Pay Per Click Advertising Solutions: Banners, AdSense, and In Text

Pay Per Click Advertising Solutions: Banners, AdSense, and In Text

When you sign up for a pay per click ad service, you allow advertising networks to place their PPC ads on your website.  There are two ways pay per click ads utilize your website to get their message across.  Banners and pop-ups are the traditional method of pay per click advertising, while In Text ads are now taking the PPC world by storm.

The amount of cash your website brings in through PPC advertising is directly related to your cost per click.  Some advertisers are willing to pay a higher cost per click, which means you’ll get paid more for each person who clicks on the PPC ads on your website.  Another important factor is your click-through rate.  The click-through rate is the percentage of your website visitors who actually click on the PPC ads that appear there.

Traditionally, pay per click ads took the form of banners and pop-up ads.  Google changed the way PPC ads are run today through its AdSense service.  AdSense is Google’s pay per click advertising network, and it uses the traditional method of PPC advertising.  Today you’ll find many PPC ad networks that offer similar solutions to publishers who want to monetize their websites.

However, the new solution to obvious ads is In Text pay per click advertising.  In Text PPC ads like the ones Infolinks uses are inserted right into the copy on your website.  The ads appear as a double-underlined word in your website copy, usually one of your keywords.  In Text advertising networks use the keywords your website is targeting to match PPC ads with your content.  This ensures that people only see ads that are related to the content they sought out online.  This type of website user is much more open to advertisements because the things that are being advertised are in the realm of what they’re thinking about as they read.

The numbers have also shown that people are much more likely to click on In Text ads because they’ve trained themselves to filter out noisy banner ads and annoying pop-up ads.  In Text PPC ads are a form of permission marketing, which means you don’t require people to see ads if they visit your website. They only see the ads if they click on the In Text link.  Click-through rates on In Text pay per click ads are typically higher than the rates on traditional PPC ads.  This is because people are more open to an advertising message if they grant permission to the advertiser to tell them about their product.

Infolinks is an In Text advertising network that offers a smarter contextual advertising model for publishers worldwide.  With Infolinks, you get cutting edge technology that links your website with PPC ads.

 

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Affiliate Marketing – Email Advertising on Affiliate Sites!

Affiliate Marketing – Email Advertising on Affiliate Sites!

Looking for other affiliate marketing tutorials and resources? Try our archives

With the proliferation of goods and services now available on the Internet, advertisers look to individuals and companies to help sell their products by utilizing webmasters and others to spread the word.

This can be in the form of banner advertising on affiliate sites, text links, reviews written by affiliates, direct email etc. The advertisers compensate webmasters by paying them for displaying the ads, or for click throughs sent to them, or (as is most common these days) a commission on sales resulting as a referral from their web site or for more details visit to www.affiliate-manager-pro.com email message. For a more detailed look at the getting involved with affiliate programs, view the learning resources and tutorial links at the end of this article.
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How can I make money from being an affiliate?

There are many thousands of affiliate programs out there, all claiming to be the best. Some of them will give you the impression that all you have to do is implement their banners and links and wait for the commission checks to start rolling in. This CAN be the case, for more details visit to www.affiliate-manager-pro.com but this scenario usually only applies to very large sites with massive web traffic that is relevant to product or service on offer. For most of us, being a successful affiliate requires a little more work!

As the range of goods and online services offered via the Internet has grown at an incredible rate over the last few years, therefore so has the competition. Web site visitors need to have a very good reason for clicking on a link or banner.
Choosing the right banners

In most affiliate programs, you are offered a wide variety of banners to place on your site – very few of them will be effective. If you can attain a click through rate of 2%, then you are doing very well. It has been our experience, and this is generally speaking, that graphically rich banners do not perform as successfully as their simpler counterparts. The main reason for this is download time. If a banner is the last thing to load on your page and the banner ad is excessively byte “heavy”, by the time it has loaded your visitor may already have scrolled down the page – missing it entirely. Heavy banner ads can also slow down the loading of your pages, or critical elements of your page and you can lose your visitors altogether! A graphically rich banner can also confuse the actual message – the artwork and marketing blurb can be imbalanced. For these reasons, we suggest that banners you implement be no more that 15kb wherever possible.

Banners that have “extreme” animation, such as rapid flashing, are also something to consider very carefully. While these do achieve high clickthrough rates, they are also highly annoying. If you do decide to implement this form of banner advertising, use it very sparingly.

When selecting any form of graphical advertising, try and keep the theme of your site in mind – while graphical ads are meant to stand out and catch a visitors eye, it shouldn’t be to the point that everything else on the page is totally ignored. Wherever possible, ensure that all banner ads (and any advertising for that matter) uses a link that opens in a new window. That way, if a visitor does choose to visit one of your advertisers it is easy for them to return to your page and review what they actually came to your site for!
Pop ups and pop unders

Many companies, but mostly agencies representing a number of advertisers, now give their affiliates the options of using pop up and pop under ads. Our opinion – pop ups are evil. They annoy visitors and are usually closed before they even have a chance to load. Go for pop-unders and preferably those that only display once per visit. See below for further articles on this subject.
Using Text Link Ads.

One of the most successful forms of advertising are text link ads. They are bandwidth friendly, don’t take up a lot of space and can be easily implemented into most page layouts. Good text links ads don’t just scream “buy me!”, they also offer some information as to why your web site visitor should investigate the offer. A company should also supply you with very short text links which only state the product or company name. The reason for this is so that you can implement the links directly into the content of related articles and reviews.
Articles and product/service reviews

Now, this is where a bit of hard work comes in. Your regular site visitors will view you as an authority on particular subjects, so why not write a review on a product or service you are advertising? This also supplies excellent content for search engine spiders to latch onto. We have attracted many visitors to our site using what I call “adarticles”.
But there’s a catch……

If you are going to use the adarticle concept to promote products, you need to believe in what you write. Research the product and company well. Contact the company and let them know what you are doing and ask for further resources and assistance. Once you have created the review, send them the link – you may be surprised at the response you get.

One of our advertisers was so impressed with the effort we put into promoting his company’s product that he gave us an extra 15% commission on each sale! This form of web site advertising is a bit time-consuming, so choose your products carefully. The information that you supply to your web site visitors will help them formulate a decision, so be honest in your sales copy. If you are successful in this promotion strategy, over time your reviews won’t be seen as hype and bluster, but as a reliable source of information – everybody wins!
Email advertising as an affiliate marketing tool

Direct promotion via email has boomed over recent years, but has brought with it mountains of spam. If you intend on using email as a method of advertising products and services, ensure you stand behind the products you’re promoting and make yourself available to answer any questions.

An effective promotion technique we have found is to combine email with the adarticle strategy. In our ezine we occasionally put a summary of a product or service, just enough information to stir the curiosity of our readers. The summary then contains a link to the adarticle on our site. The benefit of this is not only that you have a good opportunity to promote the product or service, but while visitors are on your site they may also look at other sections. The advertiser benefits through having highly targeted potential clients visit their site.

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Question by curious question: Affiliate Marketing ????
does anyone that is currently successful online from affiliate marketing, have a legitimate step by step guide or website link on how to be successful? no money invested other than website – i’m not looking for sites on completing surveys and I’m not interested in purchasing anything – software – ebooks etc…and if you could provide proof of earnings?

(you can also email the results to me if you’d rather do that)

thanks! happy holidays to everyone

Best answer:

Answer by Mike P
Heres my proof.

http://www.youtube.com/watch?v=UXvSlr9TIFA

Add your own answer in the comments!

The internet advertising strategies that would surely increase your sales and revenue

The internet advertising strategies that would surely increase your sales and revenue

The internet has truly become the best medium for marketing and advertising products. For this very reason a lot people ventured on this trend. This has turned out as the dilemma. With millions of websites out there containing millions of ads, how can you actually make sure that yours can be seen by your prospects and that your leads will be followed?

Well! Here are the strategies that you must know:

Place your ads on those sites that your targeted customers frequently visit. Before actually doing this you should decide what’s your target, and then you should research. Placing an ad on sites that they usually visit will increase the possibility that your ad will gain the attention and will be followed by your target customers.  You should also consider the website search engine rank before placing your ads.

 

Pay-per-click (PPC) is also a good method in Internet advertising.  You will only need to pay for the ad if the link is clicked.  If you prefer this method of advertisement, make sure that you are using services that set limits on expenses and you have fully understood this method.

 

Choose your domain name very carefully. This should be searchable.

 

Make sure you have useful content on your sites.  Keep in mind that content is so important as well as your heading. It should explain what your products are and what can your customers get out of it. You should be able to persuade them to purchase what you are offering them.

 

When thinking of keywords, put yourself on the shoes of your customers.  If you are them, what words will you type on to find what you need?  Also, use specific keywords or key phrases related to what you are advertising.

 

Track your ads.  You need to consider if the ads that you have placed on these websites are getting you to your target consumers and if these ads can lead to increase profits. And also do not forget to track how much you are spending for these ads, especially in PPC.

 

 

Finally, do not also forget to sell the benefits.  It will help your marketing strategies a lot if you highlight the benefits of choosing your products and services instead of merely discussing what the product is all about. Check out http://www.truthmakingmoneyonline.com for more tips, details and the things that you need to know in internet marketing.

 

Sanlon Oskley is one of the reliable internet marketers of this industry. He gives advice, tips and inputs on people with small businesses and provides profound fundamentals in making real money online to newbie internet marketers. He particularly specializes in teaching people, who wants to make money online, the steps in getting on top of the game. In His ebook “Key To Affiliate Marketing Wealth” he explains all the marketing tactics that would surely be of help in full details. To know more about these strategies, download the free ebook now at http://www.truthmakingmoneyonline.com

 

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Question by Steven M: New Internet Company?
I just started a new company that is going to be internet based. It’s an LLC and I plan on including many websites within the one business. My first website is almost complete. My question to you is: What is the best book out there that teaches you how to make money online with your business/site? I’ve read Scott Fox’s Internet Riches which touches on a lot of things but I’m looking for a book with greater detail on how to get paid from advertising, affiliate marketing, dropshipping strategies, etc. Do you know of any up-to-date book like this? Any help is much appreciated.

Best answer:

Answer by GoDa1mE Kr$ nik
I second Janice’s answer. Wealthy Affiliate is an incredible site for providing information on the inquiries you have. It is updated regularly, very very thorough in information, and to top it all off, it is among other things, a community. Which means you can get feedback and helping hands from other users of the site who have experienced success. You are given access to e-books, tutorials, walkthroughs, videos, and much more. If you want to check it out, the link is right here:
http://www.wealthyaffiliate.com/?a_aid=UCUPZNNE
The site’s membership is $ 40/month

If you are unable to pay that fee, please pay a visit to:
http://www.404reviews.com/

This is a small site I have put together with information regarding all the inquiries you have and reviews of the products available which can help you. In addition to this, I send out regular emails with tips and methods of going about PPC, Affiliate marketing, etc. to the people who choose to subscribe.

And no there is absolutely no cost to access my site or subscribe to recieve emails

Once again, I’m at
http://www.404reviews.com

and here is the link to wealthy affiliate
http://www.wealthyaffiliate.com/?a_aid=UCUPZNNE

Give your answer to this question below!

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