Tag Archives: search engine optimization

Why You Need SEO Or Search Engine Optimization For Your Business

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Why You Need SEO Or Search Engine Optimization For Your Business

If you are a business owner you would want people to buy your products and services. In order to do that, you want people to find your business in the first place. The best way to achieve this is to rank high in the search engines results – the process is known as search engine optimization.

When people are looking for something, they go to the web and type a word or phrase in the search engines – like in Google and Yahoo. After hitting the return key, the search engine displays all the related information relevant to the search key. The rank is displayed according to the search engines secret formula. While the algorithm remains undisclosed, it is widely known that a good content with search engine optimization in mind usually will rank the highest. Simply put, write a good content with a goal of ranking a particular keyword or phrase high in the results page.

For instance, if you want to rank high for the keyword “cure for the common cold” then you could write an article for that topic. Do not forget to include that phrase in the title and repeat it several times in the body of your article.  A good title would be “Five Ways To Cure For The Common Cold”. Consequently, if someone searches for “cure for the common cold” then your article will have a better chance to be displayed in the results page.

Whether you are writing for an article, blog, social bookmarking pages or just creating websites, search engine optimization should be considered.  The bottom line is if the search engine does not know how to handle your article, you will not get any positive results. Having said that, it is therefore important to take the above tips seriously.
One word of caution though remains when creating articles is not to be carried away. You still need to create a good, quality and solid content that people actually would want to read. Otherwise, they will leave your page as quickly as they have arrived.

Avoid over stuffing your articles with your targeted keywords and phrases. This will definitely hurt the readability of your content and has the potential of damaging your search engine ranking as well.  

Search engine optimization can make or break your site. If you want to get more visitors, you would want to play according to their rules.

Many top marketers use our professional SEO article writing service to promote their websites. Try us today!

Article from articlesbase.com

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Search Engine Optimization: An Hour a Day

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Search Engine Optimization: An Hour a Day

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Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web design

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Optimizing Websites for Search Engines

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Optimizing Websites for Search Engines

Optimizing websites for search engines is chiefly aimed at improving the quality and volume of traffic to a website. Website professionals, including designers and copywriters, create professional websites to promote your services and products. With minimum investment, you can attain maximum exposure for your sites.

Search Engine Marketing Features

If you wish to get your site noticed, it is ideal to opt for service providers who follow all the guidelines of SEO marketing. Website analysis is the foremost step in this process. Further processes will be carried out with the aid of various SEO tools including search result ranking, link popularity tool, Meta tag generator and keyword suggestion tool. Keywords are one of the most important factors that will spotlight your content and lead targeted customers to your site.

However, stuffing pages with irrelevant or excessive keywords may reduce the flow of traffic to your site. In addition, irrelevant URLs, web pages encrypted with SSL protocols and broken links may also reduce the visibility of your sites in the search engines.

Find Efficient SEO Companies

While opting for SEO services, you should consider a company which provides quality services in an ethical manner. There are many companies that provide services that are affordable even for small businesses. Along with website promotion services, some of them provide website maintenance and redesigning services too. Planning, designing, marketing services, reporting and submission will be provided under one roof with the help of professionals specialized in different fields including copywriters, programmers and web designers.

Benefits of Optimizing Websites for Search Engines

Nowadays, business firms rely heavily on SEO services due to the additional benefits these bring to their businesses. Some of the advantages of SEO services include

• Help to attract more visitors
• Enable you to stay ahead of the competition
• Affordable
• Rapid improvement in business
• Improve your website popularity

Website Search Engine Optimization – Viral SEO Services is a leading SEO company based in the US, offering range of services such as website design, logo design, search engine optimization, website redesign and more.

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Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO

Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can creat

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Search Engine Optimization is an integral part of Search Engine Marketing

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Search Engine Optimization is an integral part of Search Engine Marketing

The dividing line between the descriptions ‘search engine marketing‘ and ‘search engine optimization’ is not sharp and clear cut. The latter is in fact a form of the former and the former cannot exist without the latter. The two expressions are like conjoined twins who are different and same at the same time.

search engine marketing, commonly known as SEM, is the marketing of web sites to get them a sought-after place in the results that search engines spew forth in answer to every customer query. Different online and offline marketing tactics are used to grab this right place in the search engine results, known as search engine ranking. The more common of these online search engine marketing methods are search engine optimization of the site, blogging, article writing, pay per click advertising, and paid inclusion.

While each of these search engine marketing methods is different in its own way, search engine optimization is common to all the methods. The first SEM technique, search engine optimization of the site, requires that the site be sculpted as much as possible to make it acceptable to the search engines. Having the right keyword throughout the site in the required density, and having back links are the requirements for optimizing the site. Right keywords and links attract search engines like magnet.

Next search engine marketing technique is blogging. A blog is a sort of a journal or diary that the writer can steadily update and so far as the contents of the blog are good, readers will again and again come back for more on the topic. However, even for these blogs to get noticed, they must be search engine optimized with the right keywords. As such, though blogging is a different mode of expression, it will serve the purpose of search engine marketing better, if it is optimized to suit the proclivities of search engines.

Article writing is also a very effective technique for search engine marketing as skilled writers can spin words and drive home a point or describe a product. However, because of the method of working of search engines, even the best article will go unnoticed if the search engines do not pick them up. This means that once again, search engine optimization is necessary for even a good article to do its job of search engine marketing.

Pay per click advertising, and paid inclusion, are slightly different from the other methods. Still pay per click will also work as a search engine marketing technique only if the ad is phrased using the correct keywords. The keyword should be good enough for convincing the search engine that it is related to the search query that has been made. In short, optimization with the right keyword is the essence of most forms of search engine marketing.

SEO-SEM Professionals provides all Search Engine Marketing services. Please do visit our site – http://www.seo-sem-professionals.com/ – and contact us for SEO services and Packages.

I am a Microsoft Certified Professional (MCP,MCSD, MCAD.Net,MCSD.Net, MCP-.Net 2.0). I have been conducting Training and Certification Guidance for Microsoft Certifications for the past 8 years. I also own and manage a Web Design and Development Company and a SEO/SEM Company. I also like to write Articles on various subjects.

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Most Common Mistakes When It Comes to Positioning A Site In Search Engine

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Most Common Mistakes When It Comes to Positioning A Site In Search Engine

Copyright (c) 2010 Luie De Von

Every internet marketer aims the top spot in search engine rankings. However, not everyone is good enough to get there. As a marketer, how can you make sure that you’re taking the right steps of search engine optimization? Here are top ten search engine positioning mistakes that online marketers must avoid:

1) Choosing the wrong target keywords. Target keywords are so important in SEO. Without keywords, you’ll have a hard time rising from the competition. If your content doesn’t contain keywords, how would engines be able to find you?

2) Placing your keywords only in the Meta Keywords Tag. Search engines today do not just rely on meta keyword tags in indexing web pages. Thus, placing your keywords in your meta tags alone will not get you a higher page rank. Placing your keywords in your content, page title, url and the links on your site is one way to get better results.

3) Keyword stuffing. Some people think that using too many keywords in their articles would help so that search engines can pick up their page easily. On the contrary, over using keywords can actually give your page a bad impression from respected engines.

4) Creating different web pages for every search engine. Some webmasters think this an effective seo tactic. However, this method isn’t just time-consuming and complex, it also does not make any difference at all. You may submit the same page of your site to different search engines using the same keywords and still get the ranking you aim.

5) Including hidden keywords in your pages. This has been an old “black hat” technique. Hiding keywords in your page by using the same text color as your background color do not fool search engines anymore. It can only get your site penalized or banned.

6) Photos or images outnumber your pages. Keep in mind that engines cannot understand images or flash codes. It can only read text. If your pages has a lot of pictures in it but lack in text content, search engines will not pick you.

7) Using frames incorrectly on your pages. Another coding that search engines cannot pick up are frames. For this reason, web marketers make some tweaking on their HTML codes whenever they need to use frames on their pages.

8) Relying on automatic submission tools. Submitting to engines and directories can be a tedious work that’s why marketers may rely on submission tools to do the task automatically. However, manually submitted pages are preferred by most search engines than automated one so it is really worth spending time on.

9) Overloading your daily submissions. Ideally, you should only submit one page of your site in a day. Don’t confuse them by submitting too many pages from the same source.

10) Focusing only in SEO. Optimizing your website is really an important factor in online marketing. But don’t forget that SEO isn’t the only element in the success of your business. Don’t forget to pay attention to the quality of your products and services, the management of your business, to take care of your existing customers, and not to overlook the value of offline marketing as well.

Luie De Von is a marketing consultant with Easy Postcard Marketing and has been providing consumers and business owners with marketing strategies. For years, he has helped businesses to have more and growing clients through Marketing Postcard.

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SEO Made Easy: What you need to know about Search Engine Optimization
Now you can get your site listed on the first page of Google for all your top key words. It is not that difficult. You just need to know exactly what to do. And I will show you!
SEO Made Easy: What you need to know about Search Engine Optimization

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