Tag Archives: search engine marketing

Search Engine Marketing Specialist

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Whenever we need to find something, it has become a habit to do the search on a search engine. Whether it is some important information or whether it is a retailer you are searching for, it is always the search engine that comes to the rescue. As for website owners, this is a bit of a problem. Most web surfers tend to visit only a couple of websites at the beginning pages of the search engine results. Usually, the sites at the back pages rarely ever get any views. This is where web owners seek the services of a search engine marketing specialist whose job is to improve the visibility of your website on the internet.

A search engine marketing specialist will take on a typical assignment by doing an analysis on what the site’s current position is. It is imperative to know the actual status of where the site is currently standing before taking the next steps towards better visibility on the internet. Once the position of the website is analyzed and fully understood, a search engine marketing specialist will start drawing up the plans for the next step.

Search Engine optimization is often used as one of the most effective methods of search engine marketing. But the strategic placing of keywords is not everything. A good search engine marketing specialist will make sure that they will always try to start the SEO process on the website itself. This is done by editing and adjusting the layout of the website and revising and tightening the content with hopes of better visibility in mind. A well experienced search engine marketing specialist will know that a website’s appearance, quality of the content as well as the placement of the keywords and even the navigation ability are of equal importance to the success of a site on the internet. In the end, more visitors mean more business for any website. Therefore, it is important to make sure that a good search engine marketing specialist is selected to bring more of the right kind of clients in to your website.

A search engine marketing specialist specializes in the research and development of methods to create more visible, popular and genuinely good websites. Rather than pushing a sub standard website to the top of the rankings where the web surfers will complain about it, it is best to start the process from scratch. If you are a new business owner with a website that has just been started, a search engine marketing specialist can definitely help you to rise from obscurity to a level where your website will be visited and loved. It is best to select a search engine marketing specialist with adequate experience in order to guarantee you the best results.

Social networking has an impact on search engine marketing

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Social networking has an impact on search engine marketing

Search engine marketing is starting to be heavily influenced by social networking.

According to new research from Experian Hitwise, social networking websites are grabbing significant amounts of traffic from search engines like Google, Yahoo and Bing. As a result search engine marketing agencies appear to be adopting their search marketing strategies to encompass the relatively new technology. John Merakovsky, a search engine optimisation expert from Experian, told ZDNet: “Social networking visits have consistently exceeded search engine usage.” He said that the trend has been strong in the Asia region since 2007 and it looks like the trend could take off around the globe.

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Experian Asia Pacific’s research showed that social networks in Hong Kong accounted for 16.69 per cent of user visits in the week ending October 23rd. This is compared with just 7.58 per cent for the leading search engines. In Singapore, the numbers were 15.57 per cent and 10.15 per cent respectively. The trend could easily change the face of search engine marketing, which is going to get a more real-time, user interaction focus.

Meanwhile, Steve Hodgkinson, a leading IT analyst with Ovum, told the news provider that social networking is merely the next step in the development of search – which means every SEO Company worth their salt will have to keep abreast of the latest Facebook and Twitter search engine optimisation developments.

“Social search is just a natural evolution of search made possible by the creation of social network databases that are available for exploitation by new forms of search algorithms and social networking dialogue,” Mr Hodgkinson claimed.

Meanwhile, James Roy, senior analyst at China Market Research Group, told ZDNet: “People are realising that information such as music or online videos which their friends like and recommend, are more likely to interest them than what is broadly popular on the Internet or has a high Google ranking.” Microsoft’s online search executive Yusuf Mehdi recently claimed that the integration of social media into its search offering was a major part of its new strategy to personalise search. His comments came as Microsoft signed a lucrative deal with the leading social networking site Facebook.

Mediarun is a search engine marketing company in London providing search engine optimisation, pay per click advertising and social media services to clients with quality traffic.

Article from articlesbase.com