Tag Archives: marketing strategy

Your Internet Marketing Strategy – The Game Starts Here

Posted on by

Your Internet Marketing Strategy – The Game Starts Here

I often work with companies that have had one or more false starts trying to improve lead generation with internet marketing.  Some focused on redesigning their website, others on SEO, others started their company blog.  But, lead generation did not improve after several months and, in some cases, a significant outlay of cash.  Why?

In most cases it comes down to the old adage of putting the cart before the horse, working on individual tactics without having an overall internet marketing strategy.  What happens if you hire a great SEO company, they do a great job and get you ranked on a set of keywords? The dollars start rolling in, right?  Not if the keywords you rank on are not the ones that your prospective customers use when looking for your product or service.  You get some more web traffic and your google analytics page makes you feel better, but you don’t have visitors that convert to high quality leads and revenue.

What happens if you hire a great blog consultant to help you set up your company blog? You’ve got this great communication platform with all the right features and capabilities … BUT, you don’t have a business blogging strategy and just designate certain employees to post something a couple of times a week.  Think that will generate traffic, convert leads, and drive topline revenue growth.  Not likely.    

Your internet marketing strategy establishes the playing field and keeps scarce resources directed towards what can really help you generate new leads and grow topline revenue …

 

The same kinds of arguments can be made for website redesign and optimization, social media marketing, and email marketing.  The point here is that not taking the time to think through an internet marketing strategy for your business, and moving haphazardly to/from the various channels and tactics will likely lighten your wallet, but offer little in terms of business benefit in the form of new leads and topline growth. 

Developing an Internet Marketing Strategy

Developing your internet marketing strategy doesn’t have to be a long, drawn out academic exercise.  You don’t need to produce a 50 page internet market plan, complete with flashy pictures and graphs. And keep in mind, there is no final strategy and plan as it will always evolve … you’re never done.   Here are a 5 questions to think about:

What am I trying to do? Yep, a little goal setting.  I know this sounds tired, but it’s important.  Set SMART objectives and be realistic.  Set your goals around what matters … namely lead generation and revenue realization.  Website visitors, SEO rankings, blog subscribers, email open rates, etc all matter, but they are a means to the end, not the end (i.e. upstream metrics).
Who is my audience?  Understand exactly who it is you’re trying to reach.   Chances are, your business has more than one buyer group.  You likely have multiple buyer personas that are potential customers, and they have different interests and needs.  Take some time to understand this.
What will resonate with my target audience? Craft messages for distinct target buyer personas.  One size does not fit all, especially on the web.  Generic messages that target all and appeal to none will get you nowhere. Your messages must focus on exactly what your target audience cares about to cut through the noise
How do I engage my target audience?  Understand how your target audience(s) consumes information and how they buy.  Use this to identify and prioritize the channels and tactics you will use initiate a meaningful dialog with them.  Email marketing, company blog, social media, SEO, etc.   Chances are you’ll need multiple, integrated channels to get them in your funnel and keep them there until they are ready to make the buy decision.
How am I going to monitor and measure effectiveness?  Measure, measure, measure.  Do what works, and dump the rest.  Sounds simple, but it requires a great deal of visibility under the hood.  The good news is that there are incredibly powerful tools and technology available, inexpensively or outright free.  Build your internet market platform and use it to stay focused like a laser beam.

These 5 simple questions should provide a solid foundation on which to build an effective internet marketing strategy … one that yields results in terms of more leads and topline revenue growth.

Eric Harris is founder and CEO of Topline Success Partners (TSP)., a Dallas-based internet marketing strategy and execution firm focused on lead generation and topline revenue growth for small and mid-sized businesses.  TSP’s approach to internet marketing is practical and business results focused, with success measured by lead generation and topline revenue growth.  More articles and tips are available on Topline Success Partners Intel.

Article from articlesbase.com

Centre de marketing Internet Produit Digital
Le centre de marketing internet Produit Digital offre aux membres les outils nécessaires pour créer une entreprise en ligne avec succès.
Centre de marketing Internet Produit Digital



Question by Junior d: Are these marketing strategies really effective?
I came across this website http://marketingonlineinternet.com that says that the are for marketing online as an internet marketing tool.

Best answer:

Answer by xtskater17
I just started internet marketing myself at http://www.wealthyaffiliate.com/?a_aid=Qkrxwq2S.This website offers a 8 week traing course that teaches you everything from just started with no experience to anvance marketing making 1000’s a week,and provides you with all the tools you need to do it.I watched a bunch of reviews on youtube,did some reseach on the this website,and i just couldent turn it down.Check it out.

Know better? Leave your own answer in the comments!

How To Build An Effective Internet Marketing Strategy

Posted on by

How To Build An Effective Internet Marketing Strategy

Marketing has been around for ages. Internet marketing is fairly new. Internet marketing strategy, while different in terms of the venue in which it takes place, is not all that unique compared to other marketing strategies. The principles that work with internet marketing strategy are actually the same ones that marketing experts have always used. And there are many schools of thouts regarding the basics of a marketing strategy. The basic four P’s approach is the most popular. That is Product, Price, Promotion, and Positioning are what you should consider when formulating your internet marketing strategy. However, there are a couple of factors that are somewhat unique to internet marketing. And focusing on them can make the different between a successful strategy and a weak one.

First, in internet marketing strategy, is the personalization of the message. It is important to not only identify who your potential customers are, but also to know what they are looking for. Your marketing message needs to be developed and customized to deal with your identified target customer base. This means that you should talk directly to your target market rather than as a general customer. If you are marketing head ache pills, make sure your marketing message addresses people with head aches and not just people with some form of pain. Know your market and address them directly.

Second in internet marketing strategy is privacy. With anything online, people are of course worried about their information being safe. You should make sure that your potential customer base has good reason to trust you with their information. Having information about your customers makes it easy to cater to their needs. Without security you will not get that opportunity. You need to make sure you have proper security to guard customer information. You need to make sure that current and future customers are aware of what steps you are taking to protect their information and privacy. Draft a Privacy Policy for your business and make it easily accessible to your clients. Don’t assume that your clients will know about your privacy policy – tell them. Make sure you put their minds at ease and they will in turn be willing to trust their information in your hands.

As with any business, customer service is important to your internet marketing strategy. This is because people need to know they are being cared for, especially in the cold world of the internet. Adding a customer service link and giving your customer an easy way to contact real representatives will aid your internet marketing strategy a great deal. Poeple like to deal with other people. Make sure you give your customers that option.

Internet marketing strategy is a necessity for not only online businesses, but also any business that wants to reach that group of people who use the internet. In order to get your strategy in place and running smoothly it is important that you understand that while many aspects of internet marketing are the same, there are also aspects of it that differ from real world marketing. Addressing these aspects is as important as paying attention to the basics.

Khemal Dole owns and operates
http://www.PaychecksDirect.com, a completely F*R*E*E
service which helps many first-timers and even
experts find their perfect Work At Home job. Visit
www.PaychecksDirect.com right now and see for
yourself why so many are flocking to his site.

Article from articlesbase.com



Question by Joseph Z: What companies offer buzz marketing on the internet?
I think that buzz marketing would be a great strategy for my company, but I will need someone to implement a plan for me.

Best answer:

Answer by imisidro
There are a number of marketing companies who specialize in viral marketing.

For example, The Feed Company http://feedcompany.com/index_main.html specializes in using videos to build buzz about the business. The Feed Company has been responsible for the video hits Ray-Ban’s “Catch” (in which sunglasses are tossed at a man who catches them on his face) and General Motors’ “Robot”.

In fact majority of internet marketing company focuses on viral marketing as well

Give your answer to this question below!