by Andrew Currie

How To Advertise On Facebook

How to Advertise on Facebook

Advertising on Facebook can be a great way to help promote your business. With modern advertising it’s essential to communicate with consumers in personal ways. Facebook.com is obviously a wonderful way to penetrate consumer’s personal networks.

During this article I will teach you what you need to know to successfully advertise on Facebook.com

First off, it’s important to determine what sort of presence you want to have on Facebook. The goal is to open up a line of communication between your business and a target group of consumers. You want to attract consumers by having a presence on their facebook account but, you do not want to annoy them.  Figuring out that balance depends on your unique business but I strongly suggest you give it adequate thought.

Next, you need to decide if you want to pay for advertising or just set up a fan page on Facebook. If you want to pay for advertising, first create a fan page and then follow the instructions on how to target the consumers you are looking for. You will need a valid email account to set up your fan page. Click “sign up for a business fan page” and then follow the instructions. Once your page is created make sure to upload photos of your business and fill out the appropriate information on your business. With a fan page you can not actively seek out users to be your friends. You have to wait for them to come to you and then hope that they will add you as a “fan page.” You can however use your personal account to help launch your Facebook fan page. I would recommend you suggest your personal friends become fans of the page you just created. This will help get your fan page going!

As your fan page begins to develop you may want to begin communicating with your fans on a regular basis. Share personal and business information with them. This will help develop a relationship between both parties. Now your business is up and running on Facebook. If you need some help developing your online presence please contact www.Person2PersonOnline.com.

Thanks for reading!

Sample Promotion Campaign for Small Business: Hidden Secrets of Facebook Ads

How to Advertise on Facebook

Advertising on Facebook can be a great way to help promote your business. With modern advertising it’s essential to communicate with consumers in personal ways. Facebook.com is obviously a wonderful way to penetrate consumer’s personal networks.

During this article I will teach you what you need to know to successfully advertise on Facebook.com

First off, it’s important to determine what sort of presence you want to have on Facebook. The goal is to open up a line of communication between your business and a target group of consumers. You want to attract consumers by having a presence on their facebook account but, you do not want to annoy them.  Figuring out that balance depends on your unique business but I strongly suggest you give it adequate thought.

Next, you need to decide if you want to pay for advertising or just set up a fan page on Facebook. If you want to pay for advertising, first create a fan page and then follow the instructions on how to target the consumers you are looking for. You will need a valid email account to set up your fan page. Click “sign up for a business fan page” and then follow the instructions. Once your page is created make sure to upload photos of your business and fill out the appropriate information on your business. With a fan page you can not actively seek out users to be your friends. You have to wait for them to come to you and then hope that they will add you as a “fan page.” You can however use your personal account to help launch your Facebook fan page. I would recommend you suggest your personal friends become fans of the page you just created. This will help get your fan page going!

As your fan page begins to develop you may want to begin communicating with your fans on a regular basis. Share personal and business information with them. This will help develop a relationship between both parties. Now your business is up and running on Facebook. If you need some help developing your online presence please contact www.Person2PersonOnline.com.

Thanks for reading!

Advertising your business on Facebook is something you may not have even considered. Most small businesses are still mainly using Google Adwords for online promotion. However, once you take a look at a sample promotion campaign for small business that targets Facebook users, you’ll probably want to immediately make some changes in your online marketing strategy.

The chances of you knowing someone who uses Facebook as their main social networking site are pretty high. Whether or not you have your own personal account, someone you’re close to like a friend, family member or business associate most likely has a profile. Facebook is the unstoppable freight train that is growing by leaps and bounds – about 250,000 people sign up for a new account every day.

The face of social networking is rapidly changing and Facebook is the new leader. They now have an incredible 400 million active users. Many of these users are searching for the kinds of products and services your business offers, without leaving the site. This means that there’s a golden opportunity for savvy small business owners who want to establish a more direct connection with targeted buyers.

Big companies like Pizza Hut and Starbucks already have a Fan Page set up to attract new and loyal customers. But, of course, it’s easier for them to market practically anywhere because of their huge brand name.

So, what about the small businesses who don’t have huge advertising budgets?

The good news is that the Facebook advertising platform makes it easy for your smaller company to find a large group of targeted people who would be interested in what you have to offer. While it’s still a Pay Per Click (PPC) structure, the huge advantage that you get with a Facebook advertising campaign is having access to very specific buyer information.

You can target all types of demographics that isn’t possible with Adwords. Sure, Adwords is targeted, but you don’t know much about the person that clicks on your ad. All you know is that they are somewhat interested in a specific product or service. On Facebook, you’ll have a bigger advantage over your competition because you’re able to target the demographic group that is most likely to want what you sell.

If you’re working on a tight budget, this type of advertising is perfect because you’re not wasting money on mystery clicks that will never produce any results. With social networking style advertising, you’re going to be able to build a loyal customer base that will become your enthusiastic fans, and once they do, they will tell all of their friends to go check out your Fan Page.

Are you beginning to sense the power of this?

Yet, the majority of your competition is in the dark about it. Oh, one day they’ll find out all about it and jump into the mix, but that could be months, or even a year or two down the road. Meanwhile, you’ll be quietly winning over new customers and making a nice profit.

Sounds great, but what about the costs?

Because it’s PPC, you’ll set up an advertising budget that’s similar to Adwords. Remember that any kind of advertising is risky, so you should do your research first to find out how to set up a successful Facebook ad campaign.

Fortunately, there are already small business people like yourself that have been learning the ropes of how to promote a business on this popular networking site. You can save a lot of time, money and frustration by looking over someone’s shoulder and watching exactly how they go about it.

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Question by Opk: How can I use facebook to advertise my website without getting banned?
I am trying to promote my website (won’t do it here!) and made a facebook account that I used to post on the walls of a couple dozen groups that were about the same video game that my website is about. Facebook banned me for violating the terms of service.
How can I advertise on facebook without getting banned again?

Best answer:

Answer by Katherine
Hi Opk,

Social media (ie. Facebook, Twitter, LinkedIn, etc) is a great place to promote yourself or your brand, but you must use it in a way that benefits others. You must form relationships with people before you actually try to sell to them (or ask them to visit your website). So instead of posting your profile on the Facebook groups, join the conversations of the groups first. Listen to what they are talking about, add insightful comments, and then, when the time is appropriate, mention that you have a website that promotes the video game.

Your ultimate goal in social media is to become a “trust agent”. I would definitely recommend reading Chris Brogan’s blog as well as his book “Trust Agents”. It will help give you a better idea of how to use social media to promote your business or brand.

Feel free to check out my brand’s Facebook page to get some ideas if you’d like and to watch some clips of Chris Brogan talking about social media.

http://www.facebook.com/Brandtailers

Chris Brogan’s blog – http://www.chrisbrogan.com/

Hope that helps!

Katherine Topping
ktopping@brandtailers.com

Add your own answer in the comments!

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