Tag Archives: different search engines

What is search engine ranking

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What is search engine ranking

Beauty queens or Olympic medallists are those who rank first among the competitors. The rule is pretty much common in every arena of human activity. Rank decides success and recognition in too many fields of human endeavor. Search engines may not be human, but are powered by humans, and so stick to the human rule of selective ranking, thus making Search Engine Ranking the most important criterion for acceptance and recognition in the web world.

When a person initiates a search on any topic, millions of web sites come running marathons, bearing the necessary information. The searcher has no time to go through all the sites for that little bit of information and has to restrict his search to just a handful of them. He restricts his reading to only those, which jumps into his vision first of all, and these are the sites, which have a Search Engine Ranking. In other words, these have been accepted as the best by the search engines because of the SEO Ranking it has got.

The yardsticks that search engines employ for giving a Search Engine Ranking for a site cannot be as error-free or efficient as the yardsticks humans use for selecting a medallist. However, the crawlers of the search engines, which are the ones that give these sites an SEO Ranking, do a reasonably good job. A crawler relies on what is referred to as an algorithm, for giving the sites the Search Engine Ranking. These algorithms vary from search engine to search engine, but they do have some very common characteristics. First of these is their ability to recognize a keyword, which is the topic that the net surfer types into the search box. And it searches for this word in the millions of sites that are clamoring for attention.

The presence of the keyword in the floodtide of sites is the first selection criteria that the crawler uses for giving the site the relevant SEO Ranking. First it will look for the keyword in the HTML title tag. Then it will look for the keyword in the first few paragraphs as well as calculate the overall frequency of the keyword in the contents. It will give a higher Search Engine Ranking to the site in which it can find the relevant keyword in all the locations that it is searching for it. Some site owners overdo the keyword use on their pages, and this in fact lowers the ranking.

Though keyword frequency is a method relied on by all search engines for Search Engine Ranking, it is not the only criteria for ranking, and there are thousands of other parameters taken into consideration for ranking a site. You will find that results for a query are different when done through different search engines. Some search engines index web pages at lesser frequencies and so at any given time has a smaller collection of pages than others. So the Search Engine Ranking each one gives to the pages will be different from what another search engine gives.

For more information on SEO Ranking services, please do visit our site or contact us – http://www.seo-sem-professionals.com/

I am a Microsoft Certified Professional (MCP,MCSD, MCAD.Net,MCSD.Net, MCP-.Net 2.0). I have been conducting Training and Certification Guidance for Microsoft Certifications for the past 8 years. I also own and manage a Web Design and Development Company and a SEO/SEM Company. I also like to write Articles on various subjects.

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Search Engine Optimization Tips

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Search Engine Optimization Tips

Once you have your website uploaded to your webhost, you will want to submit it to the major search engines Google, Yahoo, and Bing.  To make sure that you maximize your exposure on these search engines, there are certain things that you need to keep in mind for search engine optimization (SEO).

 When building a website, there are certain metatags that are created that the search engines see but are not necessarily apparent to the visitor to the site.  The first thing is the title of the webpage.  Make sure that your title describes the webpage.  For example, the title of my blog is Meri Howard’s Guide to Building a Strong Profitable Internet Business.  The title appears in the top of your browser.  It appears as the description on the page at the bottom of your computer screen. If you have more than one web page open, it appears as the description of the webpage so a person can easily go between web pages based on the title.  It also appears as the title of the webpage when you bookmark it. For that reason, do not put Home Page as your title.  This is something that I see all the time.  You know it’s your home page but other people need to know whose home page it is.

 Limit your title to 60 characters since some search engines will cut off the title at 60 characters.

 The other things that a search engine robot looks for on your web page are the web page description and the keywords.  The keywords determine which web pages will come up when people search in the search engine.  The description will be shown under your website title so people can skim through the list of websites and determine which one most closely fits what they are searching for. Google offers a keyword tool to help you pick the best keywords for your site.

 Make sure that you submit your site to the four big search engines:  Google, Yahoo, Bing, and AOL.

 There are several sites that will submit your website to many search engines for free. One of them, AddMe will submit your site to 22 search engines including Google. FastSubmit at will submit your site to 89 search engines around the world for free.  SubmitExpress will submit to 37 search engines.  Other search engine submitters are FreeSubmissionWeb, ineedhits, Submitshop, Searchengineoptimizing, AddPro, Pageranklist, Freewebsubmission, Amfibi, Burf, Jerkasmarknad, LocalSubmit, SrSubmit.  You may want to check several submitters since they seem to submit to different search engines.

 There are many firms that will optimize your website for search engines for a fee.  This may ultimately be the best solution for your business.  This is their field and they know how to set up your website to maximize exposure on the search engines. Before you pay someone to optimize your site, look at Google’s own search engine optimization information to see what you can do for yourself.  Then if you choose to hire someone, ask to see what they have accomplished for other clients before you spend your money.

Go to http://www.merihoward.com to learn more about how to customize your website for search engine optimization.  Meri Howard is an expert at teaching people to build their businesses on the internet and dominate the search engines for massive profitability. 

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Related Search Engine Submitter Articles

Why Do You Need To Use A Search Engine Submitter?

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Why Do You Need To Use A Search Engine Submitter?

The question “Why do you need to use a search engine submitter?” has been asked often – after all is search engine traffic not dominated exclusively by the big three of Google, Yahoo and Microsoft?. Whilst to a certain degree this statement is true it is not entirely accurate and the “minor” engines still have a valuable role to play in a Search Engine Marketing (SEM) campaign.

These so called “minor” engines contain a vast array of specialists and regional sites, they also cover some bigger engines that lie outside the big three. Because of these reasons they should not be discounted, indeed they should be considered as part of your marketing plan.

The smaller engines can prove useful in two ways:-

1) By sending traffic directly from their search results – whilst the volume of traffic obtained in this way can never match the volumes sent by the big three it can provide a very useful supplement traffic wise. In some instances, particularly if your site is very specific or regionally focussed, the quality of the traffic generated from these search results can be very high.

2) They can help with your linking building campaign – by having your site listed in multiple, smaller engines this can help with your backlink count.Many of the minor engines have a high “link value” and hence can make a significant contribution to your linking campaign.

Whilst it is beyond doubt that submitting a site to the big three should always be a manual task it is acceptable to use a more automated approach to the rest of the sites – this is where a url submitter comes into its own. Such a tool will automate the process of submitting your site to the scores of smaller search engines out there. Indeed as many of the smaller engines require that you re-submit on a regular (normally monthly) basis using an automated tool is really the only way to manage the work load.

Site submitters tend to come in two forms – desktop applications and online services. Whilst there is no distinct advantage in using one type or the other online services tend to have the edge as they are usually free, do not require updating and often combine other services as well as URL submission. Whichever type of tool is used it is imperative that it gives you the choice as to which engines are submitted to. You do not want to be using these tools to submit to the big three as they may consider such an automated approach to be spam (particularly if you re-submit on a monthly basis).

To summarise – being listed in some or all of the smaller search engines can be very beneficial in terms of direct traffic and increased backlinks, however the return on effort must be weighed up. The use of a search engine submitter tool can be useful in automating the process and ensuring that you do get a good return on the time invested in doing submissions.

Search Engine Submitter is the leading site for your search engine ranking needs, giving you all the free tools you need to guarantee your search engine success. For your FREE Search engine submission to over 100 search engines (and loads of other free tools and resources) get along to http://searchenginesubmitter.com/submit-url/ now!

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Can You Make Money Blogging?

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Can You Make Money Blogging?

Can You Make Money Blogging?

Blogging has become a very common form of online marketing. A blog or web log is an online diary that can be used for both pleasure and business. A lot of individuals now earn thousands of dollars each month just by writing blogs. Before you decide to quit your job, you have to learn a few details about blog writing. You should also know the right places to sell to and how you can enhance profit. Here are some guidelines to get you started.

First Steps

First, pick a blog. There are a lot of free hosted web logs online through a lot of sources that can aid you by providing the tools and resources so you can begin your own blog. You can register a domain name and begin your blog from virtually nothing if you are somewhat technologically savvy. Pick a niche. You should determine what you need to write about to draw visitors. Some individuals use the blog as a way to write their own opinions. Others like to blog about their personal experiences and the rest like to write about topics that they have expertise on.

Start promoting the blog. There are many web services that can help you grab attention like blog directories and social bookmarking sites. You can use the services well to help you get indexed in different search engines, thereby driving the right traffic to the blog. You can also comment on other existing blogs, specifically those related to your topic to create links leading back to the blog and help more people locate you on the web.

Earning Cash

Start by signing up with Google Adsense. Google provides the ability for individuals to present targeted advertisements on the blog. The search engine will provide you a percentage of the revenue whenever people view the ads, click the ads or purchase anything from a sponsor. You should apply to Google Adsense and wait to be accepted. Work with the blog program to embed the code so advertisements will display better. Follow the terms of services or TOS of the search engine to keep good standing.

Professional Writer

You can start to apply as a professional blogger. There are plenty of professional blogging jobs. Several online classified networks advertise you to post your own blog or other blogs that belong to a certain company. Several freelance bloggers get regular income by blogging in this manner. You can also join affiliate programs such as Amazon to have the ability to advertise on the blog. Several affiliate marketing programs exist, providing you the ability to monetize the blog and get money based on click through rates.

Boosting Income

Apply to websites that pay you to post on the blog. There are several blog sites that will provide you a flat fee for putting in a specific advertisement and link toward your blog. RSS advertising is also another way of making money from blogs. Sponsorship is another approach. More and more individuals are becoming aware of the power of being advertised through blogs. Advertise yourself and write very good content in your own web site to establish reputation and credibility in your chosen industry.

If you have a web site, make sure you update your blog regularly and find ways to invite other people back into your site. Comment and post on other blog sites and drive them directly into your site. Provide photos and other attractive details as needed.

 

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