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What if You Could Triple Your Ebay Income Practically Overnight?

I am going to tell you about a little known method that can double your eBay profits. This strategy is so simple. However, only a handful of eBay marketers use it, in spite of the fact that it takes so little effort. So, what is this insider strategyrarely used income generating?

Backend Sales!

Allow me to give you an example of a technique I used. I noticed there were some eBay marketers that were dealing in enormous lots of greeting cards. In fact, when I first looked into it, there was a batch of 1,000 cards for sale, with only two days to go in the auction. Guess what the high bid was?

One Dollar!

Can you believe it? The winning bid ended up a bit higher, but not by much. In the end, the winning bidder was able to buy 1,000 greeting cards for less than a penny per card.

There are several eBay marketers that commonly market lots of twenty-five greeting cards for .00 and up. What kind of a profit could you make if you bought one thousand cards for .00 and then turned around and sold them all for .00 per batch of twenty-five cards? Two hundred dollars, which is a 20,000% profit! Not bad.

By the way, there are deals like that all the time on eBay. You can discover a lot of them by conducting some basic eBay market research.

But, this article is not about uncovering low priced items on eBay and reselling them for a profit. That will be a topic for a future article. So now, back to backend sales (no pun intended). 🙂

These large lots of greeting cards come up for auction on eBay regularly. So, I decided to use them as a backend sale item. Here’s my strategy.

I bought a large batch of cards for about .02 per card. I then made up an order form to market the cards for .20 a piece (you can always raise the price later). Every time I sent an item I sold on one of my auctions, I just included a sample greeting card & envelope in addition to an order form.

When my buyer (winning bidder) received purchase, they were surprised and pleased to find that I had enclosed a free greeting card that they might be able to use (nice little gift). In addition, they were able to see that they could purchase more excellent cards, for only .20 a piece, in lots of twenty-five. Since most cards usually retail for two to three dollars per card, that represented a savings of greater than 90%. That’s a pretty impressive deal.

The neat thing about this strategy is that anyone that ever purchases anything from me can become a life-time customer. They may purchase cards from me for many years. My initial “one-time” sale to them could turn into a life-time profit stream, as they reorder greeting cards over and over.

You can do the exact same thing. All you have to accomplish is source a consumable item that people purchase, use up and purchase again. Purchase it on eBay for pennies on the dollar, or from a quality discount product source. Set up an order form that you can enclose sales. Then, sit back and watch the money roll in. Very cool!

Remember, your backend products do not have to be greeting cards. That is just an illustration of something I happened to observe. You might discover other terrific consumable products that are a better fit for the kind of items you typically sell on eBay. What you want is to find products that people will buy from you over and over again.

To summarize, backend sales is nothing more than the process of selling more products to buyers who recently bought an item from you. The best time to approach a prospective life-time buyer is when they are already pleased with a purchase and they are in the “buying mood.”

Remember, the perfect backend product must be consumable. Once you get a new customer, you will want to offer him something that he will need to reorder from you whenever he runs out of his supply. This will create life-time buyers that can be the source of a perpetual revenue stream for you.

Scott Douglas is the owner and developer of Auction Autopilot, where you can receive a free eBay Insider Report that will reveal to you what sells on eBay. Get it now at: ===> http://www.AuctionAutopilot.com

Article from articlesbase.com

by LevelTen_Colin

Using Internet Marketing Strategy Can Double Your Sales Overnight

Do you have an Internet marketing strategy for your online business? You should. Internet marketing and Internet advertising, when done properly, can drive traffic to your website and practically double your sales overnight. In fact, advertising your site may be the only way for you to compete with larger, more established competitors.

While there are many different forms of Internet marketing strategy that you can employ, one of the easiest and most reliable forms is results tracking. When you track the results of your Internet advertising campaigns, you can quickly learn what works and what doesn’t work. For obvious reasons, this method is much better than a random hit and miss advertising method, which can turn out to be quite costly, not to mention ineffective.

Of course, this form of Internet marketing strategy isn’t anything new. Direct marketers have been using results tracking for years, and it can easily be adapted for the Internet. The key is to come up with a way to measure the results of Internet advertising accurately. If you’re tracking is not accurate, there is little to no point in doing it.

To make sure their tracking results are accurate, many direct marketers use a trick known as split testing. Split testing uses a specific key or tracking device to associate a sale with the advertisement that produced the sale.

For example, in a print ad, the key or tracking device that may be used could be a specific phone number or extension. When a customer utilizes the number or extension, the marketer knows exactly which ad drove the customer to seek out the advertised product or service. If the same ad produced repeated sales, the marketer knows that the advertising is effective and worth doing again. On the other hand, if the ad didn’t even produce enough sales to pay for the advertising, then the marketer knows not to try that again.

The same split testing method used by direct marketers can easily be adapted and incorporated into your Internet marketing strategy, allowing you to determine exactly how effective or ineffective your Internet advertising is.

To track the success and failure of Internet advertising, most Internet marketers typically use some sort of tracking software to associate the key with sales. A simple way to do this is to develop two web pages that feature two different ads. You can then track the sales results of each ad to see which worked best, and if necessary, adjust your Internet marketing strategy accordingly.

For example, let’s say that on one of the pages, you received a total of 2,000 page views and 20 sales. This means that you have a success rate of one percent. Not bad. This is the average for both direct mail advertising and Internet advertising. Now that you have this information, you have statistics you can rely on. You can test other pages to see if they perform better or worse. You can also adapt the original pages to see if your changes have any effect on the sales outcome. For example, try adjusting headlines, graphics, text, and anything else you can think of. Then, compare the results of these changes to the original results.

After you have tested different variations of your Internet advertising, you can quickly determine exactly what works and what doesn’t. Your Internet market strategy and any future advertising that you do can then be adjusted accordingly. If you succeed, you may be able to double your sales without throwing away good money over and over again on advertising that doesn’t work.

Cliff Posey, owner of CRP Marketing, owns and operates http://webbusinesstoolsonline.com. Cliff Posey has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses.

Internet Marketing 101: Strategies from a Young Web Marketing Guru

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Question by Student02: What are some principles and practices of marketing through print, internet, TV?
I need to know some principles and practices of communication and marketing through different media including print, internet, television.

Also any special marketing strategies used in non-profit organizations.

Thanks.

Best answer:

Answer by Georgina
I see why you haven’t any answers – it would take a long research project to answer your question – the internet is a whole new ballgame – there are no rules in place to govern communication and marketing. Right now there’s alot of talk about what is fair and the FTC has just issued some new information regarding what you can’t and can’t say. The rules are the same as for any business practice right now – but you know – there is so much subtlty in interneting marketing that it is hard for people to catch up….In terms of marketing strategies for your non-profit organizations, it would be the same as for marketing anything else – get a domain, a website, advertise (free methods), maybe build a membership site (free one), find someone in your organization who is savvy re: internet marketing or hire a consultant (could come cheap – I have heard of marketers offering their services for free so they can show you what they can do to bolster your image on the web).

What do you think? Answer below!

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