Four Levels of Search Engine Marketing

Four Levels of Search Engine Marketing

The basic idea of search engine is people can browse the web site/homepage to find out the information they needs throughout the search engine.

When some people introduce the search engine strategy,it is generally thought that the main objective of search engine optimization are two levels:

1:Search engine indexed

2:Position forward in the search results

This is general knowledge.Most network engineer and professional services also set the goal of the search engines are basically at this level.

However, judging from the actual situation, just make the search engine indexed and position forward in the search results are not enough.

It is only two basic goals in search engine marketing strategy.It can not guarantee those visitors into customers or potential customers,therefore, we should also have some other capacity.

It is using search engine marketing to achieve the goal of four levels:

1:Search engine indexed

2:Position forward in the search results

3:Increase visitors click rate

4:Conversion visitors to customers

In this four levels,the previous three can be interpreted as a search engine marketing process,conversion visitors to customers is our goal.

In general search engine optimization,website design through title, Meta label and so on,usually the previous two primary goals can be achieved.

In order to achieve high-level goals,we still need to further optimize the design of the website,keywords selection,link popularity,And some knowledge in web site design and promotion.

James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com

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High Search Engine Ranking Optimization

High Search Engine Ranking Optimization

Having a high search engine ranking is certainly one of the most cost-effective ways of marketing, but there’s more to it than just marketing. Companies can derive many benefits from high search engine ranking optimization, some more obvious than others.

Cost-effective Customer Acquisition

Businesses and individuals need not to pay search engines for their websites to be indexed. This is significantly important for businesses and search engine optimization specialists who are working optimizing and marketing a website to have a higher search engine ranking. Most of the time, high volume and low intent phrases which can be expensive in paid-search, can also be useful for directing visitors on the long tail of search. Many companies bid on key phrases or long tail keywords through paid-search, giving opportunity to those who use a different high search engine ranking strategy and technique.

Paid-search, or pay-per-click (PPC), as other’s call it, is like a modern variation of the practice of paying finder’s-fees for the introduction of new clients to a business. The payment is based on a certain value for each new visitor or a commission for each sale or a commission for each lead. Though PPC is one of the SEM techniques advertisers and businesses invest in, for it generates site traffic, it may not always lead to high search engine positioning.

Fixed Costs

The cost of having a high search engine ranking website is relatively fixed, independent of click volume. Effectively, the cost per click from high page rank websites decline through time after initial optimization costs and lower ongoing optimization costs. On the other hand, paid-search, or pay-per-click campaigns are essentially a variable cost.

Brand Visibility

With 62% of internet users clicking on a link on the first page of search results, what company or business would not want their website to have a higher search engine ranking? Businesses and individuals, with the help of search engine optimization professionals and specialists consider the various factors to set the cost and time requirement to increase the visibility and optimization of websites to gain higher search engine ranking in different search engine result pages. Approximately 80% of an average website’s traffic comes from a website’s organic search engine listings. A strong presence on organic listings is seen as complementary to Paid Search – or even an alternative in earning high search engine rankings.

The increased brand visibility of high search engine ranking websites not only help the business itself but also its prospects and clients because of its value-added accessibility and popularity.

My name is Katherine Johnson and I have self-learned the SEO techniques over the last year and have successfully applied to my websites generating very good generic traffic. I hope that the content of this article has been of some help. Please visit my blog http://seo-keywords-tutorials.blogspot.com/ to learn more techniques.

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