Optimize Alt Tags to Improve Increase Search Engine Ranking

Optimize Alt Tags to Improve Increase Search Engine Ranking

Alt tags or alternative tags are the meta tags that are alternatives for images on your pages. These on-page SEO factors have several different functions and are useful for various purposes. One such usage is to increase search engine ranking as well as search engine visibility of your webpages. But, let’s see what exactly they are.

Alternative tags are descriptive phrases that are attached to the images in the source code of your webpages. They could be visible to your readers or invisible. Some people prefer to use text-only browsers or opt to turn off their images for some reasons like having higher internet speed. In such cases, they would see and read such descriptions to know what type of images are used at the page.

How Search Engines Could Care about Alt Tags

Alt tags could both be on-page SEO boosters and off-page SEO boosters. As you know search engines could read text and links. They won’t be able to rank images by their beauty, relevancy, etc. So, to help them understand and rank images at our pages, we should provide some textual data to help them realize what the image is about. It’s not only about helping search engines. We actually help ourselves too!

Search Engine Findability

When we add alternative tags to our images, at the end of the day it’s our images that are optimized and it’s our pages that are found by search engines. What we gain will be search engine ranking and search engine visibility. This benefit could be merely for the images to be found or to help our textual content to be found.

Search Engine Visibility in Image Search

Image search is a function several search engines offer these days. In order to be found and ranked highly for our images, an advisable practice will be to add alt tags to our images. Of course, we should mention our page’s keyword that’s related to that particular image in one way or another. Then, it will both help human visitors and search engines.

Search Engine Ranking for the Keywords

According to some SEO experts, in Google local listings, chances are some sites rank well that have only used their keywords in the alternative tags of their images. The reason is obvious! As search engines aren’t able to discover the relevancy of images to the textual content of a page, they have to read their alt tags. When you provide this, you’ll see the organic SEO results.

Another way to help increase search engine ranking of a page through alt tags is when the image with alt tags is linked to another page. In such cases, these tags will function as off-page SEO factors, like anchor text in the links. So, they help the ranking of a website in two ways:

1) Alt tags help internal linking structure of a website if they are used in linked images within a site.

2) Such tags help increase search engine ranking of a page for the keywords used in the inbound links images.

Final Word about Alt Tags

As alternative tags are easy to manipulate and use for spamming search engines, some SEO experts believe that they won’t have much effect on the search engine ranking of a website and search engines don’t consider them as very important factors in gaining organic SEO results.

I believe that as there are lots of factors involved in search engine ranking, we’d better make use of them all in the right way so that all such so-called minor factors could altogether improve our position in search engines.

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Monitoring Search Engine Positions

Monitoring Search Engine Positions

 

Each search engine uses a formula to  estimate website rankings. When a search engine changes this formula in any way, it may raise or lower your ranking significantly.

That is why you need to check your positions at regualar intervals in order to catch when a search engine changes formulas and what result it has on your positions.

Your competitor’s position may suddenly rise, lowering your position. Or their position may drop, pushing your position higher.Expect position to changes each month due to the constant changes that are taking place in your competitor’s position, and be prepared toa djust your marketing strategy to make up for decreased rankings.Monitoring these fluctuations will also give you important information about how to improve your website to increase your
position in search results.

You may need to regconize which are the most popular search engines in order for your monitoring efforts to be productive. Right now, there are ten popular search engines
that direct most of Internet traffic to your sites. However, do note that these top ten may change from month to month.

Another factor to monitor cautiously is a sudden drop of your positions in all search engines. This is not the same as monthly fluctuations – this is a code red warning sign! It could mean a number of different issues.

Some search engines depends on the results from other search engines, and it is important for you to know which engine these are and keep track of all the engines they influence. There is
a huge problem here whereby search engines will sometimes change affiliations,creating a major shift in  the geography of the Internet.

Finally, do pay close attention to your keywords. Keywords are the foundation stepping stone of the entire search engine system, and they demand individual analysis, in your monitoring efforts. If you have found that a number of your positions have collapsed, it may mean that the competition for that particular keyword or phrase has recently shot up into outer space. Or a page of your website has become hidden or inaccessible to search engine spiders.
Either of the case, you must act fast and effectively to regain lost ground.

Vonnee is an internet Marketer who started from scratch

http://wealthoftheweb.com/

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Part 2 of 3 Whoa…it’s sure been busy here around The New PPC office. Last week we did a presentation at Mike Filsaime’s event in Long Island. It was really weird standing in front of a group of the biggest marketers in the online marketing world and showing them what we’ve been up to with our PPC stuff… The weirdest part was seeing the looks of amazement on their faces. We actually stunned the “gurus”. And we decided that this information should NOT be limited to the people who attended that 00 per ticket workshop…so we put all the information into a new video for you. The video starts with a few basics (hey, even some top marketers are just NOW getting started with PPC)… and then we quickly show you the thing that got everybody in Long Island all lathered up… “The Perpetual Keyword Money Machine” Yeah, we know, it sounds a little “hypey”. But check out the video and see for yourself that it’s a great description. Nothing for sale in the video, and you don’t have to give us your email address: Here’s a sample of what’s in this video… – Broad Matching. How to avoid losing money by choosing the wrong keywords. – Phrase Matching… and the secret of grouping words together to lower your PPC costs and raise your ROI immediately. – Exact Matching. It is what it says… how to show people exactly what they’re looking for. And nothing else. – Negative Keywords and how you can “screen” your traffic. Only pay for profitable clicks, not for the money-suckers

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Evaluation Search Engine Ranking Report of How Well Your Website is Doing on the Web

Evaluation Search Engine Ranking Report of How Well Your Website is Doing on the Web

Have you ever wondered what it actually takes to make it onto the first page results of Google and the other search engines? How do you know where in the search engine results does your website actually appear? What do you need to do to improve the results of your website? What are the best keywords to target for your website?

Ranking report is basically a tabular representations that list the keywords with their corresponding rank on various targeted search engines. Ranking report gives the ranking status of a website based on the search engine listings for various keywords. Ranking report can be used to analyze the website’s popularity and how well it is doing as your internet marketing resource. Various reports prepared by SEO experts at Shah Net include competitor analysis, traffic monitoring, and link building and we at IT Global Consulting provide manually prepared ranking reports.

Our SEO Reports will highlight why your website is not ranking well and give you a thorough understanding of what you need to do to improve your natural search engine results, that is, the free, unpaid results in the major search engines. We take a look at your website and compare it to your competitor’s websites for your chosen keyword phrases. Then we provide a thorough report based on that keyword which shows you exactly where you need to improve your website and linking structure. Giving you the advantage and improved results in a very short time.

Shah Net’s ranking reports provide a wide range of data, including:

Summary graph view
Rankings overview: number of pages raking in position 1, in the top 10, in the top 20 and the top 100 Rankings dynamics: number of positions moved up, moved down, and not changed
Overview of performance for each search engine
Testing is available for dozens of search engines
Top 10 best ranked keywords
Top 10 most efficient keywords based upon KEI (ranking position as a factor of total search results
Search engine position by keyword for each search engine
Historical movement

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For More Information about Shah Net‘s Search Engine Ranking Reporting, Then Please feel free to Contact Us.

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Induction-Based Approach to Personalized Search Engines Introducing The Search Engines Ranking Efficiency Evaluation Tool [SEREET]

In a document retrieval system where data is stored and compared with a specific query and then compared with other documents, we need to find the document that is most similar to the query. The most similar document will have the weight higher than other documents. When more than one document are proposed to the user, these documents have to be sorted according to their weights. Once the result is presented to the user by a recommender system, the user may check any document of interest. If the

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Here’s How You Can Build Thousands Of Incoming Links To Any Website – Generate Stable, Long Term Top Search Engine Rankings For Multiple Keyword Terms – And Send An Endless Supply of Free Organic Search Engine Traffic To Your Website 365 Days of The Year.
The Ultimate Link Building Dossier By Duncan Carver

For more training visit: noblesamurai.com An introduction and quick start guide to the search engine competition module in Market Samurai.
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Search Engine Manifesto

Search Engine Manifesto

“Rank Your Web Pages HIGH in TOP Search Engine Popular Results For Maximum Exposure!”

Search Engines and How They Work

Choosing a SEO Company

Selecting Search Engine Keywords

Increasing Your Search Engine Ranking

Building Your Link Popularity

Protecting Your Search Engine Rankings

Top Search Engines

Resource Guide and Bonuses

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