Facebook As marketing platform

Posted on September 21, 2010 by

Facebook As marketing platform

Facebook is an amazing advertising platform although most businesses still unaware that many firms are getting business from face book successfully. Some Factor you should consider if you are looking for business through social media sites like Face book.

If Facebook advertising works (and it does), why arent more business using it as an effective advertising or recruitment tool?

Facebook is an effective tool to build successful campaigns.

Firstly some quick stats; these stats are always changing (for the better), but, in a nutshell, Facebook can rightly be called a phenomenon with 200 million active users, 18 million of those return daily. And its popularity is spread across all age groups; 12% of users are aged between 13-17, 29% aged 18 to 24, 30% aged 25- 34 and 29% aged 35 and above. This demographically even split makes Face book an amazing prospect for business advertising.

Face book enables advertisers to only show ads to those targeted users who would be interested based on the detailed information captured by each user. The key to Face book advertising is knowing and understanding your target demographic and making sure you reach them with adverts that resonate and are relevant. So the first action is to work out who you want to reach and build a targeted campaign against that demographic. Think about the possibilities here for who you want to reach and how they would register their interests on Face book the opportunities are endless.
5 factors you should keep in mind when you decided to start Face book advertising campaigns:

1. Make Your Ads Campaign Specific.

So many businesses make the mistake of creating a general business ad with details of their company as a whole. The more specific the ad, the easier it will be for the viewer to decide whether it is relevant to them. Increasing relevant and cutting out irrelevant clicks. It will also allow you to more clearly specify your key demographic i.e. age group, gender, interests.

Create an ad for each specific product/service you provide.

For example: For a Search engine marketing institute instead of creating institute profile ad they should create ads for their separate courses e.g. a Pay per click management course ad with specific details about that course. This leads onto what you do with people when they get onto your site

2. Think Carefully About The Ad Landing page
You could have the best ad in the world but if the viewer isn’t taken to a landing page that matches the ad copy, they’ll lose interest. If you are recruiting land on the relevant work for us page. If you are a institute looking to increase enrolments, land on the right course page.

3. Make Your Ads Emotive

Create a reason for the user to click on your advertisement. Remember you are targeting ads to their interests. Ask your visitor a questionnaire.

For example: A further Search Engine Marketing institute may ask Do you want to be a Search engine Optimization professional? When alluding to their Search engine marketing course. Use strong emphasizes tags for Making bold statements that grab the Visitor attention will always gain you more clicks. Be daring as well as informative with your ad copy and you’ll definitely get a higher click through rate.

4. Choose a Memorable Picture

Facebook allows you to include a picture with your ad. Your company logo won’t always gain maximum clicks. Good innovative and ad specific pictures get more clicks than anything else, but images that closely relate to your product are always a good choice.

5. Be Competitive and Realistic with your Bids

Although quite self-explanatory it is important to take note that you can run your advertisement for a specific time period and can specify the date and time the campaign starts and finishes. Impressions are the number of times your advert is displayed on face book. Ensure your daily budget and cost per click is both competitive and realistic. It may take a certain amount of trial and error to gauge the right bid per click and you should start at face books suggested bid when you first start listing your ad.

Facebook advertising can be extremely cost effective and a valuable advertising platform if used with thought and care. Dont be afraid to be imaginative when writing your ad copy and choosing your picture and monitor your click through rate carefully as this will be a good indicator for how well your ads are performing and how much you should bid per ad. If you want more detailed help with setting up a facebook advertising campaign or want information on our flat fee recruitment service please get in touch.

Facebook is an amazing advertising platform although most businesses dont know how to use it effectively. Heres some key considerations to take into account when advertising on Facebook

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Facebook As marketing platform

If Facebook advertising works (and it does), why arent more business using it as an effective advertising or recruitment tool?

Facebook is an effective tool to build successful campaigns.

1. Make Your Ads Campaign Specific.

Create an ad for each specific product/service you provide.

3. Make Your Ads Emotive

Create a reason for the user to click on your advertisement. Remember you are targeting ads to their interests. Ask your visitor a questionnaire.

4. Choose a Memorable Picture

5. Be Competitive and Realistic with your Bids

Facebook is an amazing advertising platform although most businesses dont know how to use it effectively. Heres some key considerations to take into account when advertising on Facebook

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The facebook ads guide is not that lengthy. The information is without a doubt direct to the point. Read it through in around an hour or so, little side info, almost all concentrating on facebook advertising. The last section, with subject of “Upper Hand Techniques” is definitely where the real gold is. Jonathan in addition presents tips about how he produces 1000s of facebook ads in about below 10 minutes, the best way to organize those ads, then produce 1000s of money in facebook revenue every day.

Right after reading the facebook ads guide, you can then produce campaigns confidently, you’ll have facebook campaigns in action. But additionally, re-read the guide so that you can sink in the information in it, and get in touch with the forum for replies to inquiries you’ll encounter.

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Why Facebook Strategies Are Cheaper And More Targeted Than Google Ppc

Posted on September 21, 2010 by

by dpstyles™

Why Facebook Strategies Are Cheaper And More Targeted Than Google Ppc

Google is the Bad Egg of Internet Marketing & MLM. With so many accounts slapped and closed down for good, Top Gurus are Turning to Facebook Advertising as a Far Superior Option for cheap targeted traffic.

Don’t Put your Eggs in One Marketing Basket

Savvy Pro marketers like our members aren’t panicking – we’ve always had a back up plan on the go. Our advice has been simple – don’t put all your eggs in one basket – especially Googles! If you’re using Pay Per Click Advertising, then make sure you also have some SEO going on – to generate organic traffic.

It takes a lot of hard graft to get your site ranked through organic traffic – writing articles, forum posts, blogs, squidoo lenses, hub pages, video marketing – to build up your online presence and expertise for your chosen niche keywords.

Organic takes time. So if you don’t have the patience and want to generate lots of traffic fast, PPC is a good one to have as part of your marketing model.

But internet marketers and PPC experts are absolutely fed up with the arrogance of Google. So if we’re not doing Google Adwords for our marketing, where do we get the masses of traffic we are still able to generate on a daily basis?

Adding Content Rich Social Marketing into the Mix

If you want free traffic, you usually have to spend masses of your time with manually writing copy and creating podcasts and video marketing. So really it’s not free at all – time is money and all that. Even if you outsource, copy writers for your niche won’t come cheap.

So all this organic SEO friendly traffic takes time to build up and requires consistent daily effort. This is good to add to your marketing mix but won’t give you fast traffic.

What’s super important too is that organic SEO content is ultimately still controlled by the search engines, so Google still has power over how you get seen by your prospects.

How hard is it these days to do enough clever keyword research to get your unique niche and rank on page one of Google. Almost impossible – especially if you’re one newbie trying to compete with the big gurus in internet marketing or MLM network marketing arena.

What Marketing Strategies to Use that Beat Google Adwords fair and square?

What company is fair and sane, loves affiliates and direct marketers? What company attracts nearly 40 billion views a month and the traffic is uber quality and dirt cheap? Who is this company? Well, it’s your friendly neighbourhood…. Facebook!

Facebook is the only company that Google actually acknowledges is a real competitor to them. Facebook is currently showing up as having forty billion members – that means it’s five times as big as Google!!!

Yet Facebook ads represent just 5% of the advertising done on Google.

Now don’t be thinking Facebook is just for youngsters! Insidefacebook.com published its statistics and show that only 11% of users are aged 13-17. While 33% are 18-25s, a whopping 18% are aged between 35 and 44. That’s 100 million people! And a further 9% are aged 45-54 and 4% 55-65.

Don’t spend another cent with Google till you’ve checked out Facebook Advertising.

Why Facebook is the New Face of Paid Advertising

Facebook is pretty much untapped compared to Pay Per Click like Google, Yahoo or Bing or MSN advertising.

It’s truly a “sleeping giant”, an ingenious source of traffic that is…

– much bigger than PPC

– less competitive than PPC

– more targeted than PPC

– less expensive than PPC

And what’s more, Facebook’s integrated personal profiles means you can home in on exactly the demographic you are trying to target – not only by your keywords, but also by age, gender, location, hobbies, interests, education – it’s simply awesome how deep you can get into – giving you massive choice and combinations.

As a result, Facebook ads can be tweaked to fit the different demographics your users. You can target their age, gender, location, as well as their interests and hobbies. Imagine being able to target by age, gender, film interests, AND keywords… you can really hit your message home.

In practical terms, this means the clickthrus you get via facebook are much more likely to be targeted and so the conversions are higher and the CPC rate is lower than you’d get on adwords.

If all that targeting wasn’t enough to convince you, here are some more benefits of using Facebook advertising:

– Facebook is also great for newbies. It’s really easy to use and to set up your campaigns. If you can send an email, you can do Facebook ads.

– Facebook ads work in any market and will give a far better ROI than PPC, even for affiliate marketing.

– Facebook advertiser competition is minimal right now, so now is the time to tap into this massive source of traffic.

– Your ad in facebook can include not only titles and descriptions but also images, which you can’t do with ppc ads.

– There’s very little waste with FB advertising since you can identify super targeted prospects who already predisposed to your offer.

Following the Facebook Rules

There is a downside.

Facebook is hugely protective of its users. So you have to really study and follow their rules. And this will take you some time.

The general rule of thumb stems from what is called “permission marketing”. So make sure you check this out so you don’t get your account cancelled.

Jay Allyson is an accomplished online marketer and entrepreneur. If you found these marketing tips helpful, find out more how you can join our exclusive marketing group and tap into top expert internet marketing training and systems, available at

How To Use Facebook Ads As Part Of Your Marketing Portfolio

Don’t Put your Eggs in One Marketing Basket

Organic takes time. So if you don’t have the patience and want to generate lots of traffic fast, PPC is a good one to have as part of your marketing model.

Adding Content Rich Social Marketing into the Mix

So all this organic SEO friendly traffic takes time to build up and requires consistent daily effort. This is good to add to your marketing mix but won’t give you fast traffic.

What’s super important too is that organic SEO content is ultimately still controlled by the search engines, so Google still has power over how you get seen by your prospects.

What Marketing Strategies to Use that Beat Google Adwords fair and square?

Yet Facebook ads represent just 5% of the advertising done on Google.

Don’t spend another cent with Google till you’ve checked out Facebook Advertising.

Why Facebook is the New Face of Paid Advertising

Facebook is pretty much untapped compared to Pay Per Click like Google, Yahoo or Bing or MSN advertising.

It’s truly a “sleeping giant”, an ingenious source of traffic that is…

– much bigger than PPC

– less competitive than PPC

– more targeted than PPC

– less expensive than PPC

In practical terms, this means the clickthrus you get via facebook are much more likely to be targeted and so the conversions are higher and the CPC rate is lower than you’d get on adwords.

If all that targeting wasn’t enough to convince you, here are some more benefits of using Facebook advertising:

– Facebook is also great for newbies. It’s really easy to use and to set up your campaigns. If you can send an email, you can do Facebook ads.

– Facebook ads work in any market and will give a far better ROI than PPC, even for affiliate marketing.

– Facebook advertiser competition is minimal right now, so now is the time to tap into this massive source of traffic.

– Your ad in facebook can include not only titles and descriptions but also images, which you can’t do with ppc ads.

– There’s very little waste with FB advertising since you can identify super targeted prospects who already predisposed to your offer.

Following the Facebook Rules

There is a downside.

Facebook is hugely protective of its users. So you have to really study and follow their rules. And this will take you some time.

The general rule of thumb stems from what is called “permission marketing”. So make sure you check this out so you don’t get your account cancelled.

Facebook Advertising for New Marketers – Should You Use It?

You’ve built a website or created a WordPress blog, and packed it with your best content. You’ve done solid market research, carefully optimizing your site for SEO with long-tailed keywords. And now you’re busy networking that site by:

– Submitting articles to directories
– Including a clear “call-to-action” at the end of every post
– Networking on related forums and social media

But there’s one other strategy you might want to consider – one that at first may seem premature for a new blog or website. And that is advertising on Facebook. It’s not for everyone, of course – but if you fit a certain profile, it can be the fastest way to turn your site or blog into an authority site and increase it’s page rank.

You could invest in a pay-per-click (PPC) campaign – if you’re going to pay for advertising at all. But anyone who has tried to find a good keyword with competition that isn’t overwhelming, then register a dot com domain for it, knows all too well that finding that keyword unregistered is akin to winning millions on the lottery.

The Hazards of Keyword Selection

And if you pick a keyword with heavy competition, no one’s going to notice you. Especially if you’re just using that long-tail for SEO purposes, rather than purchasing PPC. (And this is especially true for internet marketers – one group fully aware of and savvy to keyword SEO – unlike, for example, the majority of people in, say, knitting forums, where the main interest is knitting; not marketing.)

If you do have a clear niche, however, and a strong demographic that is narrow and precise, your fastest road to creating a profitable presence could be to invest in a Facebook ad. You can purchase one inexpensively, run it for a set amount of time – and have your site spread via the best route of all: The buzz created among your social network friends (all of whom are sitting there, right in your specific niche demographic).

Remember, this is an experiment. Set your daily allotment low, and track it. (Facebook does allow you to do that.)

Maximizing Your Ad

Make the most of Facebook ads’ graphics ability, and add an appealing photo or image (just look at those Facebook ads down the right-hand side of your profile page, to see examples of visually strong ads).

And Facebook’s ability to target by city, state and country is one of its best ad features. If your website or blog is dependent on location (i.e. “Niagara Falls Orchard Photography”) and you’ve also created a Fan Page on Facebook, you may find you’ve got it made.

One caution, however: Do make sure that you actually do use strong, specific keywords for your niche in your ad headline and body text. Keep the focus narrow to that one single, specific group.

Remember that Facebook’s participants are predominantly (but not exclusively limited to) the female 18-34 range. If you were running a site that wanted to sell to a strong male demographic in a different age range, you’d need to make sure there was a good sprinkling of active Facebook groups and fan pages in that field visibly populated with males, before you went ahead with your ad.

Remember – keep your daily costs low, your target specific – and good luck with your Facebook advertising!

Mike Van Bergen has written several reports and articles for the internet marketing community. His latest ebook is entitled ‘Facebook Social Ads Exposed’. This report will show you exactly how to use Facebook ads as part of your marketing portfolio.

To download a free copy of this special report go to: http://Topnotch-Products.com/facebook-social-ads.pdf

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Question by TheTiger: The price of advertising on Facebook ?
I want to know the price of advertising in the month and week.

Best answer:

Answer by seoul
As far as i know they provide add on “Avg. CPM” and “Avg CPC” basis, not Monthly or weekly basis……..So check these data by visiting this link: http://www.facebook.com/advertising/?src=advf2

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