Search Engine Optimization is an integral part of Search Engine Marketing
The dividing line between the descriptions ‘search engine marketing‘ and ‘search engine optimization’ is not sharp and clear cut. The latter is in fact a form of the former and the former cannot exist without the latter. The two expressions are like conjoined twins who are different and same at the same time.
search engine marketing, commonly known as SEM, is the marketing of web sites to get them a sought-after place in the results that search engines spew forth in answer to every customer query. Different online and offline marketing tactics are used to grab this right place in the search engine results, known as search engine ranking. The more common of these online search engine marketing methods are search engine optimization of the site, blogging, article writing, pay per click advertising, and paid inclusion.
While each of these search engine marketing methods is different in its own way, search engine optimization is common to all the methods. The first SEM technique, search engine optimization of the site, requires that the site be sculpted as much as possible to make it acceptable to the search engines. Having the right keyword throughout the site in the required density, and having back links are the requirements for optimizing the site. Right keywords and links attract search engines like magnet.
Next search engine marketing technique is blogging. A blog is a sort of a journal or diary that the writer can steadily update and so far as the contents of the blog are good, readers will again and again come back for more on the topic. However, even for these blogs to get noticed, they must be search engine optimized with the right keywords. As such, though blogging is a different mode of expression, it will serve the purpose of search engine marketing better, if it is optimized to suit the proclivities of search engines.
Article writing is also a very effective technique for search engine marketing as skilled writers can spin words and drive home a point or describe a product. However, because of the method of working of search engines, even the best article will go unnoticed if the search engines do not pick them up. This means that once again, search engine optimization is necessary for even a good article to do its job of search engine marketing.
Pay per click advertising, and paid inclusion, are slightly different from the other methods. Still pay per click will also work as a search engine marketing technique only if the ad is phrased using the correct keywords. The keyword should be good enough for convincing the search engine that it is related to the search query that has been made. In short, optimization with the right keyword is the essence of most forms of search engine marketing.
SEO-SEM Professionals provides all Search Engine Marketing services. Please do visit our site – http://www.seo-sem-professionals.com/ – and contact us for SEO services and Packages.
I am a Microsoft Certified Professional (MCP,MCSD, MCAD.Net,MCSD.Net, MCP-.Net 2.0). I have been conducting Training and Certification Guidance for Microsoft Certifications for the past 8 years. I also own and manage a Web Design and Development Company and a SEO/SEM Company. I also like to write Articles on various subjects.
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Free Website Building and Web 2.0 – an Introduction
Web 2.0 is the Internet’s latest buzz word. But what exactly does it mean? And how what can it do for you? We’re going to take a look at how a free website builder from Webeden.co.uk can help you to get involved with Web 2.0 and use it to make your website even better.
What is Webeden.co.uk?
Webeden.co.uk is a free website building tool that allows you to create your own website from any computer with an internet connection. Making a website with Webeden.co.uk is childs play, but that doesn’t mean that your site will look like a child has designed it! Many top website designers use Webeden.co.uk to build websites for their customers.
What is Web 2.0?
Web 2.0 describes a type of website where the communication between website and visitor is two way. ‘Old’ websites (web 1.0!) were platforms for an individual or company to distribute information to website visitors about a product, service or idea. Web 2.0 allows those website visitors to contribute to the website, whether in the form of leaving comments, posting suggestions, or interacting with other visitors. This contribution by the website visitor is often called ‘user generated content’ or UCG.
How can Webeden.co.uk help me with Web 2.0?
Quite simply, the Webeden.co.uk website builder has hundreds of built in widgets that the website owner can add to their website with a click of the mouse. These widgets let website visitors interact with each other and the website owner. There’s nothing new and exciting about these interactive tools, the key difference is that with webeden.co.uk they can be added to your website by simply clicking on a button, whereas previously you needed to be a technical wizard to install and run them on your website. Here’s some more details about the most common ones.
Chat feature This allows you to instantly answer any questions that your website visitor might have. They can click ‘chat with an advisor’ whereupon a box will appear on their screen. Any question they type into that box is sent immediately to the screen of the website owners – it’s the equivalent of having a shop assistant on hand to answer any question. You, the website owner, can also do the shop assistant thing and ‘prompt’ your visitors by asking if they need any help. Of course, some people find this intrusive in real life, so you can bet they will also find it intrusive when they’re on a website. So use sparingly!
Comment Widget Visitors often don’t want to communicate just to you (the site owner) but want to speak to other visitors to your website. That’s where the comments widget comes in. If your website visitors want to leave a note on your website about any articles, products, or ideas, they can use the comments box. If you want to allow visitors to your website the opportunity to add comments, all you need to do is click ‘add comments widget’ from within your control panel, and then select a place on your website for the widget to be. Build a website with Webeden and watch the comments roll in!
Mail to a friend
This is one of the oldest ideas on the web, a real forerunner of Web 2.0. One of the best ways that you can get recommendations about your site, is by adding a ‘mail to a friend’ feature. Its an opportunity for visitors to your website to directly market your site to their nearest and dearest. And don’t forgot, a personal recommendation is worth ten times that an article or advert. This makes ‘mail to a friend one of the best features you can add to your webeden website. Just click click ‘add’ from your webeden control panel and then select a place for it to go. And that’s it – all done.
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A simple guide to search engine marketing (part one)
Search engine marketing is by far the most efficient and effective way to advertise your business. With over 86% of internet users using Google as their search engine, the need for your business to show on the first page of Google has never been greater.
Many people are unaware of search engine marketing and just take for granted the results that appear when they search for something on a search engine such as Google.
However, search engine marketing seems to defy to current doom and gloom of the recession. Think about this:
“The average Britain spends 164 minutes online everyday, compared with 148 minutes watching TV”
Over half the world’s population now has access to the web and nearly 90% of them find what they’re looking for using search engines. 36% of people think that the result at the top of the first page is the market leader and 80% of people make their choice from first page listings alone. With over 21 billion web pages wanting a first page position how can you get your website on the first page.
This is called search engine marketing and I have listed a few techniques and tips to get you started with optimising your website to rank well on a search engine. Remember that this is a basic guide to help to you on your way.
Link building
First we have to look at how search engines rank a website and decide which order to list them. The simple (very very very simple) version is, Google changed everything the way many search engine rank. The initial creators of Google (Larry Page and Sergey Brin) wanted to create a search engine that could rank a website for quality and list them in order of quality to the user. The way they decided to rank a website was to count how many other websites link to it. If other websites link to it then it must be good. So, essentially links mean votes. Like I said, this is the very simple version and there is so much more to it than this but it is a great place to start as it holds the most importance.
See who links to you and then see who links to your competitors and try to muscle in on some of their action. Simply go to yahoo.co.uk, then in the search box type “link:yourcompetitor.com”. This will bring up a list of websites linking to your competitors website. Then contact them and ask them to link to you too. Don’t be stingy. Make sure you have links going out from your website. Important though that you link to high quality websites, i.e. If your website is a property website, have links to the relevant governing bodies, Wikipedia or the largest property portals. Search engines will see your site as being a good place to get good content. Submit your website to online directories. This can be very boring and takes hours. But once you have had your site accepted in to a directory. You’ll have a link back to your website. Remember. The more the better. Subscribe to forums in your niche. You can include a link in your signature straight to your website. Remember though. Do not spam on a forum. Forum users will not like it and the moderator will probably kick you off. If you use a forum properly though you will find it quite engaging. Read blogs relating to you niche market. This is very educational as well as beneficial for link building. Read the blog then leave a comment about that blog. Don’t forget to include a link to your website though. Just don’t make it too obvious.
Social Media (web2.0)
“Facebook”, “YouTube”, “Flickr”, “Myspace” – These are all social media websites. They provide a means for people from all over the world to join online and share information. The way in which people communicate vary though. “Flickr” allow people to upload photos and share them with other users or even comment on pictures uploaded. “Youtube” allow people to upload videos etc. The number of people visiting these websites to share information is in the millions. So maybe you could use these social communities to spread the word about your website. Social media is a great way to connect with hard to reach people that share the same interests. There are a number of ways to do this.
Make your content interesting enough for people to want to view it. Then,unlike search engine optimisation, change the content often, This will make people want to keep visiting you. Make it easy for people to tag or bookmark your new content. Bookmarking is very fashionable at the moment. The most popular way of doing this is by getting an “addthis” button due to its ease of use, however, there are many buttons available. Use more than just text in your site. Create a video and submit it to a video sharing website like “youtube”, Create a PDF version of your content and create an audio version too. Submit it to appropriate websites. Don’t forget the link back to your site. Blog.Blog.Blog then blog some more. The simple truth is that the majority of internet users love blogs. So do search engines. Create a blog and use it. A lot. Submit it to sites like “technorati.com”. If it is good enough people will link to you and then share and tell others about your writings. Make friends. The social media community, are very social and friendly. They will want to talk to you and ask you questions. Make sure you are polite and take time to answer any messages. Negative feedback spreads faster than positive feedback.
Pay Per Click
This is a method in which you pay to get people to your website. Have you ever done a search on Google and found there are two columns. The Colum on the right is called sponsored links. They are adverts from businesses. They do not pay anything for appearing there but they do pay when you click on the advert (pay per click). This is a very fast way to get people to your website but you do have to pay. I would recommend getting a pay per click company to help here. It will save you a lot of money. However, if you must have ago your self here are some very basic tips.
Budget. Make sure you create a sensible budget and stick to it. Don’t get in to a bidding war. Don’t just rely on pay per click as the be all and end all for your business marketing. PPC is great for promoting specific products and services very quickly but you always have to pay for the result. Analyze your cost per click and cost per acquisition closely. Then compare it to your other marketing activities. See which one works best. Remember that sites such as Google take into account the quality of your website content being marketed more than how much you are bidding. PPC is my favorite part of search engine marketing due mainly to the sheer speed of return on investment BUT make sure it is done properly other wise it can be devastating. Always have two ads running at the same time for each product but with different ad text. Google will use the most successful advert for you and show that advert more often, helping you gain more traffic. Change to poorest performing advert and see if it improves. Keep repeating. This will eventually lead to you having the best possible advert showing.
Search engine optimisation
Remember the two columns we just mentioned. Search engine optimization is the are of optimizing your website enough for Google to rank it on the left hand column. This list is ordered on how relevant your website is. And you don’t have to pay for these listings. Ever noticed how all the big companies appear at the top of the first page. Now we should as “which came first – The chicken or the egg?”. Search engine optimisation is generally split into two categories onsite optimisation and off site optimisation. The first, when done property is very important but it will only get you to the starting line. Offsite optimization is the race itself. A good search engine optimisation campaign should include all the search engine marketing techniques mentioned and when you really get into it you can learn the more advanced techniques. Below are a few basics.
Include your keywords in your domain, title, meta tags. The first thing a search engine spider will read is your domain name. i.e www.yourdomain.com. This doesn’t mean anything to a search engine so ideally use www.yourdomain.com/your-key-words, or even better www.your-key-words.com . Then the next part is your title. Don’t just have “home Page” or “Front Page”. I would have “your domain – your key words”. This also matches the domain name. Then repeat the same in your meta data. And sprinkle it throughout your web page. Keep it readable though. Make each page different. This helps search engines differentiate them and should lead to them indexing each of your pages separately. Get a site map and submit it to major search engines. Don’t pay for this service though. It amazes me that people actually charge for this. Just type into Google “sitemap” and you should be presented with website that will generate you a sitemap for free. Keep going. Older sites generally rank better than new sites. It is believed that older websites must be more reliable. As there is nothing we can do about this just focus your time on other offsite optimisation such as link building, social media optimization and if you just can’t wait, Pay per click. Search engine optimisation is a long term solution but boy is it worth waiting for. Validate your HTML code. Visit “validator.w3.org/ “.This will ensure that web browsers show your website correctly and helps search engine to index your site. There is no point in optimising your website if it doesn’t work properly.
Other useful tips
Get Google analytics. It is one thing having a website but you need to know what people are doing when they are on it. Google analytics is very comprehensive and FREE but it does not report in real time. Woopra however does report in real time. The choice is yours. Before doing anything else you should
