Today almost everything is done online, from shopping to reading newspapers, to watching movies. With the advent of the internet, businesses have now shifted most of their marketing strategies to the cyber world and now find that online marketing is a highly effective way of bringing them more customers and in turn higher sales, since people spend most of their time online whether for work or for leisure.

How effective your online marketing strategies would be depends on how you use them and of course the extent of your knowledge and expertise in the area. What do you do then if you are someone who has no knowledge about online marketing, or manage a business and therefore do not find the time to deal with marketing? You could always turn to online marketing companies.

Online marketing companies mainly focus on coming up with a good marketing plan for their customers business. This means they will carry out a thorough research as to the workings of the company, other competing businesses, keywords that potential customers would use when searching for the type of products you sell, and so on. On your approval, they will then start to execute the plan. Most online marketing companies also offer copy writing and web design services in order to engross potential buyers.

Of course before you choose from among the various online marketing companies you would have to look around quite a bit first. Such agencies and companies need to be chosen according to your personal needs and requirements such as what kind of services you would need and so on. While most online marketing companies specialize in various online marketing strategies, if you are looking for expertise in one particular area, such as link building, you would need to narrow down your search based on this factor. You would also need to keep the cost in mind at all times.

You would have to meet up with representatives of the online marketing companies you are interested in, for a free consultation to discuss what services you need and at what cost they would be able to provide you with these services. It is always best that you go for online marketing companies that are reputed. You could always ask the online marketing companies for testimonials and references in order to know exactly what you are getting into. Also let them know and make it clear that you need regular updates of the marketing plan, so that you will know that you are getting your moneys worth.

These online marketing companies will also help you therefore, gain much more traffic to your website. This would boost your ranking on a search engines results page, thereby putting you right up there with other established businesses.

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Question by scott d: What is the best and most cost effective online marketing strategy to build toward a product launch?
I am about to launch a high-end Project Management training course which will cost about $ 1,000.00.

Best answer:

Answer by Kevin Salwen, SBAC Expert
This is a hot topic, Scott, so let’s get started. There are tons of ways to get yourself noticed on the Internet – and lots of companies eager to separate you from your marketing dollars. But I think a few very inexpensive basics can make a huge difference:

First, make your own site as professional as possible. No typos, no goofy images. All your other efforts will bring Web users back here, so make your site informative, visually clean and reflective of the business image you want to portray. Think of it as your storefront; if it doesn’t look attractive and clean, customers will walk out ASAP. I think Brad Fallon does a good job explaining the hows and whys here: http://www.bradfallon.com/articles/whywebsites.html

Second, follow the basics of search-engine optimization just to make sure that your site can be found in any of the major search engines. The words you use, the items you post all matter. There’s a wealth of good information at http://www.seochat.com.

OK, now you’ve laid the groundwork by creating a website with power and one that can be found. Next, there are a few other easy steps you can take that don’t require a massive amount of time (and you might even find them fun). For one, set yourself up on the social networks – LinkedIn and Facebook, in particular – to make sure you are connecting to potential partners and customers.

On LinkedIn, you’ll be able to more blatantly advertise your services, grab recommendations from friends and build your business network. On Facebook, you’ll find more of a personal bent, but as we move increasingly to a world where work and play overlap, there is still plenty of advantage to be had on Facebook. George Kao does a great job showing how to use these social networks in a free training. Learn more at http://georgekao.com/

You’ll notice you’ve spent very little money so far, just the cost of your domain name and hosting. (By the way, don’t add the bells and whistles on hosting; basic service works just fine for most businesses and you can always order more later).

Now comes the real advice: Be generous. Very generous. Create a blog that offers advice for free in your area of expertise. Troll the Web for questions and become a go-to helper. Sign up as an expert on http://www.Squidoo.com. Then go back and write about the problem and your solution on your blog. If one person has that problem, others will too. You can venture out into the physical world as well, teaching people about your area.

I’m sure you get the picture by now: When you give of yourself, becoming the expert in your sphere of influence, you end up with people searching for you. Unselfishness actually is a great marketing strategy online. When they search for you – or stumble across you in the search engines – your marketing is free, credible and honest.

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