Google Search Engine Optimization – Sneaky Tip Revealed
Google Search Engine Optimization is considered by many as a mysterious thing. In this article I will discuss the obvious and not so obvious factors that affect search engine ranking and optimization.
So let me start by discussing the obvious factors to ensure we understand the basics of SEO. As you may already know, web site search engine optimization involves on-page and off-page SEO.
On page SEO:
Having keywords in your page title, description as well as URL.
You should also create the keywords meta tag with the main keywords you want to target. The next step should be to create some back links from other websites to specific pages of your website. The keyword you use for your anchor text (the word you link from) should be your keyword or a word associated to your keyword phrase.
If you consistently follow these steps Google will understand exactly what your site is about and will start to rank you for your chosen keywords. However, this is only the beginning of the google search engine optimization process. Once you have established strong SEO base using on page SEO you should then proceed to work on off page SEO tactics.
Off page SEO:
Your off page SEO strategy should focus on building as many quality back links as you can to your web site, preferably from webpages that are PR4 or higher.
Ensure that you use the same Keyword phrase or associated keyword in your anchor text – the word you use to link from. Ensure that the links point not only to your home page but also the inner pages of your website as this is a more natural linking structure and won’t cause any alarm with Google.
All of these factors contribute collectively to influence google search engine optimization and these are generally the factors that most consider to be the only factors that affect SEO. However, there is one last and often overlooked factor that decides if all of the above work produces results, and produces results fast.
Indexing the linking pages:
This is extremely important as it is only when your linked pages get indexed by Google that the links will have any effect on your Google search engine ranking.
The simplest way to get these pages indexed is by submitting them to pinging services such as Pingoat or Pingomatic. You may also want to place a link to these pages on various web 2.0 sites or write blog entries at places like Tumblr or link to them from Squidoo or Hub Pages. All of these services get indexed by Google daily.
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Here’s a fact for you, 85 to 95% of websites are found through a search engine. You may have the most incredible website on the Internet, but it will receive little or no traffic without search engine visibility and ranking. Can you imagine a billboard in the Sahara desert? Who sees it?
So, how will searchers find your website? What types of search engines could they use?
Search engines fall into two categories. The first is referred to as natural, organic or standard. The second is called pay-per-click, paid inclusion or paid placement.
Natural, organic and standard are interchangeable terms describing a search engine that bases its search rankings on a ranking algorithm. The algorithms involve a number of criteria and parameters, all relating to the content of the website, the website’s size, the number of incoming links to the website, and the content’s relevancy. You will hear terms such as keyword relevancy and keyword density to describe various components of the algorithms.
For the standard search engines, you, your webmaster or hired search engine optimization specialist could spend considerable time optimizing your website to achieve top rankings. The goal is for your website to appear on the first or second page of the search engines’ results when your target user searches keywords or keyword phrases.
The good news is rankings on standard search engines are free. The downside is the tremendous amount of time and effort required to achieve exceptional search engine rankings. Let’s confess to each other that top rankings on standard search engines can be tough and timely to achieve!
The interchangeable terms pay-per-click, paid inclusion or paid placement describe a search engine that bases its search rankings on a “bid for position” basis. Simply stated, you “bid” a price to be in a specific position of the search rankings for a particular search keyword or keyword phrase. For example, the #1 position on the search phrase “pay per click” recently required a bid of .55 per click, whereas the 15th position required only a bid of 55 cents. As a result, your differential website advertising costs between position #1 and #15 can be considerable.
With pay-per-click search engines, your ability to bid high can dramatically impact your website’s search engine ranking when the search results display website domain names or URL’s for the search keyword or keyword phrase. The benefit is your website gains visibility with the searcher, but you are not charged the pay-per-click “bid” until a searcher actually clicks on your website domain name or URL displayed in the search engine results. The selection of your website in the search engine results is called a click-through.
In general, click-through rates range from 1% to 5% of the number of impressions. What is all of this? A click is when a searcher selects or “clicks” your pay-per-click ad. An impression is one display of your pay-per-click ad on the search engine results. So, the click-through rate is a measure of the total number of ad clicks versus the total number of impressions in a period of time:
Click-Through Rate % = Total Number of Ad Clicks / Total Number of Ad Impressions * 100
Let’s do the math for our #1 position bid of .55 per click. In September, 2004 there were 21,535 searches for “pay per click.” First, let’s assume a 1% click-through rate. The top bidder spent 4.49 (21,535 * 1% * .55). Now, at a 5% click-through rate the top bidder spent ,822.45 (21,535 * 5% * .55). Budgeting and controlling marketing expenses with such a broad range of potential costs could be tough. Plus, such costs could be the tip of the iceberg. We still must consider derivatives of the keyword or keyword phrase. So, was being #1 worthwhile? That depends on your website’s cost per visitor, conversion rate and profit margin of your product or service.
From what we’ve covered so far, you should realize you can achieve a top or high ranking through the pay-per-click search engine. But, a high ranking will cost money and these costs can be volatile. Meanwhile, the standard search engine remains free.
However, pay-per-click offers one significant advantage. It enables you to achieve website visibility with a high ranking instantaneously or overnight. If you want to draw traffic to your website fast for any reason, pay-per-click can make that happen. Remember, maximizing the standard search engine process takes time!
Let’s summarize the pros and cons of pay-per-click marketing:
Pros
* Improves your website’s ranking and traffic quickly. * Tests the marketability of your product or service swiftly. * Determines the ability of your web site to convert visitors to a call to action or make a purchase promptly. * Identifies which keyword phrases will provide the best conversion rate rapidly. * Provides complete control of the search engine campaign, both position and cost.
Cons
* Cost
Many individuals criticize pay-per-click because of the costs involved. But, have you really thought about the cost issue? Unless you or someone in your organization has expertise in search engine optimization, you’ll probably pay several thousand dollars in fees to a search engine optimization specialist to improve and optimize your website to achieve higher rankings in the standard search engines. So, my question to you is. Are the standard search engine rankings really free?
At the end of the standard versus pay-per-click search engine debate, it’s like the old saying, “There is no such thing as a free lunch.” Or, it’s like the old commercial, “You can pay me now or you can pay me later.” The reality of the debate is you must evaluate your specific website situation and utilize the search engine approach that maximizes your website promotion goals and investment.
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If you’re one of the thousands upon thousands of people who own a website, and if you’re asking yourself, “How to generate traffic to my website?”, then this article is for you. Here you’ll find a simple piece of information that could transform your site and turn it into a money-making machine.
These days, you can find countless articles that talk about the different Internet marketing methods and tools, perhaps in an attempt to answer the same question (How to generate traffic to my website?), that site owners choose to use in order to boost the sales power of their site. Among all these Internet marketing methods and tools, only one practice truly stands out: search engine optimization. If you want to know how to generate traffic to my website, this is the answer you’ve been waiting for. With search engine optimization, you can increase your site’s traffic and yield better readership, which in turn translates into better income over the Internet.
Search engine optimization basically promotes organic, algorithmic, or natural search results. One of its main objectives is to tear down the crippling barriers that hamper the indexing activities of search engines. Changes to your site’s html source-code must be employed, and it’s content and keyword specificity must be improved in order to satisfy the question, “How to generate traffic to my website.”
If you find difficulty on this tip on how to generate traffic to my website, you can turn to search engine optimizers. These people can perform search engine optimization tactics for your site (usually for a fee), allowing you to relax as you wait for the results to come in.
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Question by Fred: What would you recommend I do to generate more traffic to my web site?
I’m getting into the habit of blogging on leadership, self improvement, and basically anything that is positive and helps people think better about themselves. What advise can you give that would help generate more traffic and get people participating in the postings?
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Make sure you have certain keywords or phrases you want to target. Use the Google Keyword Tool to find some keywords that aren’t overly competitive and try to target your content around those phrases.
Remember that Content is King, and there is NO replacement for high-end, authoritative content.
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Why People Buy Targeted Web Site Traffic – And Why You Should Too
Think you need to buy targeted web site traffic? More and more people are looking into expired domains as a way of getting targeted web site traffic. If you have an online business, one of the first obstacles that you need to overcome is the issue of web traffic. No matter how many discounts, promos, and other online marketing techniques you use for your website, the fact is that you will not make a sell unless people enter your site and browse your goods. For you to be able to do this, you have to aggressively market your site by creating link wheels and through search engine optimization. A trick that many ingenious online marketers are using, however, is to buy targeted web site traffic. Here is how it works.
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With internet users redirected to your site, you will gain higher hits. With higher hits, your products and services which are marketed through the web, will have greater chances of succeeding. Whatever happens, however, be sure that you have other mechanisms for ensuring web traffic. Some of these include page rank optimization, search engine optimization, and other internet marketing strategies that are aimed at increasing your web site’s traffic.
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Search Engine Marketing, To Sem Or Not To Sem, Websites In Kelowna
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