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Search Engine Marketing – an Effective Tool for Marketing
Search Engine Marketing – an Effective Tool for Marketing
Marketing and advertisement is of foremost importance for any business / company. There are different reasons why companies pursue it. The popular ones include: getting more sales; branding, increase in visibility, and/or market share; or to introduce a new product line or services. According to recent trend branding and positioning is not only limited to offline world, Internet and Search Engines such as Google, Lycos, Yahoo, MSN, AOL etc., also play an important role in achieving this objective.
How does it relate to Internet and Search Engines?
If your product is not right in front of your customer at the respective stores where these products are typically purchased, you can certainly say that you are missing out on sales, market share, and branding. The same concept applies to the Internet and search engines. If your web site doesn’t shows up in the top rankings for your offered services and products in major search engines you can calculate how much business and branding you are missing out on?
SEM is a Combination Art & Science.
According to SEM Experts, Search Engine Marketing is both an art and science. Its goal is to optimize a site’s ability to be found on Internet search engines and directories for the most targeted keywords / phrase by employing various Search Engine Optimization strategies and drive qualified traffic to the web site. This leads to more quality referrals & hence increase in sales.
Search Engines provide Target Traffic.
Search engines are the most widely used means of finding information on the Internet. It provides an effective method of driving highly targeted visitors to your web site. A new study shows that the Web has grown to more than 2.1 billion documents and is growing at the rate of 7 million pages per day. Another study indicates that people who spend five or more hours a week online, spend about 71 percent of their time searching for information. That goes to show that how important are search engines in branding and marketing of products and services through your web site. It is the No.1 way people find your web site.
Positioning your right web site at right place.
If your business’s main product is “fashion garments”, you have undoubtedly positioned your product at most of the department and fashion stores. Following the same suit, SEM Experts position your product/website at the top of the search engine results so when users search for ” fashion garments” roughly 1,500 times daily on the major search engines, your website shows up in the top rankings. Now suppose this campaign is conducted for 8 months (including the maintenance) and there are 1,500 searches a day and your website is seen as #1 daily, the users will begin familiarizing your company / brand name, thus helping in better brand recall and easy sales.
How does it differ from Offline Marketing approach?
With a successful search engine marketing campaign you can accomplish every goal and objective that is sought after with offline marketing and advertising. There are two major differences between offline and online marketing: 1) Marketing your website via search engine marketing, email marketing, banner adv. have proven to be drastically less expensive than their offline equivalents, and 2) Search engine marketing facilitates you to demonstrate your product throughout the world or whichever geographical area you chose but with offline marketing, your marketing and selling efforts are restricted to a particular area in a city or town as the case may be.
Why is Search Engine Marketing more effective?
The ROI for SEM is excellent compared to any other online marketing means, especially when compared to online banner adv., direct mail campaign etc. With SEM, you get better conversion rates, lower cost-per-click, and lower acquisition costs. A study by market intelligence firm NPD Group, say “consumers are five times more likely to purchase products after seeing search listings versus online banner advertisement”. In the same market research report it was found that high search engine listings drive the highest awareness or branding for a website, with consumers recalling websites 60% of the time from search engine listings #1-5, and roughly 20% for online banner adv.
Among the Top search engines, Google is considered to be the major source of referrals for all web sites and the main target of every SEM campaign. It is followed by others major engines and directories such as Lycos, MSN, Yahoo, AOL, AltaVista.
Search Engine Marketing is no trifle task. It is an art and science of applying the knowledge and experience gained over the years researching the search engine’s distinct criteria, unique indexing parameters or algorithm. It requires a calculated approach guided by proven and ethical methodologies to deliver the results.
With usage of Internet increasing in multiple folds in India and abroad, search engine marketing is an effective and appealing means of marketing and advertising to reach your target audience and cannot be ignored. For more Search Engine Marketing
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How to Check Keyword Ranking with an Effective Keywords Tool
How to Check Keyword Ranking with an Effective Keywords Tool
Site ranking and keywords are two important aspects in drawing the targeted traffic. Most web masters spend their time to get the best possible keyword ranking. Part of their effort also involves using keywords tool to make the process simpler. There are many dedicated services that offer efficient tools to check the keyword rankings for a particular page or site. Here’s how to check your page’s keyword ranking using keywords ranking tool:
* While there are many search engine ranking tools available online, you need to search for those that offer real-time keyword rankings. Some services also charge nominal fees for a keywords analyzer. Additionally, they also provide other tools such as link analyzers, search engine rank checkers, which present results in real time. Do a thorough research, compare fees and select the best keywords analyzer
* After registering with the service, you can use the keywords tool easily. The ranking tool allows you to add a URL of a specific web page. Copy the URL of your site’s web page on the empty field. You can also add multiple URLs if there are separate fields available
* You will then have to enter the keyword and then check whether the page with the relevant keyword is showing up within the top search engine results. Enter the primary and the secondary keywords and let the ranking tool search in real-time. You can either enter a single keyword or a long-tail keyword phrase for your search ranking purposes. What’s more, you can enter one or more keywords separated by a comma. Some tools accept up to 40 keywords
* Select the search engine from the list of major search engines. You can select Google, MSN Bing or Yahoo. The keywords analyzer will take a few seconds to find your keywords behind search engines. This will help the analyzer determine where your keywords and URL show up. You will then see the keyword ranking results within the first hundred results.
In this way, you can easily determine whether your keywords are relevant to your web page or whether you need to have another keywords analyzer solution to ensure high ranks in search engine web pages.
For further information on ranking tool and traffic analytics please visit http://www.rankfanatic.com/
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Easy to use tool that will give you the best keywords to use.
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Follow Five Tips to Effective Keyword Research Analysis
Follow Five Tips to Effective Keyword Research Analysis
The Keyword research analysis is considered as a daunting task when done correctly. If you’re taking guidance of expert keyword research analyst then its a foundation that will lead to a successful SEO campaign. Usually found that several new website owners think that the keyword research analysis is quite easy process. The Keyword research analysis is the single most important task when you begin a new web project with SEO in mind; organic search engine optimization for existing pages; or paid search and pay-per-click marketing campaigns. Also if you’re new to the subject of keyword research then you may take help of other sources such as my introduction to keyword research guides, tutorials and keyword research tool reviews to familiarize yourself with the subject before you shop for a keyword research tool. This shows how important is the role of keyword research services are for SEO.
If you really want to tackle the keyword research analysis for the enhancement of your website. Then dont forget that it should go in a very channelised and expertise way. The real keyword research needs research and analysis. There are so many aspects to the process that cann’t be left untouched. So its better that this task should be given to experts only who are indulge in correct keyword research and expertise. Being a seo consultant my advise to the clients will be this only. There are five steps for doing effective keyword research analysis such as Latent Semantic Indexing (LSI) – Uses multi-word phrases, Page Specific Keyword Research – Target your niche keyword phrases for each site page, Country Specific Keyword Research and Search Engine Reference, Keyword Analysis – Cross referencing in the search engines , and Ongoing Keyword Research – Repeat your keyword research on a consistent basis.
Now its high time that clients should select the best suitable Keyword Research Analysis package to suffice their needs from the plans offered by experts. For this if you will take pain to have a look at the features and benefits of keyword research then it’ll be a more countable step. If you’ll really undergo expert guidance and use their provided plans for fulfilling your keywords requirement then definitely going to avail high rankings and trafficking in comparison to your competitors.
Blurbpoint offers Complete Marketing Solutions for your online business.If you are really concerned about keyword research analysis and other details, you are welcome to the keyword research services site.
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www.affclassroom.com ************************************** Dominate your niche market using keyword research. Keyword research is the first place you need to start after you have your site ie squeeze page, capture page, website etc. There are a few free keyword tools if you are on a…
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How To Build An Effective Internet Marketing Strategy
How To Build An Effective Internet Marketing Strategy
Marketing has been around for ages. Internet marketing is fairly new. Internet marketing strategy, while different in terms of the venue in which it takes place, is not all that unique compared to other marketing strategies. The principles that work with internet marketing strategy are actually the same ones that marketing experts have always used. And there are many schools of thouts regarding the basics of a marketing strategy. The basic four P’s approach is the most popular. That is Product, Price, Promotion, and Positioning are what you should consider when formulating your internet marketing strategy. However, there are a couple of factors that are somewhat unique to internet marketing. And focusing on them can make the different between a successful strategy and a weak one.
First, in internet marketing strategy, is the personalization of the message. It is important to not only identify who your potential customers are, but also to know what they are looking for. Your marketing message needs to be developed and customized to deal with your identified target customer base. This means that you should talk directly to your target market rather than as a general customer. If you are marketing head ache pills, make sure your marketing message addresses people with head aches and not just people with some form of pain. Know your market and address them directly.
Second in internet marketing strategy is privacy. With anything online, people are of course worried about their information being safe. You should make sure that your potential customer base has good reason to trust you with their information. Having information about your customers makes it easy to cater to their needs. Without security you will not get that opportunity. You need to make sure you have proper security to guard customer information. You need to make sure that current and future customers are aware of what steps you are taking to protect their information and privacy. Draft a Privacy Policy for your business and make it easily accessible to your clients. Don’t assume that your clients will know about your privacy policy – tell them. Make sure you put their minds at ease and they will in turn be willing to trust their information in your hands.
As with any business, customer service is important to your internet marketing strategy. This is because people need to know they are being cared for, especially in the cold world of the internet. Adding a customer service link and giving your customer an easy way to contact real representatives will aid your internet marketing strategy a great deal. Poeple like to deal with other people. Make sure you give your customers that option.
Internet marketing strategy is a necessity for not only online businesses, but also any business that wants to reach that group of people who use the internet. In order to get your strategy in place and running smoothly it is important that you understand that while many aspects of internet marketing are the same, there are also aspects of it that differ from real world marketing. Addressing these aspects is as important as paying attention to the basics.
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Question by Joseph Z: What companies offer buzz marketing on the internet?
I think that buzz marketing would be a great strategy for my company, but I will need someone to implement a plan for me.
Best answer:
Answer by imisidro
There are a number of marketing companies who specialize in viral marketing.
For example, The Feed Company http://feedcompany.com/index_main.html specializes in using videos to build buzz about the business. The Feed Company has been responsible for the video hits Ray-Ban’s “Catch” (in which sunglasses are tossed at a man who catches them on his face) and General Motors’ “Robot”.
In fact majority of internet marketing company focuses on viral marketing as well
Give your answer to this question below!