Tag Archives: internet marketing

Internet Marketing Strategies

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Internet Marketing Strategies

Supposedly you are one of the corporate executives of a large corporation. In a board of directors meeting, it was discussed that the revenues as well as the volume of sales made during the previous month is comparatively lower compared to the revenues and volume of sales made several months ago. The decrease is more than what is expected, and present statistics show that the decreasing trend might continue due to uncontrollable market conditions. Once the problem is not addressed, the revenue of the corporation will suffer and it may even result to streamlining the corporate organization, which will affect most of the employees.

As a corporate executive, what can you contribute to solve the problem of the corporation where you belong? It is your responsibility to get the business back on track as well as ensuring the employees that they still have their work. At this point, what you need is to formulate effective marketing strategies that will address the problem of decreasing revenue and sales volume of your corporation.

Such marketing strategies will serve as the main foundation of your marketing plan. It must contain definition actions that will be implemented to address the problem of the corporation. For instance, you might use the strategy of offering low-cost yet high quality products or services to attract more consumers or convince potential clients to patronize your new product. By using such strategy, there is a high chance that you will be able to compensate previous losses and get the business on its profiting status.

In creating well-sound marketing strategies, you don’t just build it without basis at all. In fact, such strategies must be integrated with your corporation’s marketing objectives, policies, and tactics into a cohesive whole. Keep in mind that you are formulating marketing strategies to effectively carry out the corporation’s mission of providing high-quality products or services at a lowest possible cost yet without sacrificing the profitability of the investment.

Marketing strategies are applicable in all types of investment, particularly on Internet marketing. Given the fact that the Internet is a marketplace with endless opportunities of creating your own niche and maximize any profit that you will earn from it, you need to have effective marketing strategies that will help you achieve your goal of earning more. Keep in mind that there are millions of websites that are competing for success in this lucrative investment. Your Internet marketing business must stay afloat amidst of this tight competition.

What are the Internet marketing strategies that will help you to get more potential customers, earning out of sales that you will make, and declare your Internet marketing career to be a successful one? Take a look on the following and learn how it will affect your Internet marketing business on a positive point of view.

Begin with what you have. What are the possible edges of your product or your business as a whole compared to others? Does it stand out among other businesses with similar product? Being unique will help you get potential clients and eventually make your business a success. Nothing will beat your expertise of developing a product that will satisfy the needs of your target market.

Bring your product and give it a unique image over the Internet. Use the power of words and images in expressing what you are really offering to the public. Make the description of your product as simple as possible yet straight to the point.

One of the keys to Internet marketing success is the “click through” strategy where you will attract a customer to click on your ad and get through your product. The product that you will offer must be significant to the client looking for it, thus the use of online surveys will help you determine the products that are “in” and “out”.

These are just some of the Internet marketing strategies that you can use in your online business. There are still lots of strategies that you can use, but the aforementioned ones are the most basic. All complex strategies root from the basic, thus basic Internet marketing strategies are as effective as the complex ones.

Keep in mind the purpose of marketing getting close or going beyond your return of investment within the least amount of time and the least financial spending possible. These Internet marketing strategies will help you achieve the purpose of marketing, as well as address any future problems that you may encounter along your Internet marketing career.

Jeremiah Patton is a online author and professional internet marketer. For more internet marketing advice visit http://www.jeremiahpatton.com

Article from articlesbase.com



Question by SM: What is the key driver of marketing strategy mix?
Internet marketing

Best answer:

Answer by bestkeptsecret
the four p’s.

product, price, promotion and place.

Add your own answer in the comments!

Related Internet Marketing Strategy Articles

Internet Marketing and How Free Marketing Tips Make You Money

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Internet Marketing and How Free Marketing Tips Make You Money

Marketing Your Business: Facts and Questions about Internet Marketing and How Free Marketing Tips Will Make You Money

When marketing your business use Internet marketing to bring you good potential clients. This concept is crucial to your business being successful. Marketing your products and services is of paramount importance in today’s business world. You need to put on your construction hard hat, get a good work crew and be prepared to work hard because marketing your business is a work always in progress, whether you realize it or not. Plus, you might look cute in that hard hat, especially if you get it in the new color of the season!

Internet marketing is always changing with new ways to promote your business. You need to track emerging trends to keep the competitive edge. Putting forth quality free marketing tips on the Internet will make you money by showcasing your expertise, company values, and your Internet marketing savvy. Giving free marketing tips creates trust with people making it easier to sell your products and services. Free marketing Tips always make you money when implemented with proven marketing strategies.

In order to get maximum benefits from Marketing efforts, ask yourself the following questions:

1. Do I have a good marketing team that are experts and deliver great results?

2. Do I continually get training to improve results?

3. Do I come up with creative concepts to attract new clients?

4. Do I invest time to research what my competition is doing so I can stay one step ahead?

5. Am I consistent with my marketing goals and are set every quarter?

6. Do I regularly attend industry related conferences to network and meet potential clients?

7. Do I form joint ventures with strategic partners to maximize my exposure to new clients, cut my advertising expenses, and share profits?

8. Do I send out emails and newsletters to existing clients to market new products and services?

9. Do I track the changing needs of my target clients to fine tune my marketing campaigns?

10. Do I have six detailed marketing campaigns to implement in case my main campaigns stop getting great results?

Marketing is like baking a layered cake: you start with one layer and then add more to create something really good and substantial. This creation is made up of all the quality ingredients mentioned above. And remember that while one layer can make a good cake, many layers are more to enjoy. The benefits will be increased by the layers you add to your Marketing Cake. Sounds Yummy to me!

More questions to ask yourself about Internet Marketing:

1. Do I use an Internet marketing strategy to go along with my other marketing efforts?

2. Do I have social media sites dedicated to my business, i.e. Facebook, Twitter, Linkedin and others?

3. Have I done an in-depth website analysis to make sure I attract clients?

4. Do I consistently interact with customers on my social networking websites?

5. Am I a member of several online Internet Marketing support groups to share and get ideas on strategies?

6. Do I have a blog set up to give out marketing tips to prospective clients?

7. Do I promote other businesses to encourage reciprocal behavior?

8. Do I dedicate at least 10 hours per week to do Internet marketing for my business?

9. Do I use social media sites to generate an email list?

10. Do I use videos to market my products and services on the Internet?

Internet Marketing is about using the latest social media techniques to reach millions of customers worldwide. There are many ways to reach new customers: Facebook, Twitter, forums, groups, etc. The possibilities are endless when you use the Internet to reach people in different ways. Internet marketing is constantly evolving and is a part of history. Creating a strong presence on the Internet will boost your businesses reputation. Make sure your Internet marketing creates client relationships that are long lasting it will determine your personal and financial success in the future.

Give Free Marketing Tips to Make Money for Your Business

You may think that giving away free marketing tips can not make you money. Giving away free marketing tips is a great way to gather tons of clients. Free is a currency in this society. Check out: Free: the Future of a Radical Price, by Chris Anderson to get more details about what I am talking about. Everyone likes something free, especially if it is QUALITY and has no strings attached. The more you teach, the more potential customers trust you. In fact, when I consult with a potential client I give them more than two hours of free advice. What does this accomplish? It shows that I know my stuff and they need help with their business. They will more than likely hire me since I took the time to give them these free marketing tips.

Okay, so here are my Free Marketing Tips to help your business:

1. This is geared towards consultants: when meeting with a potential client give 50- 100 ways to help their business. Even if they do not hire you for the entire project, you can always work on specific areas or be hired to oversee the entire project being done by their staff.

2. Send out weekly newsletters announcing recent company awards and recognitions, special offers, announce new products available.

3. Conduct client customer satisfaction surveys using an outside company to get real customer reactions to your services. Especially, if there has been a change in company leadership and change in your products. Even if you have customers that are loyal they may not tell you what they are really thinking, but will feel more open telling a company the real deal.

4. Use Facebook and Twitter to do product research for new product development, especially if your company deals with new technology, this technique can save you millions of dollars.

5. Upload press releases on inexpensive sites like PRWeb and PRLog. Hire a PR intern to set up radio and magazine interviews.

6. Have Facebook Contests to generate Website traffic and increase brand awareness. Example: If you publish books, have a book jacket design contest for a new book. Then, require participants to have friends signup for Facebook to vote and join your email list.

7. Conducts video interviews of businesses about what they do and distribute this on Tube Mogul (free) or Traffic Geyser.

8. Free up time to run your business effectively AND have lots of personal time by outsourcing work and staff. This will cut payroll in half or eliminate it completely. Elance or Craigslist are good for finding contractors.

9. Give away free products to reviewers to get great testimonials.

10. Write eBooks to give away for free, then upsell other eBooks and products.

Dee Doanes 2009

DeeDoanes.com

CEO of Jigsaw Business Communications and Marketing. It is an agency specializing in business communications, Internet and Web 2.0 marketing, public speaking, book writing and marketing, copywriting, workshops, multi-media production and project management.

Article from articlesbase.com



Question by Carla: Can anyone share some internet marketing tips with a beginner?
I’m new to internet marketing and would like some tips on how to effectively market affiliate links. What its the best way to promote affiliate links? What sites or forums would you use to promote items?

Best answer:

Answer by Din
Your promotion very much depends on the type of product or service you’re promoting. If you’re promoting a healthcare product then you should join a healthcare forum and promote your product there. As a beginner you can always search for high traffic blogs and leave your comment. You also can join groups and do your promotion there.

Know better? Leave your own answer in the comments!

These are certainly challenging times for business owners, many of whom now look at new and radical ways to drastically reduce operating costs in an attempt to boost business performance and perception. Marketing budgets are being slashed as businesses try to ride out this turbulent storm. While reducing spending wherever possible may help boost quarterly figures, when sales are becoming scarce lowering your voice in a noisy marketplace makes very little sense! In fact, all the evidence suggests that businesses should be marketing more, rather than less, during a recession. In this podcast video we examine 5 tips that your organization can use to not only survive, but to thrive!
Video Rating: 5 / 5