Free Marketing Techniques For Facebook Advertising

Facebook Advertising
by Neil

Free Marketing Techniques For Facebook Advertising

Facebook has taken pole position on the web and with it has came a new range of applications and techniques for marketing your business. Most of them are free.

Most of the following tools are free (with the exception of facebook ads which are still very cheap!) The applications mentioned are just examples and there may be many more available that can do the same thing.

Add the Twitter application to your page. This means your tweets will become your status updates (you can also do this the other way round)

Why should someone become a “Fan” of your Facebook business page? If you offer your prospective fans something of value they’re much more likely to become a fan. Through numerous Facebook apps you can give away coupons, ebooks, etc…anything downloadable.

Facebook allows users to import thousands of email addresses to make facebook even bigger if they haven’t already joined. Do this with your email list for instant friends/fans!

Companies can engage with their fans or prospective fans through quizes, contests, virtual gifts, games and many more. Engagement can be done by utilizing hundreds of free Facebook applications or through custom development Try searching for Wildfire for some great applications.

It is possible to customize the design of your page using static fbml or an fbml application. Either one will require coding knowelege and personal applications need to be hosted however they can greatly improve your branding, make it simple for people to get in contact with you (eg an email form), offer incentives to join or promote different aspects of your page visually.

Use Facebooks search facility and community groups/events/pages to find people in your niche and invite them to become your friend. Once they are a friend you can suggest your page to them

If you havent registered your pagename or set up your page you should think carefully about what name to change. Maybe some keywords would be useful in your url? For example if your business is located only in Belfast then it might be worthwhile thinking about using this in your page title or name. If you are a nightclub then you should ask yourself is it important to use it in your title or name along with your business name. This will allow you to not only be found on Facebook for your trade/industry, but optimized on search engines as well. Think about how people will find you on facebook? Will they search for your trading name or look for your general service? Be careful and do not narrow yourself down too much, always remember that what you enter now cannot be changed

When your Facebook fan page has 25 fans you can create your unique Facebook URL . This allows you to market your business page offline much more easily. Making a URL that is keyword heavy is worth thinking about too such as the product you provide.

Connect your blog to your Facebook Business Page using an application like NetworkedBlogs. This will provide a constant stream of content and save time.

Wall feeds are the first thing your fans see when they log into facebook. If you drive them into “Liking” or participating in your posts, all of their friends will be see it on their wall and may join in having a viral effect. Compelling content should only require a little extra effort when planning out your update.

Facebook allows you to advertise your page, group or event. You can Pay Per Click or the Pay Per View. Facebook ads also allow you to market to a specific demographic, geography, sex, keywords, education, agegroup, and much more. Compared to other campaigns available, Facebook Advertising is a lot more targeted.

I hope you have found some useful information. Some of the methods can be put in place in less than 5 minutes. What is stopping you from getting started now?

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Facebook Advertising 101

Facebook has taken pole position on the web and with it has came a new range of applications and techniques for marketing your business. Most of them are free.

Most of the following tools are free (with the exception of facebook ads which are still very cheap!) The applications mentioned are just examples and there may be many more available that can do the same thing.

Add the Twitter application to your page. This means your tweets will become your status updates (you can also do this the other way round)

Why should someone become a “Fan” of your Facebook business page? If you offer your prospective fans something of value they’re much more likely to become a fan. Through numerous Facebook apps you can give away coupons, ebooks, etc…anything downloadable.

Facebook allows users to import thousands of email addresses to make facebook even bigger if they haven’t already joined. Do this with your email list for instant friends/fans!

Companies can engage with their fans or prospective fans through quizes, contests, virtual gifts, games and many more. Engagement can be done by utilizing hundreds of free Facebook applications or through custom development Try searching for Wildfire for some great applications.

It is possible to customize the design of your page using static fbml or an fbml application. Either one will require coding knowelege and personal applications need to be hosted however they can greatly improve your branding, make it simple for people to get in contact with you (eg an email form), offer incentives to join or promote different aspects of your page visually.

Use Facebooks search facility and community groups/events/pages to find people in your niche and invite them to become your friend. Once they are a friend you can suggest your page to them

If you havent registered your pagename or set up your page you should think carefully about what name to change. Maybe some keywords would be useful in your url? For example if your business is located only in Belfast then it might be worthwhile thinking about using this in your page title or name. If you are a nightclub then you should ask yourself is it important to use it in your title or name along with your business name. This will allow you to not only be found on Facebook for your trade/industry, but optimized on search engines as well. Think about how people will find you on facebook? Will they search for your trading name or look for your general service? Be careful and do not narrow yourself down too much, always remember that what you enter now cannot be changed

When your Facebook fan page has 25 fans you can create your unique Facebook URL . This allows you to market your business page offline much more easily. Making a URL that is keyword heavy is worth thinking about too such as the product you provide.

Connect your blog to your Facebook Business Page using an application like NetworkedBlogs. This will provide a constant stream of content and save time.

Wall feeds are the first thing your fans see when they log into facebook. If you drive them into “Liking” or participating in your posts, all of their friends will be see it on their wall and may join in having a viral effect. Compelling content should only require a little extra effort when planning out your update.

Facebook allows you to advertise your page, group or event. You can Pay Per Click or the Pay Per View. Facebook ads also allow you to market to a specific demographic, geography, sex, keywords, education, agegroup, and much more. Compared to other campaigns available, Facebook Advertising is a lot more targeted.

I hope you have found some useful information. Some of the methods can be put in place in less than 5 minutes. What is stopping you from getting started now?

Using Facebook Ad creates an advert to appear in a small box in the right sidebar of Facebook pages, displaying information, promotions, an image and a link to your chosen destination.

Setting up a Facebook Ad is quick and simple to do, working on either a Cost Per Click (CPC) or Cost Per Thousand Impressions (CPM) basis by bidding on keywords. Using the personal preferences most Facebook users have provided when setting up an account, advertisers can choose from a range of options to target their ads specifically to as direct or broad audience as they like.

These ads are run daily, according to the model you have chosen, and are set within a maximum daily budget – so you will never overspend accidentally. Facebook is used by a staggering 500 million people worldwide, so the audience potential in this medium is pretty high, whatever your targeted demographic.

Ads are comprised of a destination URL (which can be your Facebook page itself, your website or blog, or any landing page you choose), a title (25 characters max), the ad’s body text (135 characters max) and an image. Facebook make it as easy as possibly by making suggestions for content and images via the link provided.

You are then able to configure your targeted area and audience, by location (country/city), age (you are even able to target people on their birthdays), gender, marital status/sexuality, language, likes and interests, education and work information, and by existing contacts and friends on Facebook. You are given a running total of the reach of your ad, depending on your chosen demographic.

Your ‘Campaigns and Pricing’ options include currency, country and time zone, campaign name, maximum daily budget, specific date scheduling or continuous distribution, and a choice between CPM or CPC, including your maximum bid. Facebook also make suggestions for budgets and costs, and give an example of estimated impressions or clicks per day for each price. Organise and manage this aspect according to your budget, aims and analysis of your marketing campaign. An SEO company can be invaluable in helping with this if you are unsure what you are doing.

You are able to review your ad at this point, and ensure that all links, images and information are fully working and correct. Advertisements must comply with the Facebook ad guidelines.

Payment options are via Visa or Mastercard credit/debit card or PayPal and billing is daily. You have access to conversion tracking and analytics of your ads. “Facebook Insights”allows you to see the actual results of your campaign, as opposed to just your targeted audience. You can use this to analyse and adapt your ads to make them most effective. Facebook ads can also be tracked with Google Analytics.

Adverts can be used in a variety of ways:

To drive traffic to your Facebook page and increase the amount of ‘fans’ or ‘likes’ for that page (a ‘like’ button is included in the ad for ease of use, and the user’s actions are documented on their profile wall for doing so).
To drive traffic to your website or a targeted landing page.
To publicise a promotion, new product or service (i.e. a temporary campaign as opposed to a long-running one)
To increase awareness of a brand or service.
To hold a competition or poll.

The social nature of Facebook means that it is most useful for strengthening brand reputation and awareness, building a steady, loyal group of fans and customers around your page or profile, which in turn will increase your authority and presence. Hard-sell ads are not necessarily the way to go – the basis of social media is the exchange of information and is not consumer-driven. Providing interesting information, fun competitions, games and promotions is a better way to generate interest in your Facebook page – and in turn, your company. Users of Facebook groups and fan pages want to be part of something that engages and amuses them, and the most successful business pages on Facebook do just that.

ROI is variable, dependent on the targeted audience and nature of the product or business and ad itself. The formula relies on testing and adapting accordingly, making changes as you see results to optimise the success of this type of advertising. A trusted, experienced SEO company can help with getting this right for you.

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Facebook Ads Exposed

People often just use Facebook for one or two incredibly common reasons:

* To network their businesses

* To have fun and connect with friends

But there’s a third use for Facebook… one that big companies quickly discovered (after using teams of paid experts to help them promote their brands). And while it’s true that you will have to use different strategies, many of the principles remain the same.

So… have you ever seriously considered social advertisi

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Have you ever visited YouTube? Do you have a Facebook account? Ever received an email from a friend telling you to visit a cool site they found?

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Question by gesundheit: How should I promote my facebook fan page other than by advertising on facebook?
How do I go about promoting it?

Best answer:

Answer by Genie McGlashan
Well ask in website and internet section…

Add your own answer in the comments!

Free Facebook Marketing Strategies

Free Facebook Marketing Strategies

Facebook can be used for more than connecting with people you went to high school with. With over 500 million active users, there are a lot of potential customers to be had. Of course, the only way that you and your customers will find each other are with the right marketing strategies. Here are some of the best free Facebook marketing strategies that have been proven to be effective.

#1- Your Facebook Profile
Your profile is the first thing that people see when they find you. Even before they go to your profile, customers are trying to decide if they want to visit you. The most important thing to have is a good picture. Don’t just put up a logo, or worse, leave the photo blank! When looking for new people to connect with, having a happy, smiling face showing will be a much better asset. You don’t have to have Hollywood star looks either. People just want to know that a real person is behind the screen, and not simply a spambot who only want to sell them something. It’s fine to use Facebook to sell, but you have to earn that right. Spend time, not just on your picture, but in all the other profile areas to flesh out your page and show that you are a living, breathing person who is worth getting to know.

#2- Groups
There are tons and tons of Facebook groups that are perfect for viral marketing. You can find groups that coincide with your market to join, or you can start your own group. The point here is targeting your market. Joining 50 petition groups to prove chunky peanut butter is better than creamy will not get you anywhere, unless you’re marketing peanut butter. Become active in the groups and add other people in the group to your friends list. If you offer good content and position yourself as a leader in your group, more people will seek you out and be willing to listen to you.

#3- Fan Pages
Similar to groups is a personal fan page. A fan page is basically like a second personal page. The difference is that you want to use your personal page mostly to connect on a personal level, one-to-one with your friends, and a fan page is better suited to your business opportunities. Another difference is that Facebook limits you to 5000 friends on your personal page. Your fan page can have as many people like it as you can get. This is the place to put out your links to your videos, articles, whatever other marketing methods you may be using. You can also put up a lead capture page on your fan page so your fans never have to leave Facebook to opt in to your list.

#4- Events
Whenever you have an upcoming event like a product launch, webinar, or conference, you can set up an event. It creates a new page that handles just like a group or fan page with wall posts, discussions, and photo pages, but with the added benefit that you can invite all of your friends to the event. They can RSVP and indicate whether they will be there or not, and you can get an idea of the excitement being generated.

#5- Messages
Messages are great for starting a direct conversation with anyone. They can be sent to anyone on Facebook, regardless of whether they are on your friends list or not. It does require some restraint though, as Facebook may decide that you are a spammer and refuse to accept your messages if you send to too many people who are not on your list. The best way to use it is to start a conversation with the people already on your list. Odds are you don’t personally know everyone you are friends with. Use the message feature to learn about them! Send a message asking about the other person and get them talking about themselves. People love to talk about themselves, and if you give them a chance they will open up to you and be more receptive to your offer.

These are some of the most popular free Facebook marketing strategies available. You can do paid advertising on Facebook, but why would you bother when there are so many methods that don’t cost anything? Using the free methods also makes you more involved in your community, which is the whole point of social media. So take these strategies and get out there!

 

Now Pay Close Attention —

On the next page you will take a sneak peak at the upcoming secret system release for driving herds of targeted traffic to any site, affiliate or product and dump wads of cash into your bank account using this hidden facebook secret

==> Dumb kids on Facebook make 9,833.57!

So if you want to take a behind the curtain pre-release look at the facebook secret that is about to shake the internet to its core then I strongly recommend you read everything on the next page before it’s too late!

Visit this page ==> Dumb kids on Facebook make 9,833.57!

What if I told you to stop working day and night writing articles, posting blogs, setting up PPC campaigns, searching high and low for joint venture partners, creating videos … and all the other back breaking and boring stuff? You don’t need a website. You don’t need Google. You don’t need to create products. You don’t need to fork out on costly advertising. You don’t need any previous experience.
Take a peak at the system that is going to cause CHAOS all over the internet… Dumb kids on Facebook make 9,833.57!

Internet Marketing Strategies – 6 Top Facebook Marketing Strategies

Facebook can be used for more than connecting with people you went to high school with. With over 500 million active users, there are a lot of potential customers to be had. Of course, the only way that you and your customers will find each other are with the right marketing strategies. Here are some of the best free Facebook marketing strategies that have been proven to be effective.

#1- Your Facebook Profile
Your profile is the first thing that people see when they find you. Even before they go to your profile, customers are trying to decide if they want to visit you. The most important thing to have is a good picture. Don’t just put up a logo, or worse, leave the photo blank! When looking for new people to connect with, having a happy, smiling face showing will be a much better asset. You don’t have to have Hollywood star looks either. People just want to know that a real person is behind the screen, and not simply a spambot who only want to sell them something. It’s fine to use Facebook to sell, but you have to earn that right. Spend time, not just on your picture, but in all the other profile areas to flesh out your page and show that you are a living, breathing person who is worth getting to know.

#2- Groups
There are tons and tons of Facebook groups that are perfect for viral marketing. You can find groups that coincide with your market to join, or you can start your own group. The point here is targeting your market. Joining 50 petition groups to prove chunky peanut butter is better than creamy will not get you anywhere, unless you’re marketing peanut butter. Become active in the groups and add other people in the group to your friends list. If you offer good content and position yourself as a leader in your group, more people will seek you out and be willing to listen to you.

#3- Fan Pages
Similar to groups is a personal fan page. A fan page is basically like a second personal page. The difference is that you want to use your personal page mostly to connect on a personal level, one-to-one with your friends, and a fan page is better suited to your business opportunities. Another difference is that Facebook limits you to 5000 friends on your personal page. Your fan page can have as many people like it as you can get. This is the place to put out your links to your videos, articles, whatever other marketing methods you may be using. You can also put up a lead capture page on your fan page so your fans never have to leave Facebook to opt in to your list.

#4- Events
Whenever you have an upcoming event like a product launch, webinar, or conference, you can set up an event. It creates a new page that handles just like a group or fan page with wall posts, discussions, and photo pages, but with the added benefit that you can invite all of your friends to the event. They can RSVP and indicate whether they will be there or not, and you can get an idea of the excitement being generated.

#5- Messages
Messages are great for starting a direct conversation with anyone. They can be sent to anyone on Facebook, regardless of whether they are on your friends list or not. It does require some restraint though, as Facebook may decide that you are a spammer and refuse to accept your messages if you send to too many people who are not on your list. The best way to use it is to start a conversation with the people already on your list. Odds are you don’t personally know everyone you are friends with. Use the message feature to learn about them! Send a message asking about the other person and get them talking about themselves. People love to talk about themselves, and if you give them a chance they will open up to you and be more receptive to your offer.

These are some of the most popular free Facebook marketing strategies available. You can do paid advertising on Facebook, but why would you bother when there are so many methods that don’t cost anything? Using the free methods also makes you more involved in your community, which is the whole point of social media. So take these strategies and get out there!

 

Now Pay Close Attention —

On the next page you will take a sneak peak at the upcoming secret system release for driving herds of targeted traffic to any site, affiliate or product and dump wads of cash into your bank account using this hidden facebook secret

==> Dumb kids on Facebook make 9,833.57!

So if you want to take a behind the curtain pre-release look at the facebook secret that is about to shake the internet to its core then I strongly recommend you read everything on the next page before it’s too late!

Visit this page ==> Dumb kids on Facebook make 9,833.57!

To change the marketing world variety of tools and strategies are being used by Internet marketers so to lead their niche. Facebook is one amongst these tools which provides a universal platform to people to connect with their friends, paste and share their unlimited numbers of photographs.

In broader-sense, Facebook has become a business networking podium for advertising and promoting products and services. You can create your profile here but after signing up. Sign-up procedure is very simple you just need to enter some important personal information as: first and last name, e-mail address, password and security check numbers. This multi folded platform can offer you finding friends, profile information and profile pictures options.

Besides this Facebook marketing strategies from business promotion point of view can add value to your advertisement and delight customers online. Internet marketing tactics using Facebook can provide you certain options for your business promotion as following:

1. Facebook advertisement option will allow you to easily target your niche market and customers. Because of the demographics features Facebook offers to its marketers, you can target your advertisements to your specific customer based on age, gender, location, education level and many other specifications.

2. You can create your business Facebook ad or can advertise business via social ads here. For attracting other you can add both text and graphics in your ads. This great source is also offered you a platform to advertise your entire web page.

3. You can optimize your business ads on Facebook therefore to maximize advertisement results here. Such medium will give you an opportunity to approaching your target customer and you will have the ability to track visitors growth with this Facebook’s option help.

4. Marketing initiatives can be moved forward to life on Facebook. Facebook will allow you to estimate your advertisement budget. Moreover, for the ideal ad development and integrated business solutions you can contact the Facebook team. These all relevant advertising options are available to hold your targeted audience.

5. For self service solutions see the Facebook ad page. But advertisement can be made by reading sponsored groups, Facebook ads and promoting causes on Facebook using different practical steps.

6. You can get advantage from free marketing here like: networks, groups, profile page and so on.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.

Want to learn more Internet marketing techniques on how to build a successful businesses online? If so, read about and download my brand Dumb kids on Facebook make 9,833.57!

 

Now Pay Close Attention —

On the next page you will take a sneak peak at the upcoming secret system release for driving herds of targeted traffic to any site, affiliate or product and dump wads of cash into your bank account using this hidden facebook secret

==>

So if you want to take a behind the curtain pre-release look at the facebook secret that is about to shake the internet to its core then I strongly recommend you read everything on the next page before it’s too late!

Visit this page ==> Dumb kids on Facebook make 9,833.57!

What if I told you to stop working day and night writing articles, posting blogs, setting up PPC campaigns, searching high and low for joint venture partners, creating videos … and all the other back breaking and boring stuff? You don’t need a website. You don’t need Google. You don’t need to create products. You don’t need to fork out on costly advertising. You don’t need any previous experience.
Take a peak at the system that is going to cause CHAOS all over the internet… Dumb kids on Facebook make 9,833.57!

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Question by Leanne: How much is appropriate to charge for maintenance/update of a website?
I currently maintain and update a local companies website as an employee on the side of my actual job description, but am hoping to continue this maintenance on a freelance basis as I will be employed elsewhere. On average I spend 6+ hrs/week. How much should I be charging hourly or monthly for this service? I am also creating eblasts from scratch every other week (sometimes more frequently) as well as contributing graphics, photos, copy and marketing strategies along with updating facebook/twitter pages about twice a week. Keep in mind that I don’t have experience professionally as a website developer.

Best answer:

Answer by Bob B
The rate can vary significantly depending on your expertise and demand for your services. This is an ongoing topic of discussion in the Web Design area at the about.com site. You’ll find quite a few articles there on how to go about setting your rates.

What do you think? Answer below!

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The creator of the page can

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Facebook is one of the world’s most popular web sites. A brilliant experiment in user-generated content, Facebook is a great tool for connecting with family and friends. But savvy business people are leveraging the power of Facebook to increase visibility, build their brand and drive more sales.

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Question by wtwchukwu249313: Do you get paid for advertising on facebook?
I was just wondering if you got paid for advertising something on facebook.
Such as a group or something.

Best answer:

Answer by Bliss
No, you pay facebook to advertise things, you not ever wondered how they make so much money?

Add your own answer in the comments!

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