Tag Archives: Game
Your Internet Marketing Strategy – The Game Starts Here
Your Internet Marketing Strategy – The Game Starts Here
I often work with companies that have had one or more false starts trying to improve lead generation with internet marketing. Some focused on redesigning their website, others on SEO, others started their company blog. But, lead generation did not improve after several months and, in some cases, a significant outlay of cash. Why?
In most cases it comes down to the old adage of putting the cart before the horse, working on individual tactics without having an overall internet marketing strategy. What happens if you hire a great SEO company, they do a great job and get you ranked on a set of keywords? The dollars start rolling in, right? Not if the keywords you rank on are not the ones that your prospective customers use when looking for your product or service. You get some more web traffic and your google analytics page makes you feel better, but you don’t have visitors that convert to high quality leads and revenue.
What happens if you hire a great blog consultant to help you set up your company blog? You’ve got this great communication platform with all the right features and capabilities … BUT, you don’t have a business blogging strategy and just designate certain employees to post something a couple of times a week. Think that will generate traffic, convert leads, and drive topline revenue growth. Not likely.
Your internet marketing strategy establishes the playing field and keeps scarce resources directed towards what can really help you generate new leads and grow topline revenue …
The same kinds of arguments can be made for website redesign and optimization, social media marketing, and email marketing. The point here is that not taking the time to think through an internet marketing strategy for your business, and moving haphazardly to/from the various channels and tactics will likely lighten your wallet, but offer little in terms of business benefit in the form of new leads and topline growth.
Developing an Internet Marketing Strategy
Developing your internet marketing strategy doesn’t have to be a long, drawn out academic exercise. You don’t need to produce a 50 page internet market plan, complete with flashy pictures and graphs. And keep in mind, there is no final strategy and plan as it will always evolve … you’re never done. Here are a 5 questions to think about:
What am I trying to do? Yep, a little goal setting. I know this sounds tired, but it’s important. Set SMART objectives and be realistic. Set your goals around what matters … namely lead generation and revenue realization. Website visitors, SEO rankings, blog subscribers, email open rates, etc all matter, but they are a means to the end, not the end (i.e. upstream metrics).
Who is my audience? Understand exactly who it is you’re trying to reach. Chances are, your business has more than one buyer group. You likely have multiple buyer personas that are potential customers, and they have different interests and needs. Take some time to understand this.
What will resonate with my target audience? Craft messages for distinct target buyer personas. One size does not fit all, especially on the web. Generic messages that target all and appeal to none will get you nowhere. Your messages must focus on exactly what your target audience cares about to cut through the noise
How do I engage my target audience? Understand how your target audience(s) consumes information and how they buy. Use this to identify and prioritize the channels and tactics you will use initiate a meaningful dialog with them. Email marketing, company blog, social media, SEO, etc. Chances are you’ll need multiple, integrated channels to get them in your funnel and keep them there until they are ready to make the buy decision.
How am I going to monitor and measure effectiveness? Measure, measure, measure. Do what works, and dump the rest. Sounds simple, but it requires a great deal of visibility under the hood. The good news is that there are incredibly powerful tools and technology available, inexpensively or outright free. Build your internet market platform and use it to stay focused like a laser beam.
These 5 simple questions should provide a solid foundation on which to build an effective internet marketing strategy … one that yields results in terms of more leads and topline revenue growth.
Eric Harris is founder and CEO of Topline Success Partners (TSP)., a Dallas-based internet marketing strategy and execution firm focused on lead generation and topline revenue growth for small and mid-sized businesses. TSP’s approach to internet marketing is practical and business results focused, with success measured by lead generation and topline revenue growth. More articles and tips are available on Topline Success Partners Intel.
Article from articlesbase.com
Centre de marketing Internet Produit Digital
Le centre de marketing internet Produit Digital offre aux membres les outils nécessaires pour créer une entreprise en ligne avec succès.
Centre de marketing Internet Produit Digital
Question by Junior d: Are these marketing strategies really effective?
I came across this website http://marketingonlineinternet.com that says that the are for marketing online as an internet marketing tool.
Best answer:
Answer by xtskater17
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Know better? Leave your own answer in the comments!
Curt Schilling 2007 WS Game 2 Cap Tip 16×20 Photo
Curt Schilling 2007 WS Game 2 Cap Tip 16×20 Photo
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10 Fast and Easy Tips & Tricks That Massively Increase Sales and Profits On Any Website or Blog
Discover How You Can massively increase sales and profits on any website or blog with these 10 fast and easy tips, tricks and techniques!
(By the way, this is NOT how to get rich quick with no effort.)
On this special CD, I explain 10 very specific parts of successful online marketing needed in today’s highly-competitive environment.
(In fact, this is exactly what I do with my own 50+ websites, blogs and membership sites) and in what order.
It will
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Price: $ 19.95
University Games Murder Mystery Party Game – Murder at Mardi Gras Reviews
University Games Murder Mystery Party Game – Murder at Mardi Gras
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Stock Market Tips- Interrelated Information For Stock Market Game Tips
Stock Market Tips- Interrelated Information For Stock Market Game Tips
The stock market can be a tricky place. With hence many options and possibilities, it is very easy to find yourself completely overwhelmed from time to time. It is very frustrating to see people that seem to have no problem investing confidently and always seem to make a profit, while we struggle to make a penny! Well, don’t worry, I am going to share with you some tips for the stock market. These next tips should give you a small edge you’ll use to finally start seeing some gain in this game we call the stock market.
As you search for stock market tips related information or other information about annual report or value investing stock tips, take your time to view the below article. It will provide you with a really refreshing insight into the stock market tips information that you need. After going through it you will also be better informed about information in some way related to stock market tips, such as indian market free stock recommend or even intraday.
If you are considering investing in the stock market it is very important that you know how the markets work. All of the financial and market data that the newcomer is bombarded with can leave them confused and overwhelmed.The stock market is an everyday term used to describe a place where stock in companies is bought and sold. Companies issues stock to finance new equipment, buy other companies, expand their business, introduce new products and services, etc. The investors who buy this stock now own a percentage of the company. If the company does well the cost of their stock increases. If the corporate does not do well the stock price decreases. If the cost that you sell your stock for is more than you paid for it, you’ve made cash.
Play it Smart-Another thing I have found to be very helpful in stock investing is, no matter how amazing a stock seems, play the game conservatively. If you think a stock a small chance of having a enormous gain and another has a good chance of having a small gain, always go with the small gain. Sure, you may not become a millionaire overnight like this, but you’ll gain valuable investing while still making some nice change!
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A golden tip-A golden tip for stock market investors is to buy when every one else is selling and sell your stock when everybody is buying. Do not succumb to peer pressure. Do not run after the majority. Think out of the box. Do not consider yourself a fool for not joining the party that every body appears to be enjoying at the stock market.
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The Ultimate Small Business Marketing Toolkit : All the Tips, Forms, and Strategies You’ll Ever Need!
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Affiliate Marketing Programs – How to Make Money Without Spending A Single Dime Upfront – Volume 2 of 2
Affiliate Programs can be a very profitable way to earn some money in a home based business. Unfortunately, many people struggle with affiliate programs in terms of earning any real money for different reasons. They may get discouraged at not turning a quick profit and quit easily. Some people are unwilling to work hard and thus quit when they should push through.
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Question by Mark Johnson: Marketing tips on how to have a good traffic for your website?
Any tips is acceptable.
Best answer:
Answer by Ed Atun
The key is to offer content that is so interesting that people want to visit your site.
Contact the Wall Street Journal and PC Magazine ( i don’t work for them and you can get them free at the library). They post lists of the most interesting websites. Once they mention your site, you will get discovered.
Add your own answer in the comments!
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