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SEO Web Design Secrets: Search Engine Optimization Tips For Beginners
SEO Web Design Secrets: Search Engine Optimization Tips For Beginners
SEO web design is a skill that can be learned, though most search engine optimization for beginners courses dwell too much on linking strategy as opposed to web site design per se. There are many ways for most normal people to get an improved search engine ranking, and secure a high search engine listing, and while linking is important, good on-site SEO is also necessary.
Although it might not seem like it, getting a good listing on Google or any of the other search engines is not as difficult as many like to claim. There are rules to follow, and if you play the game properly then the outcome should be in your favour. The tips provided in this article are not really secrets as such; although many people offer to divulge marvelous secrets to you, all they are giving you is stuff that people have been using for years.
So you won’t get any secrets here. I have nothing hidden away that I don’t want anybody to know, and if I had I wouldn’t tell you about it! Would you? If you had some secrets that were so valuable that they were making you money, would you give them away free in an article like this one? Of course you wouldn’t!
So here are my not-so-secret tips on getting a good listing in Google and improving your search engine ranking. You likely know a fair bit about meta tags, and have been informed that most are not used by search engines. Well let me tell you something. If you ‘Google’ Article Services you will finds my website right at the top in the #1 position for that keyword. Check the description that Google provides right under the title: that is exactly as it is in the ‘Description’ tag that I have on the site. So don’t let anybody tell you that Google don’t use the Description tag, because they do. So do Ask and MSN (now Live Search), and Yahoo also uses it, but not the whole thing exactly as written.
The Keyword tag is another matter. Google aren’t interested in what you tell them the keywords are: they decide the relevance of the page themselves from the text and Alt tags on the page. Google no longer need keyword repetition to understand what you are writing about: they have the LSI algorithm now, that will determine the meaning of your page from the character strings it contains. The algorithm is programmed to calculate a relevance factor from the vocabulary you use in relation to the rest of the vocabulary on the page. However, back to SEO web design, and some search engine optimization tips for beginners.
In addition to the Description meta tag, the HTML tags you should use are:
1. The Keywords meta tag. Although little used it only takes a second to put in, and does no harm. There is evidence that some search engines might use it. The rest of the meta tags are pointless.
2. The TITLE tag. This is the title of your web page, and should contain the primary keyword for the page. Each page should be written round one primary keyword that relates to the subject of your website or niche.
For example, if your niche is costume jewelry, the primary keyword for your home page would be ‘costume jewelry’. You could then have a number of ‘silos’ with a main page title each. The title of one main silo page could be ‘simulated diamonds’ and the first page title of that silo could be ‘garnets’. All of these are the primary keywords for their respective pages. Another silo could be ‘colored gem stones’, with that as the primary keyword for the main silo page, and that for your first sub-page in that silo could be ‘citrine’. And so on.
Each page must have one primary keyword, and it should be included in the Title tag for that page. The Title tag does not appear in the body of the article, but in the HTML between the two HEAD tags in your html.
3. The H tag. These are heading tags, with H1 being the most important. The heading for each main section in your page should be contained within H1 tags, and many pages have only the one set of such tags. Subheadings, containing secondary keywords, should be contained within H2 tags, and so on. Thus, in the example above, the heading or your garnets silo could be could be ‘Garnets in Costume Jewelry’ in H1 tags.
After an introduction to garnets, you could then have an H2 heading containing ‘The Source of Garnets: Where Garnets Come From’, then another passage of text headed ‘How Garnets are Cut for Costume Jewelry’, again held in H2 tags.
4. The ALT attribute. Use ‘Alt = ‘ within the Img tags of your images and graphics. This lets the search engines know what the graphic is about: search engines do not read graphics, and the Alt attribute offers you the chance to use your graphics meaningfully with respect to SEO web design.
TEXT FORMATTING
That’s all you have to worry about regarding the HTML tags. You text formatting can be used to emphasize to search engines what the important text on your page is. Thus, if you use bold text, underscoring or italics, they indicate the important words and phrases. Thus, use the STRONG and U html tags in your heading.
WRITE NATURALLY
Don’t worry too much about your keyword density (KD), other than having to much. Too high a KD could harm you if Google thinks you are making unnecessary use of them. Write naturally for human readers, and not robots. If your text reads well and makes it clear what the subject of the passage is about, then you will be fine. In my writing I ignore the concept of KD altogether. I use my keywords as indicated above, and also in the first and last 100 characters on the page (or at least in the last paragraph somewhere).
Good SEO web design is not keyword fixated, but contains good contextually related vocabulary that the LSI algorithm can use to target the relevance of the page to the search term being used by somebody using the search engine to find information. That’s all a keyword is: a term used by somebody looking for information. If you cannot work without a target KD, then I would go for a max of 1% with plenty associated vocabulary, synonyms. Related terms, etc.
Thus, if you are writing a 400 word article on the keyword ‘losing weight’, use these words four times, not twelve (1% not 3%)
None of these are web design secrets, and I doubt if there are any such secrets left any more. I suppose the only thing even approaching a secret here is that my description meta tag is copied exactly by Google in the listing for my #1 placed website. That allows you to determine how Google users see the description of your site in the listing.
I have several more SEO web design tips to offer, but these will be the subject of another article. In the meantime if you implement these search engine optimization tips for beginners, then you should soon see an improvement in your website’s search engine ranking.
If you want more SEO web design tips, you will find Part 2 of this article with more search engine optimization tips for beginners on Seocious Tips 2 along with a free gift for everybody from me, Pete Nisbet of SEOcious.
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Search Engines Revealed – Finally everything there is to know about Search Engines and everything there is to know about making money from them, laid out with ease!
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Four Levels of Search Engine Marketing
Four Levels of Search Engine Marketing
The basic idea of search engine is people can browse the web site/homepage to find out the information they needs throughout the search engine.
When some people introduce the search engine strategy,it is generally thought that the main objective of search engine optimization are two levels:
1:Search engine indexed
2:Position forward in the search results
This is general knowledge.Most network engineer and professional services also set the goal of the search engines are basically at this level.
However, judging from the actual situation, just make the search engine indexed and position forward in the search results are not enough.
It is only two basic goals in search engine marketing strategy.It can not guarantee those visitors into customers or potential customers,therefore, we should also have some other capacity.
It is using search engine marketing to achieve the goal of four levels:
1:Search engine indexed
2:Position forward in the search results
3:Increase visitors click rate
4:Conversion visitors to customers
In this four levels,the previous three can be interpreted as a search engine marketing process,conversion visitors to customers is our goal.
In general search engine optimization,website design through title, Meta label and so on,usually the previous two primary goals can be achieved.
In order to achieve high-level goals,we still need to further optimize the design of the website,keywords selection,link popularity,And some knowledge in web site design and promotion.
James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com
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Best Ideas on Keyword Research
Best Ideas on Keyword Research
I am not sure how lengthy you have got been desirous about seo however I’m sure that you have got already heard of the necessary of keyword research. You see, each web optimization marketing campaign is simply nearly as good because the analysis behind it.
Irrespective of how a lot hyperlink building you do, or how well you optimize your website – if you’re focusing on the mistaken key phrases, then you are not going to obtain the outcomes that you simply expect.
That’s the reason there was a current inflow is keyword research packages that are aimed at helping you optimize your research so that you’re not solely taking pictures for keywords that are getting day by day search engine traffic – but they are additionally looking to do what you are promoting.
Web entrepreneurs love these programs as a result of they permit them to seek out niches which might be searching for merchandise – this allows the entrepreneurs to spend more time on product creation as a substitute of keyword research.
In all probability the most nicely-liked key phrase research program in the marketplace in the imply time is a piece of software referred to as Market Samurai.
A lot more than only a key phrase analysis program, this software program helps you find the appropriate key phrases, enables you to monitor your ranking for those keywords within the search engines. It additionally helps you discover content that you need to use and how one can monetize the site visitors that you will receive.
Market Samurai really is the one software that you simply want with regards to web site promotion – however it comes at a price. Normally the software program is over $ a hundred and forty (which places it out of range for lots of internet advertising inexperienced persons, but I’ve found a way for you to access Market Samurai, strive it out and see if it best for you and then buy it for just $ ninety seven! Appears like a very good deal would not it?
The team behind the software program are type sufficient to permit us to download Market Samurai and use it freed from cost (with no limitations) for 12 days. What this does is it means that you can see if the software program is a perfect fit to your search engine optimization strategy.
Construct into the trial is a reduction that enables you a 35% discount on the value of the software program – if you buy the software program inside 6 days of downloading the trial version. There’s additionally a smaller low cost if you purchase Market Samurai between days 7-12 of the trial.
Ensure you learn this sincere Market Samurai assessment before you download your trial and make probably the most of the 35% off Market Samurai discount.
If you are in the enterprise of internet advertising and you are regularly doing keyword research to find hot niche markets you then’ll be acquainted with Google Key phrases and Wordtracker.
A fledgling Australian business has launched an amazingly versatile keyword research tool that is all of that and but, so very far more too. I’m referring to Market Samurai, possibly essentially the most superior keyword research instrument to hit the web advertising world.
Initially I trialled this software for 30 days with a healthy dose of skepticism as surely it could not be pretty a lot as good because it claimed to be! I trialled some research in a couple of key phrase areas in niches I assumed have been price exploring. Initially I have to confess I used to be confused why the search data wasn’t remotely similar to what Google was telling me however then I noticed (fortunately pretty rapidly) that the key phrase search statistics which Market Samurai states are DAILY figures, not month-to-month!
Having realized that I then arrange a couple of campaigns and began to explore simply what this software can do. I rapidly discovered that along with simple keyword analysis it also allowed me to store for another time the research I had been undertaking. Sensible within the extreme. If you haven’t acquired time to complete up, simply come again to it later. Now I realise there are different systems which supply this and more, however look ahead to the remainder of the unimaginable capabilities of Market Samurai.
It additionally enables you to observe the rank of your site once established and importantly, provides a device to analyze your prime ten opponents in the search engine optimization rankings as a method to see what they’re doing that you just perhaps are not. As quickly as you’ve determined that a specific area of interest or sub area of interest is worth pursuing and you are occupied with starting up a web site, with the push of a button it’ll go and discover out what domains can be found inside the niche. The checklist that it then produces are the best of the very best out there names.
The next superb factor it’ll do your you at the push of a button is go and find relevant articles and content for you in your area of interest topic and further, it’ll even go and find very quickly products in the area which you may need to market as an affiliate. I’m guessing that by now you’re thinking that is unbelievable and that these options alone could be sufficient for most people to be getting out their credit cards or rushing to their PayPal page but incredibly, there’s more!
Market Samurai will also manage your AdWords campaigns for you (that’s after working out one of the best key phrases to target in your campaigns) and it will get your arms on prime quality backlinks to your web page to promote site visitors to your site.
All of this should price 1000’s, proper? Wrong. To get the basic bundle which is going to be completely satisfactory for most of us fledgling marketers on the web you’ll pay less than 0 Australian. There is a platinum model for round 0 but for the likes of your average internet marketer this research software has all of it and will be a valuable addition to your tool kit. For these who’re anything like me, you may end up using it as much if no more than Google Keywords.
I can only extremely advocate that readers take a glance at Market Samurai, strive the free 30 day trial and make your minds up for yourselves or, in case you are convinced skip that step and purchase it now. You won’t remorse it.
This article will allow you to understand what your readers are trying to find and how one can get ideas on what to base your content material on utilizing the Market Samurai Keyword Analysis Tool. Practice makes perfect so the keyword instrument might help to a degree, you want to have the option to observe creating a lot of articles/blog posts to refine this potentially new talent and compete against the seasonal internet marketers.
To start with, you’ll want to start with a minimum of ten to twenty key phrases that your potential customers can be trying to find when on-line searching for a product or service like the one you must offer. This is a necessary step you could have to base all of your content creation on.
The Market Samurai Key phrase Evaluation Device has a section referred to as ‘Find Content material’. By selecting this tab and offering your potential key phrases you may create a list of probably the most highest-rating articles from a quantity of completely different directories relating to these key phrases to review.
After accessing the most popular articles for their relevance and overall message you may then resolve whether the key phrases you could have chosen is still relevant to your business.
The articles that have appeared within the checklist when positioned in the appropriate order point out the most popular articles and blog posts for the keywords selected.
Pay consideration to each particular person’s writing model for the next:
– Was the topic actually interesting and relevant which gave you extra of a have to continue to learn extra?
– Was the headline and physique of the content material relevant?
– Was the article simple to read?
– Was the headline fascinating?
What was the question or theme that was raised within the article/blog?
This is a smart way of understanding the method you want to form your individual writing style by seeing what works properly and never so well for others. Articles are standard because its answering questions that persons are looking for. Never copy another person’s article. This isn’t the purpose of this article, it’s about understanding what data they shared that created such a response of their readers.
Write down 5 widespread themes that have been reflected in the prime ten listed articles as questions or considerations that the reader should have had to be trying to find these sorts of articles.
What is your opinion on these five themes? Do you are feeling you’ll have the ability to create an article primarily based by yourself response? If not, do some more research, investigate this additional and then create your personal articles based in your opinion on what may assist the reader by the solution you probably can supply by method of the content you create.
What’s the purpose of doing this?
To spark an article sequence primarily based on questions/considerations your potential prospects are in search of, highlighting your ideas and opinions that will assist you make a mark in your brand. If you can use the keyword instrument to assist create collection of articles you should have a list of relevant, original and in style articles to prove you a frontrunner and expert.
What on this planet qualifies me to offer a keyword research software evaluate? Ummm, to be fairly sincere–it is not so much about shining expertise as it’s a mix of
Keyword Research Tools And Search Engine Optimization
Keyword Research Tools And Search Engine Optimization
If you want your site to be found when people search in Google and the other search engines, then you need to optimize your website for the keywords people actually search for. Keyword research is thus a huge part of what search engine optimization (SEO) is all about.
First, you want to be sure that your website and the pages on it are built around the best keywords for your website. Especially, you want to be sure that your keywords appear in the meta title tags, heading tags such as H1 and H2 tags, and sprinkled around your site. This is called on page search engine optimization.
Next, you want to do off page search engine optimization. You need to get as many inbound links to your website and the pages in it as possible. But not just any links – you want to try to get the anchor text (the text of the link) to use your keywords and variations of your keywords. Why? This indicates to Google and the other search engines that other sites think your website is a good resource for information on that topic.
This really sums up basic SEO in a nutshell. But then the question is: how can you know what keywords people search for, and which ones are best for your website?
This critical need has driven the creation of many online marketing tools and services for keyword research, including popular sites like Wordtracker and Keyword Discovery. But did you know that there is another keyword research tool that has two huge advantages over Wordtracker and Keyword Discovery?
What is it, you ask? The Google AdWords Keyword Tool. It’s two huge advantages are:
1. It uses Google’s database of actual search data rather than data from meta search engines that are rarely used.
Google dominates the search engine market big time, so this is a huge advantage in making sure your keyword research results are as useful as possible.
2. It’s free.
Wordtracker and Keyword Discovery are both paid keyword research tools, but Google provides their tool freely even if you are not an AdWords advertiser.
If you want to know what Google thinks the most profitable keywords are, this is the keyword research tool for you. Whether you want to estimate competition for PPC ads or get an idea of the number of monthly global or local searches, this tool will tell you.
Mike Adams is the owner of Timberway.com. Visit Timberway.com to find more of the best online marketing tools for creating money making websites.
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