12 top tips to sell more on ebay
My top 12 advanced eBay selling strategies
1 Systemize
You have to systemize as eBay can be a slow site to navigate around I use turbo lister 2 to create store and relist my auctions.2 Misspell
People often misspell their searches when they want to look for your products. I use fat fingers to search for misspelled eBay items. So when you put in the incorrect spelling in your title you will rank high for people who search with the incorrect spelling.
3 Write titles that sell
By titles that sell I don’t mean having the word fantastic or wonderful in your title I mean if you have something unique with your product that will catch people’s attention use it in your title. If you sell a generic product, be sure to use all 55 characters provided to you by eBay and use words that people search for e.g. a particular brand.
4 Write killer descriptions
The buyer can’t feel, see, hear, taste or smell the product so describe the product fully and tell your potential buyer about the feelings you have when you use the product. Never stop writing unless there is nothing more to say and just because you think that people know what seems obvious information to you doesn’t mean they do, it never hurts to add more information. What if somebody is looking to buy a present and know nothing about the product those few lines could be the difference between a sale and no sale.
5 Provide a call to action
You often hear the term, call to action when talking to somebody about marketing, well that’s what attempting to sell your product is, marketing. You need to give people a reason to buy from you now. You want people to feel like they have to buy it now or they will miss out. The chances are if people don’t place a bid the first time they see your item they won’t be coming back. Use phrases like: while stocks last and bid now to get people to bid on your product now.
6 Have a unique selling point
Why should people buy from you?
To sell products you need to have a unique selling point or USP for short. This is especially true when talking about an online business, why shouldn’t people simply go to a regular store instead of buying from you. Maybe there is something special about your product like it’s a limited edition, maybe you are going to offer something extra like free shipping or a superior service where you answer any questions within 2 hours or ship within 2 hours. Maybe your USP is that people can’t get your product anywhere else which leads me on to my next point.
7 Sell a niche product
A niche product is a product that sells to a very specific group for example:
-Baby
-Baby toys
-Rocking horses
-Hand crafted rocking horses (niche product)
The reason niche products sell so well online is that you often can’t get them in a regular store because when running a brick and mortar store you can only sell to those in a specific area near you and there may not be enough interest in hand crafted rocking horses in that area to justify a shop stocking them but when you can sell to the whole world online no market is too small for a new online business.
8 Say thank you
Always include a thank you with your shipped product, of course when saying thank you, be sure to advertise your eBay auctions and include a call to action like if you purchase again in a week you get free shipping on any order, make sure this call to action is within a short time frame otherwise it will be forgotten about.
9 Advertise using loss leaders
Loss leaders are products that you sell at a loss to draw people into your store. Big supermarkets often use them and advertise them to bring in hoards of people all looking to get a bargain only to buy the rest of the groceries. Although they are called loss leaders I never sell mine at a loss I always aim to break even after all costs. This method works best if you have your own eBay store which I highly recommend.
10 Have an eBay store
eBay stores are relatively inexpensive and come with some great benefits:
– reduced insertion fees
– send out newsletters
– more repeat business because you now have a brand that people will remember
– 75% of store owners say their sales increased as a result of eBay stores
– eBay will submit you to the major search engines
– you can promote your store like a website using search engine optimization
Get your eBay store now eBay stores
11 Up sell
If you are selling a low cost item include a link to you’re my world eBay page in the description and tell your potential customer to go to the product you want to sell more of and buy it. But you need to tell the potential customer why they need to buy it so because they are interested in a low cost item include it free with their large purchase. If you simply want them to buy in greater quantities then tell them how much they will save in shipping. This technique can increase your profits massively.
12 Loyal customers
The best way to earn loyal and returning customers is to make them happy. It’s often said that the real profit is from the returning customers. Gain returning customers by including a thank you note with a promotional item you want to sell or even just a business card, if you sell a high profit item you might want to include a more useful item like a pen they can be bought very cheaply online.
Find out more about selling on ebay and running an ebiz at
www.create-your-ebiz.com
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