Tag Archives: search engine ranking

What is search engine ranking

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What is search engine ranking

Beauty queens or Olympic medallists are those who rank first among the competitors. The rule is pretty much common in every arena of human activity. Rank decides success and recognition in too many fields of human endeavor. Search engines may not be human, but are powered by humans, and so stick to the human rule of selective ranking, thus making Search Engine Ranking the most important criterion for acceptance and recognition in the web world.

When a person initiates a search on any topic, millions of web sites come running marathons, bearing the necessary information. The searcher has no time to go through all the sites for that little bit of information and has to restrict his search to just a handful of them. He restricts his reading to only those, which jumps into his vision first of all, and these are the sites, which have a Search Engine Ranking. In other words, these have been accepted as the best by the search engines because of the SEO Ranking it has got.

The yardsticks that search engines employ for giving a Search Engine Ranking for a site cannot be as error-free or efficient as the yardsticks humans use for selecting a medallist. However, the crawlers of the search engines, which are the ones that give these sites an SEO Ranking, do a reasonably good job. A crawler relies on what is referred to as an algorithm, for giving the sites the Search Engine Ranking. These algorithms vary from search engine to search engine, but they do have some very common characteristics. First of these is their ability to recognize a keyword, which is the topic that the net surfer types into the search box. And it searches for this word in the millions of sites that are clamoring for attention.

The presence of the keyword in the floodtide of sites is the first selection criteria that the crawler uses for giving the site the relevant SEO Ranking. First it will look for the keyword in the HTML title tag. Then it will look for the keyword in the first few paragraphs as well as calculate the overall frequency of the keyword in the contents. It will give a higher Search Engine Ranking to the site in which it can find the relevant keyword in all the locations that it is searching for it. Some site owners overdo the keyword use on their pages, and this in fact lowers the ranking.

Though keyword frequency is a method relied on by all search engines for Search Engine Ranking, it is not the only criteria for ranking, and there are thousands of other parameters taken into consideration for ranking a site. You will find that results for a query are different when done through different search engines. Some search engines index web pages at lesser frequencies and so at any given time has a smaller collection of pages than others. So the Search Engine Ranking each one gives to the pages will be different from what another search engine gives.

For more information on SEO Ranking services, please do visit our site or contact us – http://www.seo-sem-professionals.com/

I am a Microsoft Certified Professional (MCP,MCSD, MCAD.Net,MCSD.Net, MCP-.Net 2.0). I have been conducting Training and Certification Guidance for Microsoft Certifications for the past 8 years. I also own and manage a Web Design and Development Company and a SEO/SEM Company. I also like to write Articles on various subjects.

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How To Improve The Search Engine Rankings Of Your Blog

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How To Improve The Search Engine Rankings Of Your Blog

Traffic is like a source of life to bloggers, therefore search engine ranking is the thing that give bloggers their source of life; traffic. Bloggers who are interested in reaching a large audience with their blog should consider paying special attention to search engine optimization of their blog. Reaching a large audience may be a priority for a number of different reasons. One of the obvious reasons to attempt to generate increased traffic to a blog is to generate a profit. Bloggers who rely on high blog traffic for their revenue are obviously interested in increasing traffic. However, bloggers who create their blog to promote a cause may also be interested in increasing traffic simply to allow their message to reach a larger audience. Regardless of the reason to want to increase traffic, one of the best ways to do this is by optimizing the blog for search engines. This article I wrote will discuss the importance of search engine rankings and offer tips for optimizing a blog that I learnt.

Why Search Engine Rankings are Important

The importance of high search engine rankings is they can contribute to increased Internet traffic to the blog. This is because Internet users who use search engines to find information on a particular topic are much more likely to visit websites which appear on the first page of the search results than they are to visit websites which appear on subsequent pages of the search results. The websites appearing on the first page of the results are likely to get the most traffic. However, Internet users are not likely to search through more than a page or two of the search results when looking for more information on a particular subject. That’s why being at the first and the second is already a big difference.

High search engine rankings essentially act as free advertisement for a blog or website. This is because many website users rely on popular search engines to assist them in finding useful information on the Internet. The search engines apply complex algorithms to evaluate websites and rank them accordingly for specific search terms. As a result Internet users put a great deal of value on the search results produced and trust these results to lead them to the best available websites relevant to the keywords they specified in the search.

Tips for Optimizing a Blog for Search Engines

One of the most common ways to optimize a blog or website for search engines is through the use of relevant keywords. Specifically the practice of applying specific keyword densities to the content of the blog is a common search engine optimization tactic employed. Blog owners and others who attempt to optimize their websites do not always agree on the optimal density for keywords but many believe a percentage of approximately 2%-3% is appropriate.

Another method for optimizing a search engine optimization is to place relevant keywords into the code of the website. This includes the title tags and META tags. This is important because search engines often consider the prominence of keywords when evaluating a website. This refers to the location in which the keywords first appear. Placing keywords early in the content of the website is helpful but it is important to note the search engines view the code first so keywords appearing before the body of the blog will be crawled first by the search engines.

Blog owners can also help to increase their search engine rankings by generating back links to their blog. This can be accomplished in a number of different ways. One way to do this is to find other websites willing to place a link to the blog on their website. This is beneficial because many search engines factor the number of links to a website into their ranking algorithm because these links are considered to be one website vouching for the validity of another website. Some website owners may be willing to do this in return for a link to their website on your blog. This is known as reciprocal linking and some search engines may not value this link as highly as a link which is not reciprocated. There are also some link exchange programs but these links may not be beneficial because many search engines consider the rank of the website linking to your blog. Therefore, if the website linking to your blog does not rank well, the back link will not improve search engine rankings significantly.

There, if you just implement this step, I’m pretty sure your blog will have a high ranking. Don’t stagnate your mind just because I wrote this article, there are tons of way to get high ranking, use your creativity.

If you want to read more on how to do a great keyword research, you can look for it in the other articles I wrote on my site, http://freeforyoutosearch.com Tantawi Sagara

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