Successful Facebook Marketing Tips And Tricks You Should Know About
Facebook is the largest and leading social networking and community online. It has over 500 million actice users and there is no sign that the number will stop growing. I am not surprised if it reaches 1 billion users in a few years to come.
With such a massive number of users, many business entrepreneurs are now including facebook as one of their main marketing arsenals. Many smart entrepreneurs are now using facebook for better exposure and for connecting with potential buyers.
Just think of it for a moment, if you could have just 1% of facebook’s users as your potential customers, you are looking at more than 5,000,000 potential customers – HUGE HUGE opportunity to get BIG exposure for your business, products or services.
So, if you have a business or services you want to promote, get on facebook.
Another great thing about this social community site that is worth mentioning is that you can choose to target specific groups or segments of people based on the information contained within their profile or based on age, location, gender, interests, hobbies or personal preferences. This will give you a very accurate demographic profile of your potential buyers.
For instance, if your product or service is tailored towards single mothers, you could plan and develop your ad campaigns so that they focus only on those who have indicated that they are single mothers in their profiles, or who have demonstrated interest in similar products or services based on their personal profile, communities or groups they have participated, or other ad campaigns they have responded to.
In other words, you can easily conduct market research in facebook so that you can accurately define your target market and develop your marketing campaigns that target specific segments of your market.
Words of WARNING: If you are promoting your business or products on facebook, make sure that your marketing messages stay within facebook’s guidelines so that you don’t offend or disrupt member activity or experience. You should use facebook’s built-in quality control system to develop your compelling marketing campaigns that stand out in the marketplace, and capture the attention of potential customers.
Remember that facebook’s users can also choose to rate your marketing campaigns or messages, hence helping you to maintain the quality of your campaigns throughout the community
. The key success factor here is to be attentive and interactive with your potential customers or users.
Another facebook marketing secret you should exploit is to target your marketing messages and campaigns only to those who are within your target demographic, while making sure that your campaigns messages and any images used speak directly to your customer base. You should also consider split testing your marketing campaigns within the facebook community to determine what works best, based on your industry or niche market.
Hope you find this article useful. See my author resource box for more useful information. Thanks for reading.
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Facebook Marketing Tips
Facebook is the largest and leading social networking and community online. It has over 500 million actice users and there is no sign that the number will stop growing. I am not surprised if it reaches 1 billion users in a few years to come.
With such a massive number of users, many business entrepreneurs are now including facebook as one of their main marketing arsenals. Many smart entrepreneurs are now using facebook for better exposure and for connecting with potential buyers.
Just think of it for a moment, if you could have just 1% of facebook’s users as your potential customers, you are looking at more than 5,000,000 potential customers – HUGE HUGE opportunity to get BIG exposure for your business, products or services.
So, if you have a business or services you want to promote, get on facebook.
Another great thing about this social community site that is worth mentioning is that you can choose to target specific groups or segments of people based on the information contained within their profile or based on age, location, gender, interests, hobbies or personal preferences. This will give you a very accurate demographic profile of your potential buyers.
For instance, if your product or service is tailored towards single mothers, you could plan and develop your ad campaigns so that they focus only on those who have indicated that they are single mothers in their profiles, or who have demonstrated interest in similar products or services based on their personal profile, communities or groups they have participated, or other ad campaigns they have responded to.
In other words, you can easily conduct market research in facebook so that you can accurately define your target market and develop your marketing campaigns that target specific segments of your market.
Words of WARNING: If you are promoting your business or products on facebook, make sure that your marketing messages stay within facebook’s guidelines so that you don’t offend or disrupt member activity or experience. You should use facebook’s built-in quality control system to develop your compelling marketing campaigns that stand out in the marketplace, and capture the attention of potential customers.
Remember that facebook’s users can also choose to rate your marketing campaigns or messages, hence helping you to maintain the quality of your campaigns throughout the community
. The key success factor here is to be attentive and interactive with your potential customers or users.
Another facebook marketing secret you should exploit is to target your marketing messages and campaigns only to those who are within your target demographic, while making sure that your campaigns messages and any images used speak directly to your customer base. You should also consider split testing your marketing campaigns within the facebook community to determine what works best, based on your industry or niche market.
Hope you find this article useful. See my author resource box for more useful information. Thanks for reading.
The fact that Facebook has more than 200 million members from around the world makes Facebook marketing a good choice for marketers. However, that does not mean that you should start without a plan. Here are some things you consider regarding Facebook marketing.
Strong Presence
After creating a Facebook account for your business, start promoting it by posting interesting content. Create a thriving community by encouraging your employees to get involved in discussions. The logic behind this is that you will want people to find you through their friends’ profiles and on-site searches. You would want to increase you members ‘virally’ to become a success on Facebook. Remember that Facebook pages can be indexed so make sure that you content is search engine optimized.
Advertise
Advertising on Facebook is a unique experience, because you can precisely target your audience down to their profile. For example, if you want to advertise to Law graduates that are 1 to 2 years out of school and working in South Florida that like pop music…you can do that. Social ads and display ads are the two choices you have. You can purchase these ads like banners with CPC or CPM. You can use them as online banner ads but try avoiding this. Majority of Facebook users like to stay within the Facebook environment, so it’s better to direct them to a section on your fan page. The Facebook fan page design allows you to send visitors directly to a tab on your fan page since tabs have their own URLs.
Lastly…
While Facebook is highly target and cheap, the company is very pick on how they ads to be displayed. They also leave editorial decisions up to individual editors, so why one editor may accept an ad, ano
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Question by homer742: I’m unwilling to annoy potential or existing customers, so what marketing perspective is best for me?
My reason for needing to own my own business is the need for integrity. Most of the companies I’ve worked for have perpetual integrity issues, including their marketing methods and perspectives. I do Geek Squad-like tech support, and I have a recipe for success, other than a somewhat ‘beatnik’ attitude towards marketing. My current marketing plan includes:
-Business networking meetings
-Being prepared to describe the benefits of using my services
-A concise Website with free training and well-considered SEO
-Pens, pads of paper and other useful items with my logo for existing and potential customers
-A Facebook page for my business
-Submitting to typical advertising venues like Google and Superpages
I’m planning on putting some money into advertising, but I’m concerned that my complete unwillingness to ‘bother’ customers could make for a very slow start.
Examples of what I consider bothersome (but seemingly necessary) practices include:
-Nagging customers (on the phone, specifically) to allow me to finish projects/do needed maintenance
-Forcing promotion of my business into casual conversation
Any tips, books, or Websites you’re aware of in this regard would be greatly appreciated. Most of the existing materials out there aren’t geared towards people like myself.
Best answer:
Answer by the Devil Himself
I would blog about technical things(shows your tech knowledge and establishes you as an authority… If done right) that would a.) Make your customers call by reading about enhancements and upgrades or b.)Give your customers answers to small fixes that you would tell them over the phone before you decided to come out: saves you time from being on the phone. I would also add a funny quote or pic to it that people would send or link their friends… Whatever draws them to your site and gets your name in their heads. I’m actually looking for blog sites at the moment so can’t help you there, but I do read my friends techs blogs, at least the ones that have tips.
You could even hire a 24/7 live tech if you have enough business where you get several phone calls after/before business hours.
One thing I do is get involved with community. Find a local fair or weekend market and sponsor it, add a booth, get seen. A booth can cost you as little 100 for the weekend in some places, have it staffed and covered with flyers and tech tips. You’d be surprised how many local events would be more than glad to have another sponsor, even if its only 100. Gun shows, exhibitor markets, community fairs, bike rallys, blood drives, school parks and fields, sports teams, race cars/bikes, bands, concert halls, farmers markets, etc.
find an events page in your community or local radio website and get involved.
You also can have banner exchanges with other companies that have related services.
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