Why Do You Need To Use A Search Engine Submitter?

The question “Why do you need to use a search engine submitter?” has been asked often – after all is search engine traffic not dominated exclusively by the big three of Google, Yahoo and Microsoft?. Whilst to a certain degree this statement is true it is not entirely accurate and the “minor” engines still have a valuable role to play in a Search Engine Marketing (SEM) campaign.

These so called “minor” engines contain a vast array of specialists and regional sites, they also cover some bigger engines that lie outside the big three. Because of these reasons they should not be discounted, indeed they should be considered as part of your marketing plan.

The smaller engines can prove useful in two ways:-

1) By sending traffic directly from their search results – whilst the volume of traffic obtained in this way can never match the volumes sent by the big three it can provide a very useful supplement traffic wise. In some instances, particularly if your site is very specific or regionally focussed, the quality of the traffic generated from these search results can be very high.

2) They can help with your linking building campaign – by having your site listed in multiple, smaller engines this can help with your backlink count.Many of the minor engines have a high “link value” and hence can make a significant contribution to your linking campaign.

Whilst it is beyond doubt that submitting a site to the big three should always be a manual task it is acceptable to use a more automated approach to the rest of the sites – this is where a url submitter comes into its own. Such a tool will automate the process of submitting your site to the scores of smaller search engines out there. Indeed as many of the smaller engines require that you re-submit on a regular (normally monthly) basis using an automated tool is really the only way to manage the work load.

Site submitters tend to come in two forms – desktop applications and online services. Whilst there is no distinct advantage in using one type or the other online services tend to have the edge as they are usually free, do not require updating and often combine other services as well as URL submission. Whichever type of tool is used it is imperative that it gives you the choice as to which engines are submitted to. You do not want to be using these tools to submit to the big three as they may consider such an automated approach to be spam (particularly if you re-submit on a monthly basis).

To summarise – being listed in some or all of the smaller search engines can be very beneficial in terms of direct traffic and increased backlinks, however the return on effort must be weighed up. The use of a search engine submitter tool can be useful in automating the process and ensuring that you do get a good return on the time invested in doing submissions.

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