Tag Archives: search engine ranking

Better Search Engine Rank – Are Link Exchanges The Answer?

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Better Search Engine Rank – Are Link Exchanges The Answer?

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True or false – You can only get a better search engine rank if you maximize the number of link exchanges performed. Or, so say the SEO geniuses.

Believe them or not?  Maximize the number of link exchanges for a better search engine ranking or face certain economic death? What’s the answer?

In the past, the number of link exchanges was simple to count and was enough to get a better search engine rank for your web site. Today, though, complex and highly guarded mathematical equations are used to determine ranking. Inner circles of geeks guard these equations and outsiders can only speculate what they are. But because of the tremendous increase in websites and in usage, the equations are the only way these rankings can be determined.

Search engine optimization experts are emerging, though, with a message that we should be leery of link exchanges when trying to recieve a better search engine rank. The following points should be considered.

1) Beware of link farms – they can turn your good search engine ranking into a whole lot of nothing. A link farm is a site that consists of links.  It could also be a page populated with a nigh number of links. In the old days, people used these to get a better search engine rank but that no longer works. Now, if these links are organized into subjects and/or categories and contain relatively few links per page or site, your ranking might not be harmed. When links are listed in a haphazard manner, there could be the opposite effect.

2) Using sites that are meaningful – or not. If the focus of your website is gardening and lawn care, having links to sites focused on interior decorating, cooking or gambling make not be considered relevant and push down your ratings. On the other hand, links that would help you to get a better search engine rank would probably include garden centers, seed companies and fence installers because of their immediate relevance.

3) Watch your language. Anchors used in linking one site to another is important for obtaining a better search engine rank. Again, going back to a site focused on gardening and lawn care, a phrase like “designer dresses” wouldn’t be helpful at all. A phrase like “ergonomically correct hand garden tools”, would on the other hand would work to assist you in obtaining a good search engine ranking.

What about exchanging links with someone? This is important. You want as many links as possible, but they must be relevant to help you receive a better search engine rank for your web pages. Your visitors pay attention to this. If a visitor sees a link that is relevant, they are likely to follow it. If visitors find links that are offensive, they probably will not be back to your site. For example, if a site intended for self-help groups had links to inspirational or other self-help sites, that would be appropriate. However, if those links were for gambling or alcohol, that might be an aversion and, in the end, you could lose your good search engine ranking if you have one.

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You should also be looking for affiliate programs as you start getting a better search engine rank. If you enter the affiliate program and put the appropriate affiliate up, you may find a financial advantage If a visitor to your site follows an affiliate link and makes a purchase, you can earn a commission.

The truth about link exchanges, then is simple. You need to have link exchanges on your site to obtain a better search engine rank on your site. The links must be relevant to improve your standing in search engines. They must offer your visitors an opportunity to access additional resources. Do this and you’ll benefit from the truth about link exchanges, without suffering the consequences.

Larry Haywood runs the web site myinternetbiz.info which provides information on making more money from the internet.

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Hitting The Search Engines Cheaply But Powerfully – Maximum Traffic Tactics That Are Completely Legal! AAA+++

How an internet web master built FIVE high-traffic sites in six months using nothing but search engine listings!

Most ebooks and reports on ‘search engine strategy’ are utter junk. Many of them are nothing more than a bunch of out-dated ideas and information you can get for free if you look around a little. And many of them are obviously written by people who have little experience of getting a site ranked – obvious because their own site isn’t.

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Improve Search Engine Rank and Make More Money With Your Site

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Improve Search Engine Rank and Make More Money With Your Site

If you want to improve search engine rank of your website then you will need to constantly work on improving search engine ranking of your pages. There are a number of ways of which you can accomplish the task of improving your search engine ranking but a few key methods seem to carry the most impact. You’ve probably noticed that many internet websites that you visit will link to other webpages.

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Nearly all websites use a web links page and there are two great reasons for this which related to how you can improve search engine rank as you’ll learn below:

1. Search Engine Optimisation or SEO is a way of getting the search engines to notice that your site exists as well as rank it for certain keywords. One important thing that you can not overlook if you would like your site to be indexed is building links.

2. Your site is providing a service to your website visitors. Using a related links page can provide visitors with more websites of interest that may add value. However, the the websites with money at stake might say they would rather keep people on their website, rather than going to another web page.

Search engines do value some links as good links and some as bad links. Good links work to improve search engine rank, while bad links can actually hurt your rankings which is something you do not want to chance. If you’re lucky the bad links will be ignored by the search engines. You can think of a good link as one that is relevant to your topic and from a page with high PageRank. These kind of links improve search engine rank of your site. A bad link would most likely be a link from a link farm or a site that the search engines may consider a “bad neighborhood”.

When link building you should always try to get inbound links to your website from websites with a high page rank which also helps to improve search engine rank. When you gain inbound links from higher page rank sites then you are essentially saying to the search engines that your site is worth checking out and this can eventually lead to improving search engine ranking across your webpages.

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Does this mean you should only seek out websites with high page rank to try to obtain links from? Well, if you  tried this strategy then the chances of you acquiring any links for your early site would very slim! A site may be showing a page rank of zero today, but that website could also eventually increase their site page rank and you would end up benefiting more later on. This would work well for you to improve search engine rank without you doing more effort. Also, when building a website it should be built with your actual visitors in mind and not just for improving search engine ranking.

Therefore, if you intend on being successful with a website and want to make more money with your site, try to remember everything you learned here on improving your search engine ranking.

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SEARCH ENGINE OPTIMIZATION Made Easy – SEO for Your Website Guide

The SEARCH ENGINE OPTIMIZATION Made Easy – SEO for Your Website Guide for the Kindle has the most up-to-date information to improve your website’s rankings within the major search engines.
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High Search Engine Ranking Optimization

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High Search Engine Ranking Optimization

Having a high search engine ranking is certainly one of the most cost-effective ways of marketing, but there’s more to it than just marketing. Companies can derive many benefits from high search engine ranking optimization, some more obvious than others.

Cost-effective Customer Acquisition

Businesses and individuals need not to pay search engines for their websites to be indexed. This is significantly important for businesses and search engine optimization specialists who are working optimizing and marketing a website to have a higher search engine ranking. Most of the time, high volume and low intent phrases which can be expensive in paid-search, can also be useful for directing visitors on the long tail of search. Many companies bid on key phrases or long tail keywords through paid-search, giving opportunity to those who use a different high search engine ranking strategy and technique.

Paid-search, or pay-per-click (PPC), as other’s call it, is like a modern variation of the practice of paying finder’s-fees for the introduction of new clients to a business. The payment is based on a certain value for each new visitor or a commission for each sale or a commission for each lead. Though PPC is one of the SEM techniques advertisers and businesses invest in, for it generates site traffic, it may not always lead to high search engine positioning.

Fixed Costs

The cost of having a high search engine ranking website is relatively fixed, independent of click volume. Effectively, the cost per click from high page rank websites decline through time after initial optimization costs and lower ongoing optimization costs. On the other hand, paid-search, or pay-per-click campaigns are essentially a variable cost.

Brand Visibility

With 62% of internet users clicking on a link on the first page of search results, what company or business would not want their website to have a higher search engine ranking? Businesses and individuals, with the help of search engine optimization professionals and specialists consider the various factors to set the cost and time requirement to increase the visibility and optimization of websites to gain higher search engine ranking in different search engine result pages. Approximately 80% of an average website’s traffic comes from a website’s organic search engine listings. A strong presence on organic listings is seen as complementary to Paid Search – or even an alternative in earning high search engine rankings.

The increased brand visibility of high search engine ranking websites not only help the business itself but also its prospects and clients because of its value-added accessibility and popularity.

My name is Katherine Johnson and I have self-learned the SEO techniques over the last year and have successfully applied to my websites generating very good generic traffic. I hope that the content of this article has been of some help. Please visit my blog http://seo-keywords-tutorials.blogspot.com/ to learn more techniques.

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Information Access through Search Engines and Digital Libraries

The Information Management Systems group at the University of Padua has been a major contributor to information retrieval (IR) and digital libraries. The papers in this book include coverage of automated text categorizations, web link analysis algorithms, retrieval in multimedia digital libraries, and multilingual information retrieval. The text will appeal to institutions and companies working on search engines and information retrieval algorithms.

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