Hands-On Social Marketing: A Step-by-Step Guide
This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.
Rating: (out of 4 reviews)
List Price: $ 70.95
Price: $ 42.88