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The Most Important Facets of Blog Marketing
The Most Important Facets of Blog Marketing
Blog marketing is very important aspect if you are doing internet business. Blog marketing is one of the best traffic generation strategies that commonly used. Blog marketing is a combination of many things all put together to make one great blog that is successful and that has many readers. However, if you think that you have done everything possible, there are chances that you have not. Or that you should do more. When you are working on marketing a blog, you never get to a stopping point. There is always something that you can do to continue to grow and make your blog well known.
What are these things you ask? Keep reading to find out.
Blog marketing will keep you very busy. If you have more than one blog going that you want the highest and the best rankings for, you may have to hire some help. However make sure that you have good content. If you do not have good content, there is no reason for your readers to come back to your blog after their first visit. Keep writing good content as well. If it starts to go down hill, you may find that your reader status does as well and that could hurt you in the long run. Good content is the key.
Something else that many blog owners do not realize when they are marketing their blog is that it needs to be updated. Post content in your blog regularly for the best results. Maybe once a day is good for you? Perhaps you are more comfortable with one post a week? Whichever it is, be consistent with it and know that it will pay off to continue posting as you should.
Just having a blog about anything, or random subjects is not always a great idea. You have to have a niche market in order to market your blog successfully. For example, lets say one day you made a blog post on the current news, and the next day it was on your current marital situation. You will not be able to keep a blog audience posting off the wall things time after time. Find your area of expertise and run with it. You can be an expert on that market in your blogging community. Readers will go to your blog daily to find out what it is that the expert is going to say next. It really does work this way.
Make sure that your blog design stands out. You do not want your blog to look and feel like everyone else, so make it different. Having your own look is a huge plus in the blog marketing world. You will find that most blogs all look the same and you can have your own look by just using HTML and adjusting the code to suit your taste. You are going to see that this will truly make a difference with your blog as well as your readers. Try to get a theme that is going to match the market that you are promoting in your blog. Doing so will make it look even more professional.
Do you know SEO? SEO stands for Search Engine Optimization. If you are not familiar with SEO, you need to get that way and fast. Using SEO will help you to market your blog to the fullest extent possible. Optimizing your blog posts as well as the HTML will get you results that you will love. Studying everything that you can find on SEO will help you immensely. You will find that there is so much more to bog marketing than just making a post on your blog everyday.
If you do not all ready, be sure that your blog has the RSS feeds. Having these feeds will allow others to be able to link to you blog. This is the part of blog marketing that you want to take advantage of as well. When someone uses the RSS feeds from your blog, they are able to get the posts that you make, and will give you a link back from their blog, or website, whichever they posted it on.
Blog marketing has a very huge potential for internet business success. If you can put it up and get the right tune, it will be killer traffic strategies. And by planning the right marketing strategies you definitely can make huge profits. Trust this, making money by using a blog is one of the most satisfying things that you will ever learn how to do. Just do not expect to make money over night, know that you have to work at it consistently everyday, and remember to put into it what you want to get out of it.
Kanicen is the owner ofInternet Marketing Tips Kanicen Blog welcomes marketers who are looking for a new opportunity to start a profitable Home Based Business. Kanicen has been giving free Internet Marketing Tips and Internet Marketing Seminar offering Malaysian Entrepreneur to start their own Internet Business. Visit http://www.kanicen.com
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Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic’s point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application. This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging’s potential as well as its
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With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching custom
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This is my 48 hour stats pulled from Google Analytics. This blog was created in Blogger and promoted using Trend Marketing tactics that I’m sharing on my blog.
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Thinking About Blog Marketing for Traffic?
Thinking About Blog Marketing for Traffic?
Blog marketing is one of the latest traffic trends of marketing online that you are going to find. Blogs which are also known as web logs are very popular in this day and age. You can make a blog on any particular subject that you want and then publish it for the world to read.
If you are just beginning in internet marketing, you are going to find that starting a blog is very easy to do. Anyone can sign up for a free blog, and then proceed to market basically anything that they want to. Because blogs are free to have and make, this makes blog marketing even better. Where as if you have a website, and are wanting to market things that way, you would have to pay for your domain, pay for your hosting of the domain, and then know some HTML or hire a website designer.
Search engines love blogs, and are always pretty fast to index them. Getting yours out there for the world to see is not going to be hard. There is this cool tool that you can use every time you update your blog that is known as pinging. Pinging your blog after every entry that you make will let everyone know that your blog has a new entry and updated.
Depending on your overall goal with blog marketing, you can update your blog as frequently as you like. This could be daily or weekly. Whichever you choose, just be consistent with it. If you start out updating daily, stick with it. This way your blog readers will know that they can check your blog daily for new postings.
If you are wondering exactly what you can market in a blog, you can market whatever you want to. However, it is best to stay within one market in your blog. If you have several different things that you would like to promote, and none of them really fit together well, you can create a blog for each market. Remember that if the markets are not related, do not mix them on your blog. For example, if you have a blog on vacuum cleaners, you will not want to also mix in television sets on the same blog. This is because both vacuum cleaners and televisions sets are two different markets. But, you could mix vacuum cleaners and handheld mini dust busters. Make sense?
There so many things that you can market in your blog. Whether you want to sell your own products and services or other people products and make a commission off of what you sell. The sky is the limit when it comes to marketing. Affiliate links work great in blogs as well. Signing up to sell other people products and then marketing them in your blog is a great idea.
Considering having both a blog and a website to promote the products is another way of making more profits. Linking them both together is a great idea if you do decide to have both. You can always use the website to hold your main information and products, and the blog to promote them and discuss any issues regularly.
Wondering about hosting? If you have a website, you can either host your blog on the same server you use for your site, or you can leave it where it is. The choice is ultimately up to you, either way you can have successful blogs that will begin to bring in revenue to you.
Getting links to your blog is a good way to gain new readers. Another great tool you can use is the RSS feeds. When you use the RSS feeds, it allows people to publish your blog on their site, and in return it gets you more visitors.
Blog marketing can be pretty effective if it is done right. However, you cannot just set up a blog and expect people to find it. Get your blog out there and make it known to others just as you would a website. Exchanging links with others will help, so will article marketing using your blog.
Blog marketing is easy and anyone that wants to can do it. Getting your blog out there and known will be your biggest challenge, but just know that the harder you work at it, it will pay off. Find sites that are related to the market you are promoting, but not in direct competition and ask for link exchanges.
Kanicen is the owner ofKanicen’s Blog Kanicen Blog welcomes marketers who are looking for a new opportunity to start a profitable Home Based Business. Kanicen has been giving Internet Marketing Tips, Internet Marketing Seminar offering Malaysian Entrepreneur to start their own Internet Business. Visit http://www.kanicen.com
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Buzz Marketing with Blogs For Dummies (For Dummies (Business & Personal Finance))
In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback from your customers Affe
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Scott Monty shares his perspectives on social media – the convergence of marketing, advertising and PR on the Web – for marketers, agencies, the enterprise and the individual.Kindle blogs are fully downloaded onto your Kindle so you can read them even when you’re not wirelessly connected. And unlike RSS readers which often only provide headlines, blogs on Kindle give you full text content and images, and are updated wirelessly throughout the day.
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Blog Marketing
Blog Marketing
What is blog marketing? It is essentially building up a blog for the purpose of marketing a product or service. What is essential for knowledge and understanding of how you can go about marketing the blog boils down to the fundamentals of online marketing. They will guide you to achieve the best results in blog marketing.
What then are these fundamentals that are building blocks to the marketing of your blog? Much serious thought and consideration have to be given to them. They are the pillars in blog marketing.
(1) Check out and confirm who will be your audience that you are targeting
Needless to say, this is the very first prerogative any marketer has to fulfill before embarking on the process of blog marketing. The product or service must be able to meet the need of the customer. This implies that the audience must be correctly targeted. In marketing terms, there must be correct customer segmentation.
(2) Search out the possible sources of online audience presence
After having segmented the target market, ascertain where and how can the targeted audience be found and reached on the web. A good suggestion would be putting up a survey on the web. Ask questions pertinent only to your product or service.
(3) Read the minds of the targeted audience
Delve into the minds of the audience target. Know what the targeted audience read. This will provide great support when it comes to studying their interests and understanding the different reasons for their reading blogs. This will be of great help when you want to find out in what ways blogs read by them have been useful to them. Plans can then be drawn up to revamp your blog for blog marketing success.
(4) Check out and confirm audience communication channel
Find out how to contact the targeted audience who is usually geographically dispersed. The norm will be via search engines. These will assist searches for your blog by the targeted audience. It is also possible to consider other communication methods such as the posting of interesting messages and the exchange of links amongst blogs. These alternatives will help in traffic growth for your blog.
(5) Determine ways to collect email addresses of targeted audience
The opt-in box will be needed to collect the email addresses of the targeted audience. This will help to grow the subscription list which can be the potential goldmine. Hang carrots to lure potential customers by giving freebies for instance free ebooks. The choice of opting in essentially means that the customers have the right to choose if they really want to release their email addresses and to receive future email marketing messages from you. To ensure privacy, insert a privacy policy which should categorically state that you as the marketer will protect all contact details and information given. The psychological fear of not knowing who they are talking to at the other end is overcome by the use of such a privacy policy. The building of your contact database will thus be made much easier.
(6) Know and understand the competition
Be armed with good knowledge and understanding about your competition. It is paramount to know the minutest details of the competitors in terms of who are they and what are they currently doing in their business. With the data collected, you will be able to write out a strategy to fine-tune your blog and blow your competition away.
In blog marketing, you can achieve the best results with the following steps:
(1) Careful selection of keywords
Your blog must be search-engine-ready. This means that even the brief description of your website must show up relevant keywords that are related to your niche business. This process of carefully selecting the best keywords may be tedious but it can extremely rewarding. Search engine optimization necessitates this action to be taken. Even the meta tag should preferably use description similar to that of the title. Search engine rankings can be affected by the title tag as well as the name of your blog. When selecting keywords, it is best to include the name of your blog into the title tag, not forgetting certain relevant keywords for the purpose of search engine optimization.
(2) Listings in search engines
To spread word about the birth of new blogs, it is usually done by listing with search engines. In submitting your blog to search engines, it is always useful to provide them with the brief description and keywords that you have specially selected. Of course, the operations of search engines do differ in their requirements for submission. Examples of search engines and directories that you can choose from include Google.com, Yahoo.com, Blogcatalog.com, Bloggernity.com, just to name a few.
(3) Get more links
The concept of links and reciprocal links plays an important role in blog marketing. Links must be relevant to your site; they must be speaking in same terms. The more links the merrier. Visitors will love to return as they realize your blog has become a valuable content resource to them. Undoubtedly, blogs are actually great link baits. There are several free tools designed specially to help out in the area of linking to other blogs. Examples include Blogroll.com and Del.icio.us.
(4) Use Feeds
When new updates are posted in the blog, it is strongly recommended to use blog feeds that will help to automate the important process of syndication of blog content by other bloggers. The concept of subscription to content from blog feeds enables members to monitor updates of blogs that they like. FeedBurner for instance helps to set up feeds.
(5) Use Pinging
Your blog must “ping” each time there is a new post written. The blog is being updated and notification must be sent out to your audience. This can be easily done with the help of blog search engines such as Blo.gs and Weblogs.com. for Typepad users. Ping-o-matic is another good choice.
(6) Place relevant comments on other blogs
Make many visits to related websites and place pertinent comments on those blogs. With rich and valuable content on your own blog, these bloggers would come to your site. This will imply more traffic from your targeted audience, especially if you have placed your URL in your post for the sole purpose of leading them back to your blog. In trackbacking and especially for blog marketing, the trackback feature will increase the awareness of your blog and blog content. This is simply done by putting a link to the page from where the post that you are referring to is taken from.
(7) Monitor and Identify shifting trends
It is imperative for the survival of any business to monitor what is happening with its competitors. What are the current changes taking place? What are the new trends that are appearing gradually? What will be your next course of action? It is no easy task but it must be done for the survival of your blog. The reason is that the blogosphere is always growing and getting filled with new blogs with new trends. Blogdex , Technorati and even BlogPulse will provide the much needed information on shifting trends and popularity.
Blog marketing is the new marketing era on the web. It provides a real hot source of revenue if given the strong setup and right impetus. It is a lucrative source of money. It can certainly be explosive.
For latest updates on how to increase traffic, raise page ranking, write effective articles and powerful squeeze pages, create explosive blog marketing system, learn about viral marketing, and bring in massive income from your internet marketing business, please Click here Webmaster: Jeremy Long Chia Teik.
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