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Search Engine Optimization Website Promotion – Keyword optimization: Long tail Vs Short tail Keywords
Search Engine Optimization Website Promotion – Keyword optimization: Long tail Vs Short tail Keywords
Search Engine Optimization Website Promotion – Keyword optimization: Long tail Vs Short tail Keywords
Did you like my last blog on Search Engine Optimization?
I discussed about Keyword Optimization being one of the most important factor for Website promotion through Search Engine Optimization.
If you somehow missed it, do read it before moving further.
In this blog I will clearly bring out the difference between long tail and short tail keywords and will try to explain how to decide which keyword to use for website promotion.
Basically, there are two kinds of Keywords: Short tail and Long tail Keywords.
What are Long tail and Short tail Keywords?
Broadly speaking, a long tail keyword is a less competitive and niche whereas a short tail keyword is broad and highly competitive. Consider the following example, A short tail keyword would be “Digital camera” while a long term keyword will be “Sony power shot camera”.
Now, you would basically use Long tail keywords like “Sony power shot camera”, only when you specifically know what you want to buy. Wont you? For your ease, consider this example; you will go for “Dell Inspiron-1525 Laptops” only when you know about Inspiron-1525 models otherwise you will just go for “Dell Laptops”. So, what I am trying to say here is there is always a better chance for a visitor to buy a product through a long tail keyword as he already knows about the product. Hence, there is always a better conversion rate associated with long tail keywords.
Remember, lead conversion is like a funnel where lots of traffic gets in but only a few are converted into business, both these categories of keywords lie at different levels of conversion funnel. Another difference is long tail keywords are much less competitive and thus it is relatively easier to get high ranking on SERP(Search Engine Return Pages) for these kind of keywords but at the same time it drives much less traffic.
So, to conclude, getting top rankings by short tail keywords will bring you more traffic but there will be less conversion and the competition will be much more. While getting to the top using long tail would mean less traffic but a more qualified traffic and thus high conversion rates.
Well, that does not mean that you should go for Long tail keywords just because the conversion rate is higher, remember it is the information that you get out of search in the short tail that leads the way to long tail search. To make things clearer, as in above example, you would only go for keyword “Dell Inspiron-1525 Laptops” if you know about them but the question is how would you know about them? By searching “Dell laptops” or “Best Laptops” etc either online or offline (through your friends etc). So, you ought to focus on short tail keywords. Besides they also drive much more traffic and hence are really useful for a long term strategy.
Now, the question that must be popping in your mind will be: how do I as website owner decide which keyword should be aimed at?
Well you should be sensitive to what people search for relating to the product you sell. One of great tools for this is Google Insights for Search and the best thing about it is that it’s FREE, also make use of Google Keyword research tool —–. https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none
Look at what people search for in lines with your products. For example, if you are writing a blog on “Search Engine Optimization”, type it as the keyword in the link provided above and see the broad matches that come up. You should always try to maintain an optimal balance between “the amount of competition” and “the amount of traffic” the keyword draws before deciding to use it.
For a start, I would suggest that it would be better if you aim for a relatively less competitive keyword, once you are relatively experienced, you can switch on to short tail keywords.
Besides, one of the most important things you should keep in mind is the relevance of that particular keyword in context with your blog. For example, if you are providing information on SEO, your target keyword should be “Search Engine Optimization Info/Information” rather than “Search Engine Optimization Certification”.
Hope this clarifies your doubts. Comments feedbacks are welcomed. Stay Connected!
Prakhar Singhal
Info4OnlineMarketing
Entrepreneur, Internet Marketing.
Article from articlesbase.com
www.globalinfo4you.com Ever wonder what SEO is all about. In this video series, Ted Brian gives 5 simple but effective ways to optimize your website so search engines can locate your site. Want to learn how to build a solid foundation with your business? For more information and to gain access of the entire 6 video series to the Online Marketing Definitive Guide, go to http
Search Engine Optimization Website Promotion
Search Engine Optimization Website Promotion
Ready to see your website on top search engine returned pages? Introducing…Search Engine Optimization Website promotion (SEO).
Greetings!
Before we start, Do an exercise- type “Click here” keyword in Google and see the 1st page that pops up. You’ll find Adobe Reader within the top 5 positions, now go to their website and try searching for “Click here” on the whole website..
What do you see? Is there even a single instance where they mentioned “Click here” on the entire webpage? Amazed? Want to know the secret?
Just stay connected and you will get it!
Before moving on, for those of you who don’t know, when we type a particular keyword in Google search box, it shows us two kinds of results;
A). Organic Search results – that essentially depends on how important and useful Google thinks that site is for the keyword typed in. (This is based on certain factors discussed later).
B). Sponsored Results – These are the ads provided by the users.
Now, let me present to you some stats that will give you an idea of the power of SEO; The traffic that the second search result gets is around 20% lower than the first search result. The biggest fall percentage wise is going from search result 10 to 11(moving to second SERP). It sees 150% fall in traffic! 77% of users prefer Organic results over sponsored results while searching and around 67% users prefer Organic search results while purchasing. 50% of SEO campaign saw around 500% ROI, while just 22% of the paid campaigns were able to achieve this figure.
What say? Now suddenly SEO seems important to you, doesn’t it?
There are around 200 factors that can affect your rankings in SERP with Google changing its algorithm like 300-400 times a year. It changed around 500 times in 2009! However the most important factors are as summarized below;
Content Creation: This is the most important factor affecting your search visibility. Google is now giving more importance than ever to your contents. With growing sophistication level of Google search algorithms, (mark it, italicize it, underline it); Content creation is most important factor for any increment in your search visibility.
Your content should be unique and original. Plagiarism is highly penalized by Google.
Keyword Optimization: As the video explains that Google carries on a search for the keywords typed in, the results shown are in order of how your website appears to be relevant to Google for that particular keyword. Remember you are competing with millions of other similar WebPages, so to appear among the top results, you should display the importance of that keyword to your website. How to do this? Simple.
-The keyword density should be optimal around 15-20% for 200-300 words. However DO NOT stuff your content with keywords or Google will mark it as spam. -Underline, Italicize, bold your main keywords from which you hope to be found. -If you upload an image make sure that it should be named as one of your keywords. -The spiders start analyzing the pages from top leftmost word so it is always a good idea to start off with your main keyword. -Choose the keywords carefully don’t just go based on number of search per unit time but do consider the competition involved with the keyword. You can do keyword research on Google AdWords Keyword Tool. (It’s free!). -Use your keyword as your Anchor text. -Add meta tags (meta tags actually appear as snippets on the SERP – refer the 1st figure).
Site Architecture: Recently Google launched a search algorithm known as Caffine. It has improved the search speed manifolds plus now Google lays more emphasis on each and every Webpage of a particular website. So, each page of your website should be well optimized, should be linked with one another and most essentially with pages getting highest amount of traffic.
Thus if you have a page getting high traffic, don’t just rely on that, optimize each and every page of your website. It becomes more important if you are an ecommerce website, while advertising a manufacturers’ product you should modify it so that it appears unique, as amazon is doing. It used to put the exact ad on its deep buried down pages and used to draw a huge traffic to its landing page (Landing page is the page that appears when a potential customer clicks on an advertisement.) but now it has not only started to optimize each and every page but also changes the content as already stated; Plagiarism is highly penalized.
Link Building: This is another very important factor; remember I talked about Adobe getting a high rank in SERP for the keyword “Click here” even when it doesn’t use the word even a single time on their entire webpage. Well, here’s the reason; you must have seen many a times, to read a particular file or to view certain video you need to install Adobe reader or player respectively, the website specifically mentions “To download Click here” and this happens in most of the websites having high page ranks and search visibility themselves, what happens is that they actually link to Adobe through the Anchor text “Click here”.
So, your search visibility depends on the importance of the sites that links you. When a website links you, Google considers it to cast a vote in your favor, greater the importance of the site and greater the number of votes you get, more credible is your website to Google and hence your search visibility increases. WebPages linking to the websites linking you directly also have an impact on your search visibility. Moreover, you should always link the pages of your website with one another.
This was all about SEO, hope you enjoyed it.
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www.homesteadusers.com Optimize a Homestead website photograph without it getting blurry. Tutorial for reducing resolution size, cropping and changing photo to a Jpeg image for Site Builder. How to edit pictures using Gimp free ware. The recommended resolution is seventy two (72) DPI. Optimizing the file sizes.
Web Site Promotion Search Engine Submission Promote your Web
Web Site Promotion Search Engine Submission Promote your Web
Building up traffic to your site means having your site viewed by a lot of internet surfers. It also signifies an increasing potential that you can convert those visitors into definite customers for the product or service that your website offers. There are ways of boosting traffic to your web site such as acquiring the services of a company that provides web site promotion search engine submission promote your web site or you can purchase software that also gives out the same services.
Web site promotion search engine submission promote your web site through employing the services of search engine marketing companies is one approach to augment the visibility of your web site to your target customers. This kind of web promotion requires a budget depending on the rate a certain company presents. Often times they are granting package promos for these services and can give you at least a small amount of savings. However, it is advisable that you must select well from the wide range of search engine marketing firms that are swarming the Net these days.
You can do this by doing a background check for the companies you select before hand and asking out experts or your colleagues about the companies that they can suggest for you. You can also consider the price of the service versus the quality that it provides. An S E M firm promotes a web site through optimization and by also submitting it into the top search engines such as GOOGLE and Yahoo. Don,t be deceived by S E M firms that promise that your site can reach the top ten sites in an instant. Remember that it takes time before a site will accomplish that feat. So it is better if you practice patience and first choose well the company that will perform web site promotion search engine submission promote your web for you.
On the other hand, choosing soft wares for web site promotion search engine submission promote your web is also a complex process to improve the traffic to your web site. This for the reason that a large quantity of different group of soft wares are in the market nowadays and each are catering to dissimilar services. Aside from that each group of soft wares include a number of different brands that will make your selection harder. The thing is that you must ask a credible search engine marketing expert first for the soft wares that will assist your site into the maximum. Here are some examples of these soft wares Web link S E O, Web CEO and W P G. It will be helpful if you do some research first.
Whatever your preference is either you obtain the services of a S E M firm or you will do it on your own web site promotion search engine submission promote your web will be easier if you examine first the needs of your site.
Written by Steve Pavis Did you know 90% of driving FREE traffic to your website is created by 3 major factors? Find out exactly what they are and how easily it is to solve them here [http://blog.onlinemarketingelite.com]
In the last y
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Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you’ve been told. Everyone with a facebook fan page faces the same two problems:
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Article from articlesbase.com
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Custom Facebook Fanpages for Business Promotion
Custom Facebook Fanpages for Business Promotion
Today, social media sites have become a part of human life. There are many such websites, but the site with maximum crowd is Facebook. It is popular all around the world among people speaking different languages. This popularity has made Facebook an ideal place for marketing businesses. The best way promoting a business on Facebook is creating custom Facebook fanpages. Once you get fans, the business details mention on the fan page will also reach the friends of the fans. This means you are successfully advertising products and services offered by you to hundreds and thousands of people across the world. Isn’t this an exciting way of promoting your business?
When you are creating a custom fanpage on Facebook, you can use your company’s logo directly on it. These pages can also have videos, photos, contact forms and links. This fast, inexpensive method of marketing is a boon for small business owners. However, people owning established, large business houses are equally benefited by the fan pages. If you have large selection on your Facebook fan page, you’ll have a longer fan list. By now you know, more fans mean more publicity.
By creating a fanpage, a company can easily have web presence without having any website. Fanpages can be viewed by all. You will not need to be a Facebook account holder. Facebook fanpages are also indexed by search engines like Google, Yahoo, and Bing.
The only disadvantage of using Facebook for business promotion is that the entire procedure is quite time consuming. A business owner may not get enough time to carry out the process of fan page creation. To eradicate this drawback, you can hire a professional having experience in the field of social media and marketing for creating your fanpages. Such service provider can be easily found by performing a systematic online search.
David Masterson is an experienced writer who enjoys writing articles about social networking. He knows about the latest technology and prepares articles so people will know how far the technology has advanced. In this article he wrote about Facebook Fanpages and Facebook Emoticons
Article from articlesbase.com
How to Create Social Networking Income Streams Using Facebook Fanpages
Today, social media sites have become a part of human life. There are many such websites, but the site with maximum crowd is Facebook. It is popular all around the world among people speaking different languages. This popularity has made Facebook an ideal place for marketing businesses. The best way promoting a business on Facebook is creating custom Facebook fanpages. Once you get fans, the business details mention on the fan page will also reach the friends of the fans. This means you are successfully advertising products and services offered by you to hundreds and thousands of people across the world. Isn’t this an exciting way of promoting your business?
When you are creating a custom fanpage on Facebook, you can use your company’s logo directly on it. These pages can also have videos, photos, contact forms and links. This fast, inexpensive method of marketing is a boon for small business owners. However, people owning established, large business houses are equally benefited by the fan pages. If you have large selection on your Facebook fan page, you’ll have a longer fan list. By now you know, more fans mean more publicity.
By creating a fanpage, a company can easily have web presence without having any website. Fanpages can be viewed by all. You will not need to be a Facebook account holder. Facebook fanpages are also indexed by search engines like Google, Yahoo, and Bing.
The only disadvantage of using Facebook for business promotion is that the entire procedure is quite time consuming. A business owner may not get enough time to carry out the process of fan page creation. To eradicate this drawback, you can hire a professional having experience in the field of social media and marketing for creating your fanpages. Such service provider can be easily found by performing a systematic online search.
Facebook recently passed Google as the #1 most visited site on the internet…
So if you are looking to generate traffic, leads and sales from social networking-Facebook is where you need to be. More specifically it is time to consider Facebook Fanpages!
Fanpages give online marketers and online businesses the opportunity to
Optimize Social Marketing
Set-up Social Networking Income Streams
Maximize Social Traffic
Within your company/opportunity page or pages you have the ability to brand yourself and your goods and services by providing valuable related content.
Facebook has in-house widgets such as [FBML] boxes that let the user create html type content and graphics to share your messages. Do a facebook search to access fbml and add it to your new page…it’s all free- Free for Profit that is-Use It!
Business owners and online marketers more and more are setting up fanpages as their top resource to get social networking traffic to generate those leads and sales I mentioned earlier.
Fanpages offer the following content tabs…
Wall
Info
Events
Pictures
Boxes
All available to publicize your brand and gain the exposure you seek
As an example I recently joined another social networking community Aaachoo which is a paid membership site that offers a social networking income opportunity and a forced 3×9 matrix.
The 1st action step I took when I joined Aaachoo was to setup a Facebook Fanpage called Aaachooo… again do a Facebook Search for Aaachoo and it will show up!
In today’s online social marketing landscape not using fanpages would be a major blunder in my opinion. Visit my Aaachooo fanpage to get a sense of the potential and set one up today…
it will be great first step in creating a Social Networking Income Stream!!!
Aaachoo Bless Y.O.U. the #1 Social Networking Income Stream Is Just Launching Here!
To Find the Facebook Aaachooo Fanpage Click and Like Here!
Add me on Skype: ecofuel1
Article from articlesbase.com
Facebook Fanpage Blueprint!
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Question by Densoi: Hi is it possible to change the name of my facebook fanpage to another name?
I changed the name of my business.. is it possible to change the name of the facebook fanpage i created for it to reflect the name of the new business? thanks!
Best answer:
Answer by Irish Grifter
Nope, you’ll have to create a new one or just mention the name change in the Info section.
What do you think? Answer below!
For Free tutorials on How To Customise Your Facebook Fan Page networkmarketingleadsgeneration.blogspot.com Today, you have so many options that it boggles the mind. It is easy to use different social media mediums and not master any. For example, Facebook Fan Pages has so much to offer. With it, you can customise your fan page to how you want it. Yes, even make it look like a website. You can add newsletters, provide special offers, coupons, video, leading your prospects from one place to another. But what’s the reason in using facebook anyway? Creating Facebook Fan Page is free but this shouldnt be the reason why we take the step in creating one. Facebook can become one of the steps to use for building relationships, provide another avenue for your prospects to have an experience, and to reveal your branding reach on the web. If you keep away from pratting about with playing those games. Hahaha. There is one mistake to avoid. Facebook has full control to shut down and close anyones account. It’s not owned by you or me. Instead of putting 100% time on facebook and other mediums such as twitter – focus in making them a process and not the end of all things. By getting your prospects to do some work. By getting them to share to their friends. By leading your prospects right back to your nerve centre blog. That’s your asset you own and have full control. Bear this in mind whenever you use Facebook and any social media tools. Can You Make A Fan Page Look Like A Website? Yes …
Video Rating: 4 / 5
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