by Looking For Fish Tacos At ELI 2006

5 Quick, Easy, And Free Keyword Research Methods

After you choose your niche market the next step is to find out if there is a big enough demand for your product.  Keyword research can be a long tedious process, and there is tons of information on the subject.  For those of us who do not have the patience to go through the painstaking process associated with keyword research, I put together this list of 5 quick, easy, free keyword research methods.

Since the majority people who search for stuff online use Google you will find that most of the tools that I recommend for keyword research are owned by Google.

5 Quick, Easy, and Free Keyword Research Methods

1. Google Adwords Keyword Tool- This is my favorite keyword research tool and also a favorite tool of a lot of marketers.  It is a simple and effective keyword research tool.

All you need to do is enter your primary keyword and this tool will generate a list of related keywords and it also lets you know the amount of montly searches for each of those keywords.

This is valuable information when you are trying to find out the demand for a particular product or niche.

2. Microsoft OCI- This is a keyword research tool created by Microsoft that measures the buying intent of a customer.  The way this keyword research tool works is that when you enter a keyword it will give you a rating from 0.00 to 0.99.

If the commercial intent is high that means that when a person uses that particular keyword to search for something online that there is a high possibility that they are a buyer.

Inversely, If the commercial intent is low, it means that if a person is using that particular keyword to search for something, the chances  that they are looking to buy something are low.

3.Amazon- Most people use Amazon to buy books and other products, but it can also be used as a keyword reaserch tool.

You can search for items on Amazon by looking through the different categories.  Find a category related to your niche and check both the “Best Sellers” list and the “Movers and Shakers” list.

These lists will show you the best selling and hottest items on Amazon.  If people are buying these items on Amazon that is a good sign that you have located a viable niche.

4. Google Insights- This tool allows you to compare the search volume patterns across specific regions, categories, and time zones.

After you realize that there is a good amount of demand for a specific keyword, this keyword research tool will let you do more in depth reasearch by letting you see even more statistics on your keywords.

5.Google Trends- This is a handy keyword research tool that will let you know during what season or time of year a keyword is most popular.

These are just a few of the many keyword research tools out there. I like them because not only are they free, but they give you enough information about your target market so that you will not go into business blindly.

Much Success,

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