The advent of the Internet significantly shrunk the borders of the world, allowing people from all across the globe to communicate, share information and co-exist in one big community. The Internet has undoubtedly affected the lives of each and every person in all foreseeable aspects, from education, professional life, customs, to ethics and culture. Owing to its extensive growth and reachability, many commercial entities have taken it to the Internet to find new business prospects, expand the market, employee recruitments etc. Marketing is one corporate field in particular, that has profoundly been uplifted simply based on the Internet and it is popularity. Internet marketing refers to reaching out for potential customers with different products and services over the Internet. As the number of Internet based companies continues to rise, so does the number of internet marketing jobs. This is especially because marketing is the driving force behind any corporates success at the hands of customers and the Internet opens all corporates to the widest possible global audience.
internet marketing jobs cover an array of different areas namely, search engine optimization, search engine marketing, banner advertisement websites, email marketing and Web 2.0 strategies. Search engine optimization concerns using Internet technologies and content organization to promote a certain Web site’s ranking in a search engine index. Search engine marketing promotes the visibility of a company’s Web site on a search engine results page. Email marketing uses direct one to one communication between customers via electronic mail to raise awareness of commercial products and services. Because of this wide variety of opportunities all requiring sound technical knowledge as well as marketing skills, internet marketing jobs are found in abundance in almost all corporates today. internet marketing jobs can be found in each managerial pillar, top, middle or bottom. Job titles available in internet marketing jobs are as unique as the field itself. Some of these internet marketing job titles include, content analyst, associate director – Web communications, corporate Web project managers and all the way up to director, vice-president levels.
In the United States, internet marketing jobs generate lucrative sources of income. An Internet marketing specialist would earn around 32000 USD to 51000 USD per annum, while an Internet marketing coordinator would earn up to 43000 USD per annum. Managerial and director positions in internet marketing jobs secure up to 64000 USD and 124000 USD per annum respectively. Pay scales are higher in US cities like San Francisco, California, New York, Boston, Chicago and Miami.
All seekers of internet marketing jobs must possess excellent communication skills. Additionally a fair amount of computer science and Internet technologies knowledge are also required. Soft skills like analytical skills, organizational skills and creativity would also be beneficial for internet marketing jobs.
