by adria.richards

High Search Engine Ranking Optimization

Having a high search engine ranking is certainly one of the most cost-effective ways of marketing, but there’s more to it than just marketing. Companies can derive many benefits from high search engine ranking optimization, some more obvious than others.

Cost-effective Customer Acquisition

Businesses and individuals need not to pay search engines for their websites to be indexed. This is significantly important for businesses and search engine optimization specialists who are working optimizing and marketing a website to have a higher search engine ranking. Most of the time, high volume and low intent phrases which can be expensive in paid-search, can also be useful for directing visitors on the long tail of search. Many companies bid on key phrases or long tail keywords through paid-search, giving opportunity to those who use a different high search engine ranking strategy and technique.

Paid-search, or pay-per-click (PPC), as other’s call it, is like a modern variation of the practice of paying finder’s-fees for the introduction of new clients to a business. The payment is based on a certain value for each new visitor or a commission for each sale or a commission for each lead. Though PPC is one of the SEM techniques advertisers and businesses invest in, for it generates site traffic, it may not always lead to high search engine positioning.

Fixed Costs

The cost of having a high search engine ranking website is relatively fixed, independent of click volume. Effectively, the cost per click from high page rank websites decline through time after initial optimization costs and lower ongoing optimization costs. On the other hand, paid-search, or pay-per-click campaigns are essentially a variable cost.

Brand Visibility

With 62% of internet users clicking on a link on the first page of search results, what company or business would not want their website to have a higher search engine ranking? Businesses and individuals, with the help of search engine optimization professionals and specialists consider the various factors to set the cost and time requirement to increase the visibility and optimization of websites to gain higher search engine ranking in different search engine result pages. Approximately 80% of an average website’s traffic comes from a website’s organic search engine listings. A strong presence on organic listings is seen as complementary to Paid Search – or even an alternative in earning high search engine rankings.

The increased brand visibility of high search engine ranking websites not only help the business itself but also its prospects and clients because of its value-added accessibility and popularity.

Information Access through Search Engines and Digital Libraries

The Information Management Systems group at the University of Padua has been a major contributor to information retrieval (IR) and digital libraries. The papers in this book include coverage of automated text categorizations, web link analysis algorithms, retrieval in multimedia digital libraries, and multilingual information retrieval. The text will appeal to institutions and companies working on search engines and information retrieval algorithms.

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