Tag Archives: search engine optimization

Search Engine Optimization Tips

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Search Engine Optimization Tips

Once you have your website uploaded to your webhost, you will want to submit it to the major search engines Google, Yahoo, and Bing.  To make sure that you maximize your exposure on these search engines, there are certain things that you need to keep in mind for search engine optimization (SEO).

 When building a website, there are certain metatags that are created that the search engines see but are not necessarily apparent to the visitor to the site.  The first thing is the title of the webpage.  Make sure that your title describes the webpage.  For example, the title of my blog is Meri Howard’s Guide to Building a Strong Profitable Internet Business.  The title appears in the top of your browser.  It appears as the description on the page at the bottom of your computer screen. If you have more than one web page open, it appears as the description of the webpage so a person can easily go between web pages based on the title.  It also appears as the title of the webpage when you bookmark it. For that reason, do not put Home Page as your title.  This is something that I see all the time.  You know it’s your home page but other people need to know whose home page it is.

 Limit your title to 60 characters since some search engines will cut off the title at 60 characters.

 The other things that a search engine robot looks for on your web page are the web page description and the keywords.  The keywords determine which web pages will come up when people search in the search engine.  The description will be shown under your website title so people can skim through the list of websites and determine which one most closely fits what they are searching for. Google offers a keyword tool to help you pick the best keywords for your site.

 Make sure that you submit your site to the four big search engines:  Google, Yahoo, Bing, and AOL.

 There are several sites that will submit your website to many search engines for free. One of them, AddMe will submit your site to 22 search engines including Google. FastSubmit at will submit your site to 89 search engines around the world for free.  SubmitExpress will submit to 37 search engines.  Other search engine submitters are FreeSubmissionWeb, ineedhits, Submitshop, Searchengineoptimizing, AddPro, Pageranklist, Freewebsubmission, Amfibi, Burf, Jerkasmarknad, LocalSubmit, SrSubmit.  You may want to check several submitters since they seem to submit to different search engines.

 There are many firms that will optimize your website for search engines for a fee.  This may ultimately be the best solution for your business.  This is their field and they know how to set up your website to maximize exposure on the search engines. Before you pay someone to optimize your site, look at Google’s own search engine optimization information to see what you can do for yourself.  Then if you choose to hire someone, ask to see what they have accomplished for other clients before you spend your money.

Go to http://www.merihoward.com to learn more about how to customize your website for search engine optimization.  Meri Howard is an expert at teaching people to build their businesses on the internet and dominate the search engines for massive profitability. 

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Search Engine Marketing Techniques

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Search Engine Marketing Techniques

This article will describe different search engine marketing techniques that can be used to improve your company’s online presence.

 

A well-executed search engine marketing initiative will increase a website’s visibility in the result pages of search engines; this is done by employing various techniques, including pay per click placement, Search Engine Optimization, contextual advertising, and paid inclusion.

 

Paid inclusion is where the search engine charges a fee to include a company in a search result. This is usually where the website will be placed in a “featured” or “recommended” results area. Often websites appearing in these areas will be highlighted in some way, using boldface type or placing in a box at the top of the search engine result page.

 

Pay per click is a different take on paid Search Engine Marketing. Pay per click placement allows advertisers to pay the host site depending on the links that visitor’s click.

 

Contextual advertising consists of inserting targeted adverts on behalf of clients on other websites that have similar content. One of the major providers of contextual advertising is Google’s Ad Sense program – a staple in most Internet Marketing programs.

 

The most common form of search engine marketing, however, is search engine optimization. In general, consumers will be more likely to click on a result that appears earlier, or higher up, in a search engine results page. Search engine optimization takes into account how search engines work and the keywords people choose when performing an internet search, and attempts to ensure a website will be ranked highly on the results page. Search engine optimization is often incorporated at the design and development stage of creating a website because it often requires editing the HTML code of a website and sometimes even the site’s content in order to make it more “search engine friendly.” However, it can be (and often is) added retrospectively. Some businesses employ an in-house search engine optimizer as part of their web staff, but more often the task is outsourced to professional search engine optimization consultants.

 

It is important for companies to plan search engine marketing strategies in order to decide which techniques will be of the most benefit for their own needs. While search engine optimization is highly popular, search engines do frequently change their search algorithms, meaning that a site can lose its position on the results page depending on different factors. For this reason, it is important to regularly update a website in order to maximize search engine optimization. However, this lack of certainty can result in major losses if a website relies too heavily on traffic generated by search engine optimization techniques, and this is why many websites will employ various search engine marketing techniques rather than depending on one specific technique.

 

Karen Barney wrote this article for inSegment. She is recommending inSegment’s digital marketing, email marketing, and email maketing services for those who are in interest.

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Internet Marketing Products

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It is hard to understand or pinpoint when exactly the world-wide-web became the next big marketplace. And that is probably because of the fluid-like way in which it developed. But that is besides the point as the forum is now perhaps ahead or on equal par with most other market places and business forums. Thus Internet marketing products is not a choice but a necessity if you want to make your business deliver the type of results you want it to. Internet marketing products and services has also evolved and continue to do at a rapid pace. The trick is to stay ahead of the curve and outthink the competition into using its various functionalities and benefits for a competitive advantage. Being the first to come up with an idea on internet marketing products will give you a considerable edge as opposed to buying into an existing way of doing business online.

The use of social network media is the newest craze in internet marketing products. The days of using blogs and websites are not gone altogether as they remain viable, profitable and proven ways of doing good business online. However this is what everybody does and is also driven on potential customers seeking you out. For that to happen customers need to be aware of your presence and existence in the first place. This is where search engine optimization becomes helpful as part of internet marketing products. And in that score Google still takes precedence in most parts of the world. However regional search engines are more popular in certain regions of the world such as China and Latin America. The use of Social networking websites such as face-book on the other hand allows you to reach more targeted audiences. The costs involved in internet marketing products on that forum are also extremely reasonable. What’s more they let potential and existing customers interact better with your products, services and propositions. This leads to a more involved relationship between you and your clients that are much long term. This is a unique characteristic of such forums that are hard to replicate on other internet based forums and thus makes it a spectacular choice for internet marketing products.

For beginners and those still looking to get into this area of business, most of the above might sound like Greek. But that doesn’t mean it is hard to understand. In fact internet marketing products is not only rewarding in a financial sense but it is also quite easy to grasp and utilize. However if you are looking for a more comprehensive and fail proof plan when it comes to internet marketing products, it is advisable to get in touch with advertisers and marketing consultants that excel in this particular area of business development.

Search Engine Optimization Strategy That Supercharges your Website Revenues

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Search Engine Optimization Strategy That Supercharges your Website Revenues

For most people new to the home based Google Adsense internet business, the thought of making it big, so fast, seams to overwhelm them, given the hype that circulates daily in the internet marketing field. Most of information passed all over the internet about Adsense revenue is shrounded in half truths and does not reflect the basics of Search Engine Optimization Strategy, that any inexperienced webmaster should understand with ease and effectively outdo any competition.

First, like any offline business, one cannot overlook the importance of growth over a Long period of time in all factors related to your website growth and deveopment. There are two major growth parameters in any website; The On Page Search Engine Optimization Strategy and The Off Page Search Engine Optimization Strategy. Each of these Search Engine Optimization strategy are so related that none can survive without the other.

The On Page Search Engine Optimization Strategy involve; The structure of the Title Tags on your web page, The Keywords, The Description Tag, The Robot Text file, The Keyword density, The keyword Positioning, The Alt Image Text, The h1, h2, h3 Tags and The positioning of the Navigational Links, While the Off Page Search Engine Optimization Strategies is solely dependent on; The number of Reciprocal links on your webpage, Non Reciprocal Links to your webpage The amount of fresh content on your webpage. Please, kindly note the use of the word “webpage”. Webpage, since this is the basic unit of ranking used by virtually all search engines.

The Search Engine Robots are such intelligent that they are able to decipher, from the content of your webpage, the Keywords and the Keyword Density once they pass through your site. The robots will also take the first 20-25 words of the most relevant sentence on your content which you notice on the description of your webpage once they have indexed it. For this reason one may feel that On Page Search Engine Optimization Strategy may not be as important, but for the purpose of Off Page Optimization, The h1, h2, h3 tags and the webpage content are the basic reason for any webmaster to want to link to your site.

The competition for targeted visitors is Immense. This means that its important to include all these factors on your webpage since basic reasoning will prevail while ranking is done by the search engines. A Webpage which has done On Page Optimization will rank better than that which has not, even though it may have good content.

Off Page Optimization Search Engine Optimization Strategy is the cradle of ranking by the search engines. The more relevant web pages that have linked to you, the better for your website. There is some basic understanding that, the anchor text used in linking should be similar to the content on your webpage, but any serious webmaster will tell you that not withstanding the anchor text, the content from both WebPages linking to each other should be closely related. If your webpage content is about Acne, linking to a webpage about health with Acne anchor text will hurt your ranking.

Muna wa Wanjiru has been researching and reporting on Internet Marketing for years. For more information on Search Engine Optimization Strategy, visit his site at Search Engine Optimization Strategy

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Review of Cyberfetch Automated Search Engine Submitter

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Review of Cyberfetch Automated Search Engine Submitter

Every once in awhile when I purchase a piece of marketing software or an ebook I am pleasantly surprised. This is the case with Larry Stern’s Cyberfetch Search Engine Submitter. The software will submit your site to 1223 USA based search engines, message boards and ffa sites, 315 such Canadian sites, and 473 European directories, and message boards. You can also purchase databases for Asia as well.


I know most people do not believe in posting to ffa pages or message boards because the ads are rotated off rather quickly. They say that nobody actually sees these posts. Well they are almost right. There is one person who looks at these pages and that is the owner of the page. And who is the owner? He is an internet marketer. He is interested in getting traffic to his website. So if you have a product that interests such a person this is very cheap effective advertising. I know because I own an ffa network with over 15,000 members. It is my number one money maker and has a proud PR0 ranking from Google.


I purchased the Cyberfetch software with the USA, Canadian and European databases for less than . Larry takes a very hands on approach to his business. He personally contacts everyone who purchases the software and manually gives them the unlock code and database download info so it might take a day. To his credit he responded to all my emails quickly.


I set up my campaign for one website with a tracking url. It is very easy to use. A novice can get this going right away. I submitted my campaign to all the search engines. It is done in just one click for each database and runs in the background without taking up too many resources. You can submit unlimited urls or campaigns and you can use the software every day if you wish. There are no recurring charges. It is a one time fee that is it. Also Larry updates the database and you get two years of updates with your purchase. This is very important since the sites can come and go. It is great that he keeps up with it. This is very time consuming work that you do not have to deal with.


Ok the results. Within 24 hours I had 34 clicks on my link. I consider this to be excellent. Keep in mind this is a search engine submitter. Most of the time you have to wait weeks for the link to get indexed if they do it at all. Also, many of the sites the Cyberfetch software submits to are not boards where ads rotate off right away. So my link is getting indexed all over the net. This is good for my SEO and also for future traffic. But I got IMMEDIATE real traffic with this software. I believe this represents excellent value considering that I can use this every day with updated databases for two years for a small one time fee. I highly recommend the Cyberfetch Search Engine Submitter.


There are other excellent pieces of software which are even better than Cyberfetch. The Rolls Royce of SEO software is the Arelis Software from Axandra. However, it is much more complicated to use. You really have to study this software. Plus it is in a different price ranges. The Axandra software costs around 0. Also, the Axandra software does not sumbit to ffa pages and messsage boards. With Cyberfetch you really are sending out your ads to ten of thousands of pages. Axandra takes a more long term view and tries to get you listed permanently in the major search engines and directories while Cyberfectch is a piece of software which blasts your ads out to masses of less important pages.


The software which most closely competes with Arelis is SEO Elite. I have purchased both pieces of software and they are both excellent and very similar. I have to say that Arelis out classes SEO elite. It is simply a beautiful piece of software. It creates templates for your link exchanges pages from just scanning a webpage of your choice. It then creates beautiful link direcotories for link exchanges.


Bottom line Cyberfetch and Arelis have different niches so they are not mutually exclusive. However, SEO elite duplicates Arelis very closely and my choice between then two would be Arelis.

Matthew Meyer is an internet marketer who manages the Quickregister.net free search engine submission service. He writes about internet marketing in his blog at Quickregister.net search engine submission service blog.

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