Tag Archives: search engine

What Not To Do In Submitting Your Site To Search Engines)

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What Not To Do In Submitting Your Site To Search Engines)

submission, there are certain common mistakes that people tend to make repeatedly. By avoiding these mistakes, you can avoid a lot of grief and frustration in the end.

One of the most common mistakes is not checking that your web site is actually search engine friendly before you make your submission. There are many reasons why your website may not rank highly on a search engine, or why it might not even be included at all in the search engine’s database. One thing that will make your site search engine friendly is to make sure that all of your pages have appropriate and descriptive titles. Also, you should have good copy that is written for people and not just for search engines. Another crucial thing is to make sure that the search engine can access all of the pages. For example, do not use Flash or JavaScript as the only way to navigate between the pages of the website.

Another common mistake is not having effective links to your site from other websites before submitting. Search engines make significant use of links between websites to evaluate the quality of the content of the site. A crucial component of any search engine optimization strategy is to obtain a wide range of links from strategically selected websites.

To obtain links from other web sties you should implement a system that would involve the following:

• Locating other relevant web sites and assessing their suitability to obtain links to your site.

• Contacting the owners of those sites and offer to exchange links with them. You should already have added the link to their web site first, and draw their attention to this.

• Follow up with the other sites after a couple of weeks if you have not heard back from the site owner.

• Drop their site from your links page if you do not hear back from them.

You also must make sure to choose the correct keywords to optimize your site with. If you initially choose the wrong keywords, all the time and effort that you spent to get a high search engine ranking will be wasted. Be careful not to choose keywords that no one searches for, or keywords that do not bring in targeted traffic to your site. Only after you have identified the particular keywords that are suitable for optimizing the pages on your site should you then start to fine-tune your web pages to rank highly using those keywords.

Remember no to put too many keywords in the Meta Keywords tag either. There are sites that have hundreds of keywords listed in the Meta Keywords tag, in the hope that by listing the keywords this way, they will get a high ranking for those keywords. However, that is not the way things work; the Meta Keywords tag has almost completely lost its importance as far as search engine positioning is concerned. To get a high ranking for any keywords, you actually need to put them in the body content of your site.

Some people make the mistake of creating pages that only contain graphics. This is a problem because search engines only understand text. They cannot decipher images, so if your site contains lots of graphics but little text, it is unlikely to get a very high ranking in the search engines. For improving your rankings, you need to replace the graphics with keyword rich text for the search engine spiders to determine what your site contains.

And finally, in order to save time, many people will use automatic submission software or services to submit their sites to the major search engines. Submitting your site manually to the search engines can take a lot of time, and automatic submission tools can certainly help you save some of that time. However, most of the search engines do not like automatic submission tools, and they may even ignore some of your pages if you use them. Being listed on the major search engines is just too important for your site to not spend the necessary time submitting it manually.

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Search Engine Ranking Tips – How to Get Your Tweets Ranked

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Search Engine Ranking Tips – How to Get Your Tweets Ranked

In the past, there were very few instances in which you would stumble upon real-time search in action, maybe some news-related inquiries.

The new Search Engine Results Page (SERP) interface makes real-time search a part of ANY given search, which makes it a much bigger deal for your search engine ranking traffic generation.

Your social media interactions have just become even more important.

Google and other search engines are now indexing tweets and other status updates from networks like Facebook and Myspace.

So what are their criteria for search engine ranking of tweets?

1. Reputation and popularity.

Turns out that Google does not judge you by HOW MANY followers you have, but by how REPUTABLE those followers are.

In that respect, driving traffic from Google’s real-time search engine ranking is very similar to its page ranking.

It’s all about the links. More precisely, it’s all about the QUALITY of the links.

So essentially, Google ranks tweets using a variation of its page-ranking algorithm. The more reputable links you have going to your content, the higher it ranks in Google.

Similarly, having followers with authority theoretically helps your tweets rank higher in Google real-time search and thus increase your search engine ranking traffic generation.

However, this is not the only factor.

2. Use of hashtags.

If you are big fan of hashtags and you would like to generate traffic from Google real-time search, stop using them.

That’s a big red flag for lower quality tweets.

Trending topics on Twitter tend to be measured largely by tag popularity and tend to also attract tons of junk tweets.

Thus, use of hashtags can negatively reflect upon your real-time search engine ranking.

3. Nothing is cut in stone.

Keywords: tweets loaded with keywords on the front end, as well links with keywords, may outrank tweets without them.

Recency: will Google pay more attention to accounts with more activity?

User name: keywords in your user name might also help.

Age: since age plays a big role in Google search engine ranking, it’s possible that more established Twitter accounts will outrank the newer ones.

External links: links to @YourNetBizCafe from (reputable) non-social media sites should boost my reputation as far as Google is concerned.

Tweet Quantity: although the emphasis is on quality and popularity, the quantity may still matter. Makes sense: the more you tweet, the better chance you’ve got to be seen in Google real-time search results.

Ratios of followed vs follow: may be compared to reciprocal linking. There is not as much value in being followed just because you follow someone; Google might question your true popularity, so a close ratio between the two can raise a red flag.

Lists: it might also matter in how many lists you appear.

Let me touch very quickly on how Bing ranks tweets.

What it seems to come down to is the number of followers. If someone has a lot of followers, his/her tweets will get ranked higher. If a tweet is exactly the same as other tweets, it will get ranked lower. As simple as that (or maybe too simple).

Wrapping Up.
It’s not like Google is about to reveal to us how they REALLY rank the tweets. Plus, real-time search goes far beyond just tweets.

Still Twitter is a big player, and if we want to bring more traffic to our sites via real-time search, we’d better start paying closer attention to our social media standing.

To learn more about Search Engine Ranking and how to use it to better your business, read below and click on the link to get more information.

Ana Hoffman has been called “The Queen of Traffic Generation” for her ability to drive free traffic to any website any time, and you can get her free ( Value) workbook on how to get free traffic from Google. Head over to her Traffic Generation blog to get it right now.

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Increase Your Search Engine Ranking – What Works Now

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Increase Your Search Engine Ranking – What Works Now

The methods employed to increase your search engine rankings may
seem like rocket science to you, so you have probably avoided
dealing with this issue. I am here to tell you – the time has
come to face your website! A high search engine ranking for your
website is so essential that if you have the slightest desire to
actually succeed in your business, there is no way you can
continue to avoid this issue.

At least 85% of people looking for goods and services on the
Internet find websites through search engines such as Google,
Yahoo, and MSN. The idea of optimizing your pages for high
search engine rankings is to attract targeted customers to your
site who will be more than likely to make a purchase. The higher
your page comes up in search engine results, the greater the
traffic that is directed to your website. That’s what search
engine optimization is about.

You can immerse yourself in all the technical information
available online to figure out how to optimize your web pages to
achieve higher rankings. Or you can look at a few simple items
on your pages, make some small adjustments, and most likely see
improved rankings quite rapidly. The first item you should
examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at
the words that appear there when you access your home page. To
increase search engine rankings, the words on your homepage’s
title bar should include the most important keywords or phrases,
one of which would include your company name.

Then click on all your links and examine the title bars on the
pages you access. Each title bar on every single page of your
site should contain the most important keywords and phrases
taken from the page itself. However, avoid very long strings of
keywords, keeping them to six words or less. Avoid repeating
keywords more than once in the title bars, and make sure that
identical words are not next to each other.

The next item to put under your microscope is your website
content. Search engines generally list sites that contain
quality content rather than scintillating graphics. The text on
your site must contain the most important keywords – the words
that potential customers will be typing into search engines to
find your site.

Aim to have around 250 words on each page, but if this is not
desirable due to your design, aim for at least 100 carefully
chosen words. If you want to achieve a high ranking on search
engines, this text is essential. However, the search engines
must be able to read the text, meaning that the text must be in
HTML and not graphic format.

To find out if your text is in HTML format, take your cursor and
try to highlight a word or two. If you are able to do this, the
text is HTML. If the text will not highlight, it is probably in
graphic form. In this case, ask your webmaster to change the
text into HTML format in order to increase your search engine
rankings.

Next we come to what is called meta tags. I know this sounds
like something out of science fiction, but it is really just
simple code. Many people believe that meta tags are the key to
high search engine rankings, but in reality, they only have a
limited effect. Still, it’s worth adding them in the event that
a search engine will use meta tags in their ranking formula.

To find out if your page is set up with meta tags, you must
access the code. To do this, click the “view” button on the
browser menu bar, and select “source.” This will pull up a
window revealing the underlying code that created the page. If
there are meta tags, they usually appear near the top of the
window. For example, a meta tag would read: meta name=”keywords”
content=. If you do not find code that reads like this, ask your
webmaster to put them in. This may not do much for your search
engine rankings, but any little boost helps.

Lastly, we come to the issue of link popularity. This is a
factor that is extremely important in terms of search engine
rankings. Almost all search engines use link popularity to rank
your website. Link popularity is based on the quality of the
sites you have linked to from your links page.

If you type in “free link popularity check” in a popular search
engine, the search engine will then show you what sites are
linked to your site. In the case that there aren’t many sites
linked up to yours, or that the sites that are linked up have
low search engine rankings, consider launching a link popularity
campaign. Essentially, this entails contacting quality sites and
requesting that they exchange links with your site. Of course,
this requires checking out the rankings of the websites you want
to link up with. Linking to popular, quality sites not only
boosts your search engine ranking, but it also directs more
quality traffic to your website.

Search engine rankings are extremely important for a successful
Internet marketing campaign. Before you go out and hire a search
engine optimization company, try taking some of the simple steps
listed above, and see if you can’t boost your rankings yourself.
Don’t ever ignore this all-important factor in Internet
marketing. Remember, the higher your search engine ranking, the
more quality customers will be directed your way.

Article By Dan Meiyers – SEO PRO info@emarketingbooks.com Search
Engines Revealed http://www.eMarketingBooks.com/seosecrets

Article from articlesbase.com


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Optimizing Blog Entries for Search Engine Traffic

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Optimizing Blog Entries for Search Engine Traffic

Search engine traffic is important for anybody doing business online. This type of traffic is not only free but is also very highly targeted. One of the easiest ways to optimize your site for traffic from search engines is properly placing keywords within the content.

An internet marketing blog in particular is in a great position to take advantage this optimization method. The reason for this is most blogs update their content frequently therefore they have numerous chances to properly optimize different entries. Every time a new post is published the site is inspected or ‘crawled’ by search engine spiders. If the blog entries are relevant and use keywords properly the site is awarded with a high ranking which means more traffic.

Here are 3 search engine optimization tips that all blogging sites need to be aware of that utilizes the proper place of keywords in each entry.

Use Primary Keyword Title

For very entry you post to your site you want to select a primary keyword, one that is the most descriptive as to what the post is about. When you place a title on your post be sure to include the primary keyword within the title itself. In doing this you are letting the search engines know right away when they scan your post what it is all about. The more relevant the keywords are to the blog entries in the titles the higher the regard search engines will place on the post.

Use Keywords in 1st Paragraph

Within the first paragraph of any post it is recommended to place both your secondary and primary keywords. Try to use the primary keyword within the first sentence since once again you are letting search engines know immediately what the post is all about. Secondary keywords should be ‘sprinkled about where they fit in the most appropriately because you do want your content to sound correct for your readers.

Use Keywords in Last Paragraph

The ‘format’ for using keywords in your last paragraph is much the same as for your first paragraph. The key to placing these words is to be sure they ‘sound right’ when you proof read your post. First and foremost you are writing for the visitors to your site and remember they are human (for the most part anyway) so make that your primary concern.

Search engine traffic is targeted and free therefore it is something every online business should make an effort to generate. The easiest way to optimize any site for this type traffic is through the proper use of keyword within the content. A distinct advantage is held by an internet marketing blog for this type traffic by virtue of the fact that blogs are commonly updated frequently. Every time new blog entries are posted the site stands to gain an increase in its search engine ranking provided the entry is relevant and uses keywords correctly. The 3 search engine optimization tips discussed here should be practiced at all times by blogging sites since failure to do so results in the needless loss of a lot of free traffic. With all the work and dedication that goes into maintaining a blog it would be a shame to lose out on the opportunity to get free traffic like this!

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
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Improve your Website Traffic with Search Engine Marketing

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Improve your Website Traffic with Search Engine Marketing

Are you looking out for effective ways in which you can improve your website traffic and get high rankings among top search engines?

Then you need to understand the different search engine marketing techniques that can help you achieve this business objective.

Objective of search engine marketing

Search engine marketing is one of the best ways to optimize your website for better search engine rankings. The primary objective of the internet marketing companies to is reach maximum number of customers using your website. Search engine marketing methods help you to drive the targeted traffic to your website.

Using this method, companies are able to successfully market their products and services through the website. Search engine marketing is effective sales promotion technique which makes use of search engine optimization strategies to achieve the end result.

Search engine friendly methods like using most popular and frequently used keywords with the right keyword density is one of the ways to attract more visitors to your website. Advertising about your company’s products and services using banner ads is also a popular form of search engine marketing . Good website design with the help of a professional SEO expert can help you in achieving maximum benefits from internet marketing.

Generating search engine traffic to your websites

Search engines are the best way to find any relevant information regarding different topics that you may be searching on the internet. It is also useful if you want to gather any information on a particular product or services offered by any company and make a comparison before deciding to buy them. More and more internet marketers are tapping this vast potential of the search engines using search engine marketing campaigns directed at a specific audience.

There are two main ways in which you can bring high volume of traffic to your websites:

– Organic search engines

Many companies are using the method of organic search methods for effective brand promotion and sales. Organic search engine methods rely on natural search engine terms that are most commonly used search terms by the users and hence they offer more relevant results. This can lead to increased web site traffic to the websites from the users and generate more customers for your brand.

Besides, they can provide higher click through rates which is the most important aspect of any search engine marketing strategy in improving the sales volume for higher profit margins.

– Paid search engine marketing

Paid form of search engine marketing comprises of Pay per click campaigns that are used in the form of sponsored listings on the search engine results page. This method relies on keyword bidding strategies on popular keywords which have a greater chance of securing high search engine rankings.

The more is the number of users who click on your company’s ad, the higher is the chances of converting them into potential customers. Hence, paid search engine marketing helps in diverting quality traffic to your websites. However, the only drawback is that it does not guarantee relevancy of results and is solely dependent on the popular search engine terms.

John Mahoney is a freelance author who writes about various Search Engine Marketing subjects. For more information about John visit his website www.techstore.ie.

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