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Why You Need SEO Or Search Engine Optimization For Your Business
Why You Need SEO Or Search Engine Optimization For Your Business
If you are a business owner you would want people to buy your products and services. In order to do that, you want people to find your business in the first place. The best way to achieve this is to rank high in the search engines results – the process is known as search engine optimization.
When people are looking for something, they go to the web and type a word or phrase in the search engines – like in Google and Yahoo. After hitting the return key, the search engine displays all the related information relevant to the search key. The rank is displayed according to the search engines secret formula. While the algorithm remains undisclosed, it is widely known that a good content with search engine optimization in mind usually will rank the highest. Simply put, write a good content with a goal of ranking a particular keyword or phrase high in the results page.
For instance, if you want to rank high for the keyword “cure for the common cold” then you could write an article for that topic. Do not forget to include that phrase in the title and repeat it several times in the body of your article. A good title would be “Five Ways To Cure For The Common Cold”. Consequently, if someone searches for “cure for the common cold” then your article will have a better chance to be displayed in the results page.
Whether you are writing for an article, blog, social bookmarking pages or just creating websites, search engine optimization should be considered. The bottom line is if the search engine does not know how to handle your article, you will not get any positive results. Having said that, it is therefore important to take the above tips seriously.
One word of caution though remains when creating articles is not to be carried away. You still need to create a good, quality and solid content that people actually would want to read. Otherwise, they will leave your page as quickly as they have arrived.
Avoid over stuffing your articles with your targeted keywords and phrases. This will definitely hurt the readability of your content and has the potential of damaging your search engine ranking as well.
Search engine optimization can make or break your site. If you want to get more visitors, you would want to play according to their rules.
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Search Engine Optimization is an integral part of Search Engine Marketing
Search Engine Optimization is an integral part of Search Engine Marketing
The dividing line between the descriptions ‘search engine marketing‘ and ‘search engine optimization’ is not sharp and clear cut. The latter is in fact a form of the former and the former cannot exist without the latter. The two expressions are like conjoined twins who are different and same at the same time.
search engine marketing, commonly known as SEM, is the marketing of web sites to get them a sought-after place in the results that search engines spew forth in answer to every customer query. Different online and offline marketing tactics are used to grab this right place in the search engine results, known as search engine ranking. The more common of these online search engine marketing methods are search engine optimization of the site, blogging, article writing, pay per click advertising, and paid inclusion.
While each of these search engine marketing methods is different in its own way, search engine optimization is common to all the methods. The first SEM technique, search engine optimization of the site, requires that the site be sculpted as much as possible to make it acceptable to the search engines. Having the right keyword throughout the site in the required density, and having back links are the requirements for optimizing the site. Right keywords and links attract search engines like magnet.
Next search engine marketing technique is blogging. A blog is a sort of a journal or diary that the writer can steadily update and so far as the contents of the blog are good, readers will again and again come back for more on the topic. However, even for these blogs to get noticed, they must be search engine optimized with the right keywords. As such, though blogging is a different mode of expression, it will serve the purpose of search engine marketing better, if it is optimized to suit the proclivities of search engines.
Article writing is also a very effective technique for search engine marketing as skilled writers can spin words and drive home a point or describe a product. However, because of the method of working of search engines, even the best article will go unnoticed if the search engines do not pick them up. This means that once again, search engine optimization is necessary for even a good article to do its job of search engine marketing.
Pay per click advertising, and paid inclusion, are slightly different from the other methods. Still pay per click will also work as a search engine marketing technique only if the ad is phrased using the correct keywords. The keyword should be good enough for convincing the search engine that it is related to the search query that has been made. In short, optimization with the right keyword is the essence of most forms of search engine marketing.
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I am a Microsoft Certified Professional (MCP,MCSD, MCAD.Net,MCSD.Net, MCP-.Net 2.0). I have been conducting Training and Certification Guidance for Microsoft Certifications for the past 8 years. I also own and manage a Web Design and Development Company and a SEO/SEM Company. I also like to write Articles on various subjects.
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