The importance of one way link building is common knowledge for lots of online marketers. There are numerous types of links, but none as advantageous as incoming one. A smart web developer that sticks to a high quality standard, has the chance of achieving natural one way building, solely by the use of good content. But before we go into that, let me briefly point out the advantages of one-way links.

They do not oblige one to link back to another website.

You don’t have to worry about link control and link management.

They attract the most relevant, targeted traffic of all.

They increase page ranking.

There is on-going development for your website.

One way link building can be achieved by numerous ways, but the best of all remains content. Other websites link to pages that have something interesting to offer. The links to your page are a tribute and a confirmation of the quality you provide. When a web surfer comes across a link on a certain website that he/she accesses, the following message is sent: ‘go to this page for additional, quality information related to your query’.

With one way link building other websites are encouraging web surfers to visit your page, because of the benefits that you can provide for a certain category of users. This is the most important and subtle function specific to one way link building. One way links will contribute to your business reputation, consolidating it and confirming your position in relation with the competition.

Of course there are techniques and strategies meant to improve one way link building. And here I refer to one in particular. Lots of clever developers have created small software, e-guides, e-books or other types of materials that they provide for free. The only condition for accessing or using the materials in question is to link back to their website.

Following this line of thought, you could also achieve quality one way link building by using newsletters, press releases, social networks, white papers and free weekly or monthly reports on a given topic. Web surfers need information, they depend on it. And this is precisely what you have to provide in order to create good business opportunities for your company.

You can also choose a professional approach to one way link building, meaning that you hire an agency or company specialized in SEO and link building. Such services are usually monthly, and you can develop your collaboration for as long as you see fit.