According to new research from Experian Hitwise, social networking websites are grabbing significant amounts of traffic from search engines like Google, Yahoo and Bing. As a result search engine marketing agencies appear to be adopting their search marketing strategies to encompass the relatively new technology. John Merakovsky, a search engine optimisation expert from Experian, told ZDNet: “Social networking visits have consistently exceeded search engine usage.” He said that the trend has been strong in the Asia region since 2007 and it looks like the trend could take off around the globe.
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Experian Asia Pacific’s research showed that social networks in Hong Kong accounted for 16.69 per cent of user visits in the week ending October 23rd. This is compared with just 7.58 per cent for the leading search engines. In Singapore, the numbers were 15.57 per cent and 10.15 per cent respectively. The trend could easily change the face of search engine marketing, which is going to get a more real-time, user interaction focus.
Meanwhile, Steve Hodgkinson, a leading IT analyst with Ovum, told the news provider that social networking is merely the next step in the development of search – which means every SEO Company worth their salt will have to keep abreast of the latest Facebook and Twitter search engine optimisation developments.
“Social search is just a natural evolution of search made possible by the creation of social network databases that are available for exploitation by new forms of search algorithms and social networking dialogue,” Mr Hodgkinson claimed.
Meanwhile, James Roy, senior analyst at China Market Research Group, told ZDNet: “People are realising that information such as music or online videos which their friends like and recommend, are more likely to interest them than what is broadly popular on the Internet or has a high Google ranking.” Microsoft’s online search executive Yusuf Mehdi recently claimed that the integration of social media into its search offering was a major part of its new strategy to personalise search. His comments came as Microsoft signed a lucrative deal with the leading social networking site Facebook.
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When we talk about social networks, especially if we relate it to the virtual scenario, it is usually a website where people can connect with everyone. Social networking marketing are becoming the talk of the town particularly to the marketers since they can benefit by interacting with potential customers through the site tools and features like groups and fan pages. There are many possibilities and challenges waiting in the world of social networking. Each user within their individual sites has their own opportunities in the commercial actions.
The pedigree of online social networking can be traced back to the 1980s bulletin board systems. The system will permit the user to log in and then share information, software, and data. It can also allow sending private messages and posting message boards in public settings. Most of the sending and posting processes was done in local communities.
Then desktop applications became famous during the ‘80s and ‘90s., There were some features that were far more developed than bulletin board systems. These systems let users connect to the internet and make profiles, do chats, post events and send private or public messages. When the social networking marketing became web-based applications since the World Wide Web became so popular, it worked with certain purposes and audiences. During the ‘90s, different networking sites were created and became popular sites with their own niches. Then in 1999, there were different launches of more targeted networks.
Not until 2002 when the start of the modern period of social networking arises, and Friendster was launched. It was originally a dating site that does not want to be doing dating. It became the biggest mistake in financing history since the site rejected millions of dollars buyout offered by Google. Then the time of another networking site emerges during 2003 when so many employees in a marketing company were sued because of malicious spyware applications. It actually duplicated the main functionalities of Friendster. This networking site became MySpace. It became the leading online social networking marketing site because of its features. Its user profiles have customizable functionalities and it focuses more on music, which is most people love it especially the young ones. It also had high quality image compared with its rival.
After a year, a certain networking site was launched as an exclusive site for Harvard students. Then from time to time it was allowed to be joined by other colleges and high schools. And finally, by 2006, it officially runs as long as you sign it up with email address. Until 2008, the site overtook the position of other leading sites and became the most popular social networking marketing site ever.
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When we talk about social networks, especially if we relate it to the virtual scenario, it is usually a website where people can connect with everyone. Social networking marketing are becoming the talk of the town particularly to the marketers since they can benefit by interacting with potential customers through the site tools and features like groups and fan pages. There are many possibilities and challenges waiting in the world of social networking. Each user within their individual sites has their own opportunities in the commercial actions.
The pedigree of online social networking can be traced back to the 1980s bulletin board systems. The system will permit the user to log in and then share information, software, and data. It can also allow sending private messages and posting message boards in public settings. Most of the sending and posting processes was done in local communities.
Then desktop applications became famous during the ‘80s and ‘90s., There were some features that were far more developed than bulletin board systems. These systems let users connect to the internet and make profiles, do chats, post events and send private or public messages. When the social networking marketing became web-based applications since the World Wide Web became so popular, it worked with certain purposes and audiences. During the ‘90s, different networking sites were created and became popular sites with their own niches. Then in 1999, there were different launches of more targeted networks.
Not until 2002 when the start of the modern period of social networking arises, and Friendster was launched. It was originally a dating site that does not want to be doing dating. It became the biggest mistake in financing history since the site rejected millions of dollars buyout offered by Google. Then the time of another networking site emerges during 2003 when so many employees in a marketing company were sued because of malicious spyware applications. It actually duplicated the main functionalities of Friendster. This networking site became MySpace. It became the leading online social networking marketing site because of its features. Its user profiles have customizable functionalities and it focuses more on music, which is most people love it especially the young ones. It also had high quality image compared with its rival.
After a year, a certain networking site was launched as an exclusive site for Harvard students. Then from time to time it was allowed to be joined by other colleges and high schools. And finally, by 2006, it officially runs as long as you sign it up with email address. Until 2008, the site overtook the position of other leading sites and became the most popular social networking marketing site ever.
Social network marketing has proven to be a very viable way to grow an online business. In fact it seems that many entrepreneurs rely primarily upon the social networks for marketing online. It is not uncommon to visit one of these sites and see a healthy percentage of the exchanges are targeting the solicitation of a product or service.
As recent history has shown online marketers are quick to identify growth opportunities for their businesses and social marketing has proven to be no exception.
The original intent of social networking sites were for people to gather to share ideas, interests, stay in touch, or even meet new people all on a casual basis. With this in mind it is important to identify and adhere to the proper code of behavior that is expected while participating at one of these sites. This is especially true if your intent is to conduct business since your success will be based upon building relationships with other site members.
Here are 5 things you’ll want to avoid doing that could sabotage your social marketing efforts:
Not Taking Part in Discussions
The main idea of social networks is just that to ‘socialize’ with other members. You need and want to mingle to get become familiar with other participants while allowing them to become familiar with you. To not take part in online discussions and then attempt to market something is just downright rude. The result is you will be identified as nothing more than an opportunist or spammer and will rightfully be ignored.
Becoming Fully Automated
Some sites such as Twitter offer you the opportunity to program some of your comments in advance. The idea is great and is meant for people who want to interact at a certain time but will not be available. Some marketers and you know who you are, rely heavily if not exclusively on this type of automated system. Worse yet they don’t even try to interact all they do is repeatedly send sales pitches. Once again by doing this you’re destined to be ignored by others and labeled a spammer.
These are social networking sites whose intentions are for PEOPLE to interact NOT SOFTWARE!
Continually Selling
Your intent at these sites is to be building relationships with other members to gain their trust and loyalty. Eventually you can introduce different products or services but the majority of the interactions should be social in nature. If you’re constantly pitching a new product, idea, service, or opportunity NOBODY will want to associate with you.
Disruptive or Antisocial Behavior
Your conduct like everybody else at any social site should be courteous and respectful of others. You are a guest and should behave as such. Tactful and polite disagreements are acceptable but rudeness, vulgarity, harsh criticism or other like behavior should not be displayed.
Creating Fictitious Profiles
Most every site gives you the opportunity to ‘register’ your profile upon signing up and it is encouraged to do so. It’s hard to befriend or socialize with anybody when you don’t/won’t reveal your identity.
The same is true with falsifying your profile. What’s the sense? If you’re going to do that then why even bother joining? In fact people have a legitimate reason to ‘question’ your intentions if you are displaying a fake identity. If you are in business you obviously don’t intend to be so for long. That sends a real bad message!
Social network marketing can be an extremely effective and efficient way to grow your online business. and rapidly. There are many methods you can use for marketing online but few surpass the speedy results or ‘viral capabilities’ that these sites offer. It is up to you as a sincere and responsible business owner to identify and practice the proper etiquette that is expected when participating at any social site. Your ability to do so will enable you to maximize the full potential these sites have to offer for both you and your business.
TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
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Question by ysn – yourstudentnews: Social Networking sites and marketing – is it worth the time and effort?
I have been thinking about joining into myspace and others to help promote a business. Does this work? Is it really worth the time to set up a nice “space” or do the members of these places just view such things as spam?
Any experience with linkedIn?
Any lists of niche social networking sites – especially those focused on business or education?
Best answer:
Answer by Dark N nahh dont think about it. u ll probably harm ur buisness image more than benifting it.
Give your answer to this question below!
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