Online marketing does not contradict the rules of traditional marketing but rather grows out of it. The truth is that according to the conventional approach of business promotion, there are space, time and viewer limitations for the exposure of products and services. Online marketing on the other hand, addresses a different need: that of targeting a customer who willingly chooses exposure to promotional activities. When a web surfer initiates a search online, he/she does it under the impulse of a need for purchase or information. In other words: people seek either content or products and services when navigating on the Internet. How can the business owner use this in his/her own favor?

And this is when online marketing comes into play. Not every web developer knows what to do in order to increase the number of web site visitors or the traffic level. Which is why many marketing specialists now provide comprehensive services meant to solve the need for online business solutions. Among the most common elements characteristic of online marketing we ought to mention: pay per click advertising, search engine optimization, e-commerce with newsletters and press releases, affiliate programs, link building, advertising models based on Adsense and lots of others.

There is a dark side of online marketing and lots of experts make efforts to expose it. You may have been faced with it when searching for something online in the form of pop up windows and aggressive banners. In fact, search engines have implemented security measures meant to detect black hat promotional methods that do injustice to online marketing taking practices to far for anyone to accept. If a web site is accused on illegitimate methods, it will receive a ban from search engines that will no longer perform an indexation. Experts ring an alarm bell for everybody interested in contracting a web services.

Make sure that your online marketing strategies are correct, or you risk to lose a lot of money with the web design. The major risk here is to never be able to get display in search engine result pages. Therefore, if you contract some online marketing agency, keep a close eye on the methods they use for web promotion because you will suffer the consequences of their black hat practices. Other than this, there are no other major risks to online marketing: things are pretty simple from this point of view: you either choose the right or the wrong strategies. Inevitably one path will lead to money gain and the other to financial loss.