Tag Archives: search engine ranking

Optimize Alt Tags to Improve Increase Search Engine Ranking

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Optimize Alt Tags to Improve Increase Search Engine Ranking

Alt tags or alternative tags are the meta tags that are alternatives for images on your pages. These on-page SEO factors have several different functions and are useful for various purposes. One such usage is to increase search engine ranking as well as search engine visibility of your webpages. But, let’s see what exactly they are.

Alternative tags are descriptive phrases that are attached to the images in the source code of your webpages. They could be visible to your readers or invisible. Some people prefer to use text-only browsers or opt to turn off their images for some reasons like having higher internet speed. In such cases, they would see and read such descriptions to know what type of images are used at the page.

How Search Engines Could Care about Alt Tags

Alt tags could both be on-page SEO boosters and off-page SEO boosters. As you know search engines could read text and links. They won’t be able to rank images by their beauty, relevancy, etc. So, to help them understand and rank images at our pages, we should provide some textual data to help them realize what the image is about. It’s not only about helping search engines. We actually help ourselves too!

Search Engine Findability

When we add alternative tags to our images, at the end of the day it’s our images that are optimized and it’s our pages that are found by search engines. What we gain will be search engine ranking and search engine visibility. This benefit could be merely for the images to be found or to help our textual content to be found.

Search Engine Visibility in Image Search

Image search is a function several search engines offer these days. In order to be found and ranked highly for our images, an advisable practice will be to add alt tags to our images. Of course, we should mention our page’s keyword that’s related to that particular image in one way or another. Then, it will both help human visitors and search engines.

Search Engine Ranking for the Keywords

According to some SEO experts, in Google local listings, chances are some sites rank well that have only used their keywords in the alternative tags of their images. The reason is obvious! As search engines aren’t able to discover the relevancy of images to the textual content of a page, they have to read their alt tags. When you provide this, you’ll see the organic SEO results.

Another way to help increase search engine ranking of a page through alt tags is when the image with alt tags is linked to another page. In such cases, these tags will function as off-page SEO factors, like anchor text in the links. So, they help the ranking of a website in two ways:

1) Alt tags help internal linking structure of a website if they are used in linked images within a site.

2) Such tags help increase search engine ranking of a page for the keywords used in the inbound links images.

Final Word about Alt Tags

As alternative tags are easy to manipulate and use for spamming search engines, some SEO experts believe that they won’t have much effect on the search engine ranking of a website and search engines don’t consider them as very important factors in gaining organic SEO results.

I believe that as there are lots of factors involved in search engine ranking, we’d better make use of them all in the right way so that all such so-called minor factors could altogether improve our position in search engines.

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Keyword Research Is Critical To Your Website’s Success

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Keyword Research Is Critical To Your Website’s Success

So you have developed your idea for a niche website and you’re raring to go, but before you go ahead and start writing content there is another vital step you should take. It seems so obvious and yet many people make the error of failing to take it. What is this critical next move? Keyword research.

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The importance of keyword research
The effective use of keyword research can mean the difference between a website that climbs the search engine listings, has thousands of visitors each day and generates an excellent revenue and a website that goes unnoticed. Using niche keywords can improve your sales and boost your profits. Keywords or keyword phrases are the terms that a searcher types into a search engine to find whatever they’re looking for on the internet. Keyword research is the process of selecting the most appropriate keywords on order to optimize your search engine rankings and help lead visitors to your site.

How to research keywords
You don’t have to be a marketing expert to do your own keyword expert; there are already tools out there to help you. Two good examples are Instant Keyword Research and Keyword Elite. Both are simple tool to use and will save you a lot of time and leg work. The advantages of such a tool are obvious:

You can find more specifically targeted keywords
You can improve your search engine ranking
You can save time
You can increase your profits
You can generate large keyword lists
You can uncover negative keywords to avoid

Keyword analysis
Another advantage of using a keyword research tool is that it will give you an estimate on daily clicks per keyword and pay-per-click bid values. Why is this important? If you want to optimize your profits you need a heads up on the competition. These figures will allow you to analyze how many pages are competing for the top rankings and to focus your keywords.

How to use your keywords
Once you have completed your research and generated a list of targeted keywords you need to know where to place them on your website. Strategic placement will greatly improve your search engine ranking. It’s important not to fall into the trap of overusing them otherwise the search engines may interpret them as spam.

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Optimal use of keywords is 3-7 times on each page
The title tag should contain your most important keywords, usually 5-6
Headings tags should contain your most important keywords or keyword phrases
Use keywords in hypertext links
Keyword content should be placed in the upper third portion of the text

Most Internet marketing experts will tell you that keyword research and proper usage means more to your website’s success than almost any other aspect. So take your time, do the research and create your content the right way.

 

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Keyword Index: 1999 FDA Model Food Code

The Keyword Index to the 1999 FDA Model Food Code contains over 27,000 keywords and keyphrases to assist the Food Safety Professional navigate the 1999 FDA Model Food Code. Quickly find all relevant regulatory code citations by looking up the keyword or phrase in the alphabetical index.

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