this topic at his website: Visit http://www.FrediDonosa.com
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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
The book provides an easy to understand yet comprehensive view of using Viral marketing to tie the new online marketplace together –a landscape that can appear quite bewildering, even to marketing specialists. With so many options at our fingertips (literally), where do we start? Blogs? Podcasts? Public relations? SEO? Paid search? The list goes on. To make matters worse, technology is changing and new tools are developing almost every day. The book takes a high altitude look at online marketin
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