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Maximize the Benefits from Google Adwords Keyword Tool

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Maximize the Benefits from Google Adwords Keyword Tool

Google Adwords is the major platform to operate Pay Per Click advertisingcampaigns. Pay Per Click also commonly known as Double Click Digital Advertising. Pay Per Click advertising is a very successful method to reach to the potential clients or in other words it is the way of advertising where you can customize your advertising campaigns as per your budget, client demographic requirements or target customers based on geographical location. You have full control on advertising budget to explore the market. Pay Per Click Advertising has a great impact on building the brand globally or locally depends on your product market reach.

Google Adwords has made it simple for the advertisers to target the desired audience by providing the various built in tools. An advertising campaign normally comprised of budget, cost of click (CPC) or bid on keyword, keywords, text ads and the landing page and the most important part of the campaign is the history of Google Adwords Account (The Google Adwords Account that is maintaining the campaign, history of keywords and bidding options and CTR, we will discuss this part later)

Google Adwords while designing the campaign keeps track of three things in common, The Keyword you choose, the text ads you write and the content of the landing page or contents of the website as a whole. Google Adwords algorithm calculates the relevancy of these three variables. Let me say it in other words how relevant are the keywords to the text ads and combined these two how relevant to the content of the landing page.

The secret behind doing all this in Google Adwords is to serve the internet user the most suited information what he is looking in the search engine while surfing and querying the search engine. Most of the advertiser bluntly hammers the keywords in the campaign to get the cheap visitors, this attitude of advertising gives them LOW CTR and un interested visitors. Google has launched this advertising mode to reach the potential clients on the fly and not to get the blind visitors. This method of stuffing keywords only increases the cost of the campaign in terms of invalid clicks or no sales.

Well, going back to the topic of maximizing potential through Google Adwords Keyword tool, the factor is relevancy. The keyword, the text ad and the landing page content.

The best practice is to divide the Google Adwords campaign into appropriate Ad Groups and better option is to name them logically to manage. All Ad Groups should be named as per the purpose they are going to serve and then accordingly fill the ad groups with the related keywords and write the compelling related text ad or text ads. Try to add one or 2 keywords in the text add. Let me elaborate more here for example you have 50 keywords in a ad group, try to first group these keywords logically in the ad group and let say you have 3 logical categories of keywords, you need to write minimum three text ads containing at least 2 keywords in the text ads. This way you increase the relevancy factor in your text adds and collection of keywords.

The third and most important part of the Google Adwords campaign is the quality of the landing page, quality means the relevancy of the contents of the page with the text ads, remember here keywords you already made relevant to the text add.

Now look into the scenario how you query the search engines, you first enter the keyword or phrase in the search box of the search engine, when you press the hit button the paid ads display, and you clicked one of the paid ads and landed on the advertiser’s website.

Google Adwords also works in the same fashion; this is what the reason writing highly compelling text ads relevant to the keywords comes first and determines the bid price. And at last user visits the website, if website contents are not relevant to the text ads, customer will leave the website without doing any purchase or registering the products etc.

There are few steps must be considered while creating the keywords list for the advertising, use the keyword tool various new option to find the most related keywords

Find keywords based on your site content. Instead of entering your own keywords, try using the Website Content option. It lets you enter the URL of your business website or of any site related to your business. The AdWords system will then scan your page and then suggest relevant keywords.

Create new, separate ad groups with similar keywords. We recommend creating several ad groups in each campaign, each with a small, narrowly-focused set of similar keywords. Use the Keyword Tool to discover relevant keywords, then divide them into lists of 5 to 20 similar terms.

Identify negative keywords. The Keyword Tool can show you off-topic keywords that users may be thinking about. Suppose that you sell cut flowers and that you give the keyword ‘flowers’ to the Keyword Tool. It may suggest the related term ‘gardens’ and you may want to add that term to your ad group as a negative keyword. That will keep your ad from being displayed on searches for ‘flower gardens’ or similar terms. This helps to ensure that only interested customers see your ads.

Find synonyms – or not. The Use synonyms box in the Descriptive words or phrases option is always ticked by default. This means that it might suggest ‘bed and breakfast’ as a synonym for the keyword ‘hotel’. If you untick the box, the tool will suggest only keywords that contain at least one of the terms that you entered.

Specify a language and location. If you’re using the Keyword Tool while signed in to your account, you may see an option to tailor results to a particular location and language. If you happen to be targeting Spanish speakers who live in France, make sure that you set the Keyword Tool to that language and location.

Start broad and then get specific. Try broad terms like ‘flowers’ in the Keyword Tool first. Then try specific terms like ‘red roses’ or ‘miniature cactus’.

Author: Mubashir Muhammad
Search Engine Marketing and Search Engine Optimization Consultant, a well known figure in the Pay Per Click and SEO field and copywriting skills and has a great experience in successfully completing over 100s projects in the niche mainly through freelance assignments. Content based SEO skills are yet unparalleled and helped a lot of internet marketers and search engines professionals

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Top Adwords Keyword Research Tool | Keyword Elite Review

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Keyword Research
by avlxyz

Top Adwords Keyword Research Tool | Keyword Elite Review

If you have some experience in using Google Adwords, you know that the KEY to Adwords success is finding and using the right keywords. But question is how do you find the right keywords? The answer is with Adwords Keyword Research Tool.

One very popular Adwords Keyword Research Tool I came across is Keyword Elite, but at first I wasn’t impressed with this tool because I had been using Wordtracker as my keyword research tool. The main reason I use keyword research tool is to find long-tail keywords, it saves me a lot of time compared to if I do it manually.

Both Wordtracker and Keyword Elite are very useful in generating long-tail keywords. But what made me interested to take a closer look at Keyword Elite is its ability to spy on the keywords used by your Adwords competitors. This feature is very interesting but there is much more.

In fact, Keyword Elite consists of 5 components or “project types” as they call them. Each project has its own function. The 5 Projects are:

1. Create a keyword list.

2. Analyze pay per click listings.

3. Select a keyword list.

4. Analyze keyword competition.

5. Spy on AdWords Competition.

Project 1 is creating a keyword list. There are many adwords keyword research tools available in the market that can help you develop a keyword list. What Keyword Elite does is combining all the results from these tools (such as Overture, Google suggestion tool, Yahoo!, Ask and Meta Tags) and put them into one alphabetized spreadsheet. And if you have subscriptions for Wordtracker and KeywordDiscovery, you can add and combine the results as well.

You can do all these manually but it will take up a lot of your time as you need to use each tool individually. With Keyword Elite, you just enter your seed keyword, select the search engines you want to get results from and hit the OK button. You can select how many results to return anywhere from 100 to 10,000 keywords. It’s a real time saver as you can develop hundreds or even thousands of keywords in just few minutes. After playing around with project 1 for a while, I began to realize why it’s the top adwords keyword research tool.

Project 2 will show you some interesting data. It lets you see ads and keywords that are currently being used by your competitors. You can see the actual URLs, what ads are being run, the rankings, bid amount, and other important statistics. You use this information to spy and learn from your competitors. Pick out the top 10 competitors, study their rankings, write better ads and out-bid them. You can do all these manually but it probably takes several days. With Keyword Elite, all this information is available in just few minutes. Again, it’s a real time saver.

Project 3 gives you the ability to generate your keyword list from from existing Keyword Elite’s database. If your niche subject already has a keyword list developed, you will have your list generated in a flash, just enter the key term and half of your keyword research is done. It’s as simple as that.

Project 4 gives you another way to spy on the competition. Here you put in the keyword you want to analyze and request Keyword Elite to show all the sites that are advertising for the keyword. You can request up to 100 sites but normally I just request for the top 10 sites. It will provide information such as PageRank, number of words, keyword density, etc. You can use the information to analyze why these sites are at the top, what are the things they’ve done right to achieve top spot and optimize your own website to achieve the same result. So far I haven’t seen any adwords keyword research tool that can provide such in-depth information.

Project 5 will help any Adwords advertisers to become successful. As mentioned the key to Google Adwords success is to bid on the profitable keywords. BUT problem is… how do you know what keywords are profitable? Here you can request Keyword Elite to run a report that shows you the number of days a particular keyword has been bid on. The longer that keyword is being bid on means it’s more profitable. You can run the report for days, weeks or whenever you want to see if that keyword is still being bid on.

Conclusion:

Without a doubt Keyword Elite is the top Keyword Research Tool for Adwords advertisers. It’s a very powerful software tool that goes beyond keyword research and identifying of long-tail keywords, it also allows users to spy on their competitors and perform in-depth competitive analysis. Most of the tasks described can be done manually BUT doing so will take up a lot of your time. With KE you will save a lot of time in research and analysis, it gives you more time to focus on other more important business activities. If you are serious about making money using Google Adwords, I highly recommend you to invest on this keyword research tool.

Check out more information on Keyword Elite – the top Adwords Keyword Research Tool – here .

Leon is an Infopreneur dedicated to sharing his online discoveries across the net. You can visit his blogs at Online Business Journey and Ebuzz Zone.

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Adwords Keywords Research – Finding Profitable Keywords

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Adwords Keywords Research – Finding Profitable Keywords

Adwords Keywords Research – Finding Profitable Keywords

Adwords keyword research tools are valuable and crucial to anyone using Google Adwords to plug their websites. The general public think that such keyword research tools are only capable of pulling out huge keyword lists to be employed in their Adwords PPC ( PPC ) campaign. Little did they know that these tools are also useful in digging out useful information about keywords that could be used for other PPC campaigns and even for SEO. Let’s learn several useful Adwords keyword research tips and why Adwords keyword research tools are so powerful in reaping catalogues of moneymaking keywords.

One fast keyword research tip before starting a PPC campaign is to build a keyword list of at least 1000 keywords. Keyword research is obligatory. Brainstorm and start off with some keywords, perhaps five main keywords related to the product. You may need to use several free online Adwords keyword research tools such as :

One. Overture Keyword suggestion Tool

Search for the main keywords and copy down the tallies of related-keywords in a Notepad file. Dig 1 more level into each related keyword to find adaptations / extensions of the root keywords. These keywords are what we call long-tails. Example, “best online Adwords keyword research tools” is a long tail from the root keyword phrase “Adwords keyword research tools”.

two. Google Search Engine

Find and visit every one of the top 10 search engine results for your focused main keywords. Go to your net browser under ‘View’, click on ‘Page Source’ To show the meta-keywords. Copy them. These are golden keywords and phrases that expert webmasters have painstakingly analyzed. They are yours free.

three. Google Adwords Keyword Research Tool

This free Adwords keyword research tool is a handy tool. Use the “Site-Related” tab to make engaging discovery of keywords focused by top ranking sites. You would be nicely surprised at some of the keywords which you would never have thought of.

The second Adwords keyword research tip is a foxy. It is like an espionage mission. I will teach you the easy way to spy on competitors who are advertising in Adwords. With your keyword list, key in one main keyword and pay attention to the web sites that show up in the Adwords text ad on the right in Google. Repeat this for all the five main keywords and see whether there is a common internet site that shows up all of the time.

Target this web site to spy on. Open a Microsoft Excel document and list down all of the keywords in your list that this competing internet site shows up for. Observe the list of keywords over a period of 1 – Four weeks and see if this website still appears for each of the keyword. Eliminate those which dropped out and keep those that it remains targeting. There’s strong reason to do so as there is a possibility that these are moneymaking keywords or phrases that continue to earn income for the website. This explains why it is paying giant bucks to remain within top five in the Adwords for these keywords.

are you aware that some expert marketers are employing these secret Adwords keyword research tricks and tips to earn outrageous amounts of money? Not only so, they are using Adwords keyword research tools to automate these otherwise manual and boring tasks. Think how distressing and time-zapping to do this for one product, not to mention repeating them to dozens of websites and products. Learn how you can be like them and start using secret keyword research tips from my free e-book which you can download at my blog. You would also discover which Adwords keyword research tools can explode your earnings just about instantly.

More from Adwords Guide
.

Donovan is a Google Adwords Expert. He recommends: “How To Get 10/10 Adwords Quality Score”. See 10/10 score in action.

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