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The DVD includes the following videos:
1 – Understanding Quality Clicks Over Quantity
Focusing on clicks that convert is more important than just the concept of getting a high CTR (Click Through Rate). The problem most beginners face is they are taught to use a keyword tool and just start adding tons and tons of keywords into the Adwords keyword list and Walla, some magical conversions will happen. Wrong! Until you stop shooting at an imaginary bulls eye and entering useless keywords, you wil
List Price: $ 49.99
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