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Marketing And Promoting Your Ebay Store

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Marketing And Promoting Your Ebay Store

Owning an eBay store is in essence a business of marketing and promotion that is conducted by people who, by and large, know anywhere between nothing and very little about marketing and promotion.

The simple act of opening your eBay store in your eBay account, doing the basic layout with the Manage Your Store features, and creating item listings to populate the store inventory – that is the quick and easy part of owning an eBay store.

Once you have completed those steps, you might sit back feeling satisfied with your effort. You own an eBay store. People are going to flock to your store in droves. Or, are they?

The hard fact is, no, they are probably not going to flock to your eBay store in droves. If you do not market and promote your store, all you have done so far is create a piece of dead virtual real estate that will sit somewhere forgotten in a dark corner of electronic la-la land. The only visitor to the store will be you, when you check to see if something went wrong with your store and people perhaps cannot navigate to it, because your store inventory items are not selling at all.

Marketing and promoting your eBay store should start with you first acquiring some basic knowledge of marketing and promotion. Search your local bookstores or online stores like Amazon for titles that are targeted towards beginners in marketing and promotion. You need to understand what is important, what principles apply, and what works and what does not work.

Once you have acquired the basic knowledge then go through the promotional features that eBay has to offer. You will need to do a lot of reading and even more understanding. However, the features offered by eBay only reach as far as marketing and promoting your eBay store within eBay itself.

Unfortunately, that is often not enough to make a success of your eBay store.

It is very important that you market and promote your eBay store outside of eBay as well. To do this, you need to learn about, and apply many different techniques.

The following is a sample of the things you will need to do:

1) You must get your store pages into the major search engines so that people can find your store pages and item listings when they do their searches. This drives traffic to your eBay store and does not cost a penny.

2) You need to advertise your eBay store. You can accomplish this by advertising through one of the Pay per Click (PPC) services, such as Google AdWords and Yahoo Sponsored Search. Another method of advertising is offline through ads in the printed and broadcast media.

3) Person to person promotion is also important. For that you will need to use flyers, business cards, and other promotional material.

It is impossible to provide you with all the details in an article like this, but at least one can point you into the directions that you need to explore further.

Without vigorous marketing and promotion, your eBay store will probably just limp along at the very best. Without a basic understanding of marketing and promotion, you will not be able to market and promote your store.

Jason Griffith writes eBay Store reviews for BestAuctionStores.com, a site dedicated to providing eBay Store Owners with reviews and feedback about their stores.

Article from articlesbase.com


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Building Your Opt-in List with eBay

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Building Your Opt-in List with eBay

One Internet Marketing wise saying is, the money is in the list. This reason is important in growing your list rapidly. In reality, your list building should be a never-ending business project, which is ongoing. Otherwise you may encounter a wearing away of your list by loosing subscribers. You can build your list in many different ways.


For instance blogging, pay per click advertising and article marketing are all good methods of building an effective marketing list. These methods are not included in this article, however. Rather this article revolves around inexpensively using eBay as the resource to tap into while building your list. Ebay has an enormous potential for attracting traffic, with nearly 8 million visitors daily while supporting 200 million registered users, by using eBay to grow your list you will be able to attract those who are interested in joining your list.


Ebay offers two different methods in which to grow your list. With the first you create and sell ebooks or small reports in the buy it now auction format. You can set a minimum price and sell multiple items at $ .99 each; therefore, you are essentially giving away these particular ebooks and small reports, which provide useful information to your buyers. While creating these small reports or ebooks be sure to display links to your squeeze page of your list. When creating these reports, remember they should be informative, yet leave the reader wanting more. If done in a pleasing manner, they will sign up for your list.


When writing your small reports or ebooks, be sure to mention that the buyer can give away these documents however, they cannot alter them in any way, and this may result in more signups in the end. Remember, you are not really trying to make a great deal of money with these reports; rather you are growing your marketing list.


Since the insertion and selling fees on eBay are relatively low, this can be a very cost effective way to get sign ups to your list and if you sell enough reports or ebooks, you may turn a small profit while simultaneously growing your list. You can also use the classified ad format on eBay. Many who use eBay; often overlook this type of ad format; however, it is quite simple and economically sound when growing your list.


The set up for a classified ad is set up much like a standard auction. An ad will run for thirty days rather than three, seven and ten days. Of course, the title is subject to the search engine of eBay as are all their auctions. It is essential to optimize your ad title. HTML is welcome here, so you can paste the code for your squeeze page, which contains the opt-in subscriber form in your advertisement. A classified ad cares an insertion fee of .95 for 30 days.


You can choose a Pro Pack when offering your classified ad, it costs a bit more, but equals out to around a dollar a day in advertisement. Purchasing a 7 day, Pro Pack comes to around four dollars per day. Making use of the classified ad format is a wallet friendly method to use when growing your list. No doubt, there are other eBay features to use when growing a list, however, these methods are much more cost effective than buying leads or pay per click advertising, while bringing in a small profit, at least enough to cover any eBay fees you may encounter while using eBay as a tool to grow your list.

Discover Kevin Sinclair’s system for making profits regardless of whether anyone joins your network marketing business.

Article from articlesbase.com



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Selling Info Products on Ebay Rules

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Selling Info Products on Ebay Rules

Unlike products that get shipped and lose the reference to your company, infoproducts are an excellent way to establish a constant self-promotion engine that primes your marketing sales. That’s because it’s very easy to link your infoproducts to other online website sales offers that can help you reap repeat customers. In Chapter 8, we will go through a sample online sales pipeline and how to use each step to sell your infoproducts quickly and effectively.

The beauty of self-promotion is that it is uniquely suited to the Internet where self-made experts can reap very big profits, even though they’ve never gone through conventional business channels. For instance, if you are trying to get published with a major publishing house, you will probably face the Catch-22 where they will only publish well-known authors or those people who have already made a name for themselves in their business.

Using the WWW you can make yourself the expert and start to build a marketing platform AND print your ebook to an audience of interested parties, without having to get the approval of a major publishing house. Then, after you’ve convinced everyone that you really are an expert on something, if you want to go through the official channels, it will be much easier to convince them to publish your books.

Great Exposure Worldwide

Another reason that selling infoproducts is so powerful has to do with the exposure of customers all over the world through portals like eBay. In a conventional retail store, you might be able to place your item on commission on their shelves for a period of time, but the exposure that gets you is not the same as if eBay allows you to put your product in front of their members.

There are literally hundreds of millions of registered users in eBay and every single one of them could potentially be your next customer. Obviously the level of exposure you get with eBay for your infoproducts will far exceed printing your book at an independent publisher and then trying to get it put on the shelves of local independent bookstores. Instead, you bypass that entire process and save money in time and effort.

With that number of potential customers out there, you can afford to start pricing your products competitively. Your aim should be to become an eBay Powerseller with your own eBay store to maximize the exposure and help you save costs on listing fees. To generate this amount of product choice and sell effectively on eBay, we will introduce you to different ways to generate infoproduct content that you might not have considered.
Modern Ways Of Doing Business

Now that you’ve made the choice to become a modern business, you shouldn’t have to do everything by hand. Learning how to either buy or generate new content using slick methods can be one way to increase your product line without significant investment. Even if you decide not to go that way, you can also hire third party ghostwriters and use them to generate infoproducts for your online business.

In addition, you will learn about various electronic tools that can make your job of listing and selling much easier. We will discuss eBay templates, CD cover templates, and website templates too. You will want to learn how to market online versus doing so face-to-face and how important email harvesting is to starting a pipeline for your business. From there, you can start to generate revenues not only with your products, but also through affiliate marketing, partner or sponsored offers, and even advertising revenues, if you are smart.

Once you have a good idea on how to use the Internet and eBay to your advantage, all you have to do is locate or create infoproducts that can help you start marketing online. To make it fun as well as potentially profitable, you should pick a niche that you love and that excites you. This will carry through in the subject of the infoproducts yourself, where your enthusiasm can spread like wild fire.

As of March 31, 2008, the rules for selling infoproducts on eBay have changed somewhat. You can no longer use auctions to sell infoproducts that aren’t in physical format unless you choose to advertise them using eBay’s classified ads area. You would do this by listing your virtual infoproducts in the Everything Else > Information Products category. Even doing this, there are additional rules that eBay has disclosed that people using infoproducts must follow to be allowed to work within eBay.
The New Rules

The new rules are:

” No cross categories
The infoproduct cannot contain cross category information.

” Not allowed as a bonus in listings
If you sell other products and want to promote your infoproduct for free as a bonus, you will be violating the terms of agreement with eBay.

” No brand names
Infoproducts should be somewhat generic and shouldn’t promote other brand names and keywords other than that particular product being advertised.

” No excessive keywords
To grab traffic, some promoters resort to flooding their infoproducts with keywords. This is not allowed when using eBay in a classified advertising format.

” Not point to outside URLs, vendors
eBay is really trying to knuckle down on people trying to steal their traffic, so they are not allowing references to outside URLs where they can buy the infoproduct or to other vendor’s products.

For a more comprehensive, up-to-date, listing of the restrictions on selling infoproducts on eBay, be sure to check out eBay.com. The penalties for not following the rules can be severe and can include the following:

” Cancellation of listing,
” Imposing account privilege limits,
” Suspension of your account,
” Forfeiting eBay fees,
” Losing Powerseller status.

This is covered in detail in the eCourse, “Ebay Info Profits”, where I will go over how to list infoproducts that you will be physically shipping to your clients as well as how to list virtual infoproducts. There are differences depending on what you are selling on eBay and you should choose to follow the rules meticulously if you want to become a power seller on eBay.

To find out about ” Ebay Info Profits” SELLING PRODUCTS ON EBAY WITH NO OUT-OF-POCKET MONEY click here to see our full report!



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Selling on Ebay Make Money Online

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Selling on Ebay Make Money Online

Ebay is the largest place where you could buy or sell anything. Other people testifies that ebay depreciates their work, as in the cases of real product producers. It is quite natural that any product sold on ebay comes at reasonable or cheap prices. Probably most people do business in ebay not just to earn money, but also to recognize their product or works. Ebay is visited by millions of people everyday, so if you have an account in ebay, chances are the products or works you have posted will be bought by 1 of the visitors in this site.

Years ago, doing business in ebay is a lot more easy. Selling out your products, stuff and works is smooth. Today with millions of people joining in the marketing in ebay, chances are that the products you might want to sell will eventually be overlooked. If you can look at ebay as part of a ongoing and developing market then chances are you will eventually love ebay marketing.

Prices in ebay sometimes go below other markets. If this is a big deal to you, then why should you continue?it would be a waste of time. However, although ebay products could be sold in less than an average price, the cost of advertising your product is worth compared to other services such as television ads that require you to pay thousands of dollars just for seconds of advertisement. And what about those people who paid full price for your products and works? Business is business. Your

feedback, can be that you choose a small number of pieces or works to auction for advertising purposes. If you have plans to “protect” the quality of your work, you have to stay focus on with a pinch of dedication.

The actual process of listing items on ebay is very simple, although time consuming. There is no need for a lesson here, as every process of marketing in ebay is explained through different sites and links on which it gives certain features and any questions you have about fees, guidleines, etc. can be found right on ebay with a little patience and dedication. .

Depending on your style, ebay is a user friendly internet shopping site,on which your strategy on making money depends your own technique.

If you are planning to construct a website or if you already have one, ebay is one of the sites that you should start with. While you cannot advertise your website or blog in an auction page, you can always mention your site in the “About Me” section of your Seller Preferences. Also, you can always state or mention your site in correspondence email to anyone who contacts you through ebay or wins one of your listed items. Ebay is quite particular about Sellers advertising other websites so make sure to exercise care and only respond to those who contact you first.

If you do not want a maintenance on your own website, or even if you do, you may want to try an ebay store. It’s quite inexpensive, with basic stores starting at .95/month or even cheaper, you can list as many items or products as you want in the store. Listing fees for store items are far cheaper than listing fees for auction items. Of course, there is a catch only auction items show up at the top of a search when visitors go looking for items to buy or trade. So, your store products will seldom be found by the gradual shopper. A basic approach on advertising on ebay is to continually keep several items up for auction, and shotu it out that you have plenty more available in your ebay store. Also, you will find that after items have been in your store for a period of time, they may be indexed on Google! Given the intense competition for site ranking on Google, an ebay store is a great way to get your product out there to be heared.

A final technique on listing your product is that, whether at auction or in an ebay store: remember to chose appropriate traffic deriving keywords! This is most important in the Title line of your product. Put yourself as if you are the ones buying in ebay.

Another good way to prepare yourself for entering the marketing in ebay is to BUY something on ebay! In this case, try buying particular product. This will give you enough experience from the visitors perspective on searching, bidding and winning an item. You can always use yourself as if you are the ones buying in ebay.

Tips on HOW TO START AN EBAY BUSINESS is quite popular nowadays as with people like the biddingbuzz website who made success on ebay, you too could learn how to make tons of cash through ebay. SELLING ON EBAY MAKE MONEY ONLINE.

Article from articlesbase.com



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Selling on Ebay? Avoid Auction, Selling and Advertising Fees Forever

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Selling on Ebay? Avoid Auction, Selling and Advertising Fees Forever

Online buying, selling and advertising has grown in recent years to massive proportions and has become an ever growing multi-billion dollar industry. More and more people are using the internet to buy goods and services and this means more companies and businesses need to advertise and sell online to keep up with competition.

Leading the market in online buying and selling is eBay. With over 100 million members, over the years eBay has become the most used and best know auction site in the world. Thousands of items are bought and sold on eBay every day as more and more merchants list items for bid and sale. However it is not all good news as this method of ecommerce comes with a price, one that could undermine the future of the industry.

As a seller on eBay as well as many other similar sites there are fees to be paid. When you list an item you pay a fee, there are also fees associated with the kind of item you are selling, and if you sell your item you pay yet another fee, the amount depending on the price your item sold for. There are also additional fees for the enhancing of listings like bold or highlight and more fees if you want to operate a store front.

While all these fees could be justified because of the high traffic eBay and other similar sites have they can add up to huge amounts, especially if you are selling hundreds of items a week. This can have a negative effect as the merchant has to keep the fees in mind when setting the selling price on his or her goods, this can add up to the buyer not getting the best deal they can get because of the fees.

There are alternative ecommerce sites that have no basic fees. Where it is free to register, free to list items and free to sell them too. In short anyone can use it to buy and sell goods and services at no cost whatsoever.

Take just a couple of minutes now…. Get a piece of paper and write down the names of people you know that would like to be able to sell online for free, if you are already a seller then write down how many clients you could name that would like to buy from you cheaper because you don’t have to pay any fees. Then after that write down how many businesses like restaurants, bars, florists, doctors, dentists, bakeries. clothing stores, shoe stores, hairdressers, mechanics, garages, car dealers, realtors (any business in fact) you have in your local area or home town that would like to be able to advertise to a global and local market place for up to 560 days continuously for free.

Richard van Beek invites you to visit EasyBid. It is new, it does not have the traffic or the membership that eBay and other similar sites have, but it has massive potential. Go to http://FreeEasyBid.com for more information.

Article from articlesbase.com



Ca$ hing In On Ebay – The Fun Guide To Cashing In On The Internet Biggest Auction Site! A+

If you’ve ever read an article about eBay, you will have seen the kinds of incomes people make – it isn’t unusual to hear of people making thousands of pounds per month on eBay. There are multi-million pound businesses making less in actual profit than eBay PowerSellers do!

In this ebook you’ll learn:

-Tips on Writing Your eBay Title
-eBay Description Writing Tips
-10 Tips for Increasing Your eBay Response
-The eBay Glossary
-Choosing the Right eBay Product Category

List Price: $ 1.87

Price:

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