Direct marketing is a method of communicating with the customers individually and it is a business model used by many. It aims to promote individual customers to market both products and services on behalf of the company. The recruited marketing employees can work in many different ways e.g. work from home, face to face meetings or through the internet medium to market their products or services to bring about a direct sale. The virtual market has invented new methods to market their products and services as well as companies. Most of them concentrate on finding marketing solutions which are more direct and fast that will serve the needs of its customers. This is known as Direct Marketing software.

Direct marketing software makes tools that will have an impact on the communication with the customer and will expose more opportunities towards selling. Many companies create websites and also provide website solutions such as contact database management as direct marketing software. There are only few companies who specialize in mixing contact database management, website designing and optimisation. They cater to the needs of these marketing companies and their delegates. These companies provide direct marketing software that will help the direct marketing delegates to launch, create a brand name, building up team or a company to market their products and services.

The most widely used form of direct marketing software is database management. This is where marketing is done on the based on customers databases and also on potential customers to promote the company products or services. Direct Marketing software provides solutions in the form of fund raising system, Customer Relationship Management, website development, Data Enhancement services, campaign management, list management, postal bar coding, data quality tools, rapid data entry, lottery management and data validation web services. Whatever the requirement a virtual marketing is aiming at it will be provided by Direct marketing Software.

Direct marketing software also enables the company or the marketer to use an interface with a powerful functioning and fast delivering engine. This type of direct marketing software helps to send emails in bulk through both internal and external server. Direct Marketing software is an efficient way of conducting market surveys and analyze the information that is needed to make a decision. Direct Marketing software provides an opportunity for large companies to venture into new markets. It allows companies to focus the target audience in much more detailed manner. Direct marketing software provides flexibility to create campaigns within the set budget.